# Antevon vs Circana / Liquid Data Go: retail market data or a two-week forecast audit Canonical: https://www.antevon.com/compare/circana Checked against Circana / Liquid Data Go’s public pages. Prices, features and company facts checked 21 Oct 2026. Content updated 21 Oct 2026. ## The short answer Liquid Data Go supplies retail market data and analysis [12]. Pick it for category and competitor evidence when your team can use reports covering the relevant categories and retailers [13]. Choose Antevon for a fixed-fee, two-week forecasting project [3]. ## Who each one fits In the UK, Liquid Data Go targets small and mid-market businesses seeking retail growth [13]. Antevon serves UK and EU beauty brands selling through retailers or preparing to do so [3, 4]. The audit fits teams without a full-time forecast owner [5]. ## When Circana / Liquid Data Go is the better choice - If you need pricing and promotion analysis, Liquid Data Go's UK Advanced plan includes it [13]. - If you need to track a product launch at a particular retailer, it offers retailer-specific launch insights [13]. - If your team already owns the plan, consider Liquid Data Go for expansion, with relevant data and add-on access confirmed [13]. ## When Antevon is the better choice - If you need stock decisions, the audit recommends what to buy, move, hold or cut, with each decision's money impact [3]. - If you need to assess a retailer promotion, Antevon compares its financial outcome with not running it [6]. ## How they differ Liquid Data Go's UK paid plans include online training and in-app guidance [13]. Yurii Blazhevych, who runs Antevon's forecasts, takes your call [5]. Liquid Data Go lets you move data and charts into Word, Excel and PowerPoint [13]. Antevon delivers two Excel files for you to keep [5]. Antevon cleans imperfect data as part of the audit [5]. Antevon's optional monthly service refreshes the forecast and maintains the record of decisions [5]. ## Side by side Rows are the questions UK beauty brands ask us. Each line is a fact from the company’s own public pages. Check this comparison: sources and dates below. ### What it is - Antevon: Antevon describes itself as a managed demand desk for indie beauty and dermocosmetics brands. [4] - Antevon: The audit is a fixed-fee two-week forecasting project. [3] - Antevon: The optional monthly desk refreshes the forecast and maintains the decision ledger. [5] - Antevon: Antevon publicly offers a bookable two-week demand audit. [3] - Antevon: Antevon Ltd operates the public offer and website. [2] - Antevon: Not in the published offer. No additional trading aliases were established from the public pages read. - Antevon: The public trading name is Antevon. [1] - Circana / Liquid Data Go: This is a retail market-data and analytics purchase adjacent to operational demand planning. [13] - Circana / Liquid Data Go: Liquid Data Go UK is a guided analytics platform with ready-structured reports. [13] - Circana / Liquid Data Go: Circana separately markets Growth Consulting as a managed service with tailored growth plans and hands-on support. [18] - Circana / Liquid Data Go: Circana currently markets Liquid Data Go to growing FMCG brands in the UK. [13] - Circana / Liquid Data Go: Liquid Data Go is provided by Circana. [12] - Circana / Liquid Data Go: A 23 April 2024 Vestar announcement described Circana as jointly owned by H&F, Vestar, New Mountain Capital and management. [14] - Circana / Liquid Data Go: The buying option includes the product named Liquid Data Go. [13] - Circana / Liquid Data Go: Liquid Data Go is a Circana retail market-data and analytics product. [12] ### Who it is for - Antevon: The public audience is roughly £0.5M to £25M in revenue. [4] - Antevon: Antevon targets indie beauty and dermocosmetics brands. [4] - Antevon: The audit is for beauty brands selling through retailers or about to do so. [3] - Antevon: The stated service audience is in the UK and EU. [4] - Antevon: The audit is positioned for a founder or commercial team without a full-time owner of the forecast. [5] - Circana / Liquid Data Go: Liquid Data Go UK targets small businesses and mid-market businesses seeking retail growth. [13] - Circana / Liquid Data Go: The UK Liquid Data Go offer is presented for FMCG brands. [13] - Circana / Liquid Data Go: Circana says its wider UK measurement coverage includes beauty alongside five other industries. [15] - Circana / Liquid Data Go: Liquid Data Go UK describes retail performance analysis and an Online Market Read extension. [13] - Circana / Liquid Data Go: A dedicated Liquid Data Go UK page markets UK retail and online-market intelligence. [13] - Circana / Liquid Data Go: The separate global-site Go plans list MULO+ market data for the United States. [16] - Circana / Liquid Data Go: Circana positions Liquid Data Go for guided use without data expertise. [13] ### Who builds the forecast - Antevon: The brand brings its sales export and retailer reports and makes an hour available for questions. [5] - Antevon: Antevon cleans the imperfect data as part of the work. [5] - Antevon: Not in the published offer. Responsibility for supplier lead-time, MOQ, safety-stock and connected-system parameter maintenance is not specified publicly. - Antevon: On the optional desk, Antevon refreshes each forecast number monthly and maintains the ledger. [5] - Antevon: Not in the published offer. Native system installation, production integration builds and full-stack migration scope are not established for the general audit. - Antevon: The client can keep using the delivered files without adopting software or maintaining a paid login. [5] - Antevon: Cleaning imperfect data is included in the audit rather than charged as a surcharge. [5] - Antevon: The audit leaves the client with two Excel files to keep. [5] - Circana / Liquid Data Go: Not confirmed. Who extracts, maps and cleans brand data for the selected UK Go engagement is not established. - Circana / Liquid Data Go: Not confirmed. The split of responsibility for maintaining operational planning parameters is not established. - Circana / Liquid Data Go: Not confirmed. Included implementation work and any implementation fee for Liquid Data Go UK are not established. ### What the forecast covers - Antevon: The forecast is by product, retailer and month. [5] - Antevon: Not in the published offer. A standard service forecast horizon is not established from the public offer. - Circana / Liquid Data Go: Not confirmed. Operational forecast granularity for Liquid Data Go UK is not established. - Circana / Liquid Data Go: Not confirmed. A forward forecast horizon for Liquid Data Go UK is not established. - Circana / Liquid Data Go: Circana separately advertises automated Forecasting models with a horizon of up to five years. [17] ### Retailers and sell-through - Antevon: Not in the published offer. Retailer-by-retailer sell-in versus sell-through input coverage and data-feed availability are not specified. - Antevon: The stated forecast target is what each retailer will sell, with buy decisions following from it. [7] - Antevon: Not in the published offer. retailer EDI support is not evidenced as a documented integration in the public pages read. - Circana / Liquid Data Go: Liquid Data Go UK is presented as retail EPOS measurement rather than evidence of a supplier sell-in order feed. [13] - Circana / Liquid Data Go: Not confirmed. Retailer EDI read/write or purchase-order messaging for the UK Go plans is not established. ### Promotions and launches - Antevon: The audit models each promotion separately and gives each forecast number a likely range. [3] - Antevon: The audit prices a retailer promotion against not running it, in pounds. [6] - Antevon: Not in the published offer. The standard method and data requirements for a product with no sales history are not specified in the public offer. - Antevon: Launch events are marked when the audit cleans sales history. [3] - Circana / Liquid Data Go: The UK Advanced plan includes pricing and promotion analysis. [13] - Circana / Liquid Data Go: Retailer-specific Go insights are marketed for tracking new-product launches and early execution. [13] ### Orders to suppliers - Antevon: The audit supplies buy, move, hold and cut recommendations with their money impact. [3] - Antevon: Not in the published offer. Creating, sending and executing purchase orders are not established parts of the public offer. - Antevon: Purchase orders are inputs to the audit. [3] - Antevon: Not in the published offer. The public service description does not assign every PO creation, sending or supplier-follow-up step. [4] - Antevon: Not in the published offer. An audit feature for minimum-order quantities or case-pack optimisation is not established publicly. - Antevon: The audit puts a date and a price in pounds on each buy that follows the retailer forecast. [7] - Circana / Liquid Data Go: Not confirmed. Operational replenishment recommendations or execution in Liquid Data Go UK are not established. - Circana / Liquid Data Go: Not confirmed. Purchase-order creation, sending or execution in Liquid Data Go UK is not established. - Circana / Liquid Data Go: Not confirmed. Responsibility for placing POs and following suppliers is not established. - Circana / Liquid Data Go: Not confirmed. Minimum-order-quantity handling in stock or supply planning in Liquid Data Go UK is not established. - Circana / Liquid Data Go: Not confirmed. Supplier lead-time handling in replenishment planning in Liquid Data Go UK is not established. ### Cash - Antevon: Production sizing, cash planning and promotion calls are priced from the same forecast. [5] - Antevon: Not in the published offer. An automatic hard-budget constraint or cash-constrained optimiser is not established publicly. - Circana / Liquid Data Go: Not confirmed. Cash-constrained stock-buy optimisation in Liquid Data Go UK is not established. ### Batches and shelf life - Antevon: Not in the published offer. Batch tracking, expiry handling and shelf-life constraints are not established in the public offer. - Circana / Liquid Data Go: Not confirmed. Batch, expiry and shelf-life handling in Liquid Data Go UK is not established. ### What it connects to - Antevon: Not in the published offer. Shopify support is not evidenced as a documented integration in the public pages read. - Antevon: Not in the published offer. Amazon support is not evidenced as a documented integration in the public pages read. - Antevon: Not in the published offer. 3PL support is not evidenced as a documented integration in the public pages read. - Antevon: Not in the published offer. ERP support is not evidenced as a documented integration in the public pages read. - Antevon: Not in the published offer. CSV file intake support is not evidenced as a documented integration in the public pages read. - Circana / Liquid Data Go: Not confirmed. A Shopify sales, stock or write-back connector for the UK Go plans is not established. - Circana / Liquid Data Go: Not confirmed. A direct Amazon account connector for the UK Go plans is not established. - Circana / Liquid Data Go: Not confirmed. A 3PL stock or fulfilment connector for the UK Go plans is not established. - Circana / Liquid Data Go: Not confirmed. An ERP connector for the UK Go plans is not established. - Circana / Liquid Data Go: Not confirmed. A CSV import/export interface for the UK Go plans is not established. ### What your team still does - Antevon: Not in the published offer. A formal approval matrix for forecast sign-off and cash commitments is not published. - Antevon: The brand signs its retailer promotions after the desk’s profit read. [5] - Antevon: Not in the published offer. Responsibility for ongoing operational exceptions and their response times is not fully specified publicly. - Circana / Liquid Data Go: Not confirmed. Contractual ownership of forecast, purchase and cash sign-off is not established. - Circana / Liquid Data Go: Not confirmed. The split of responsibility for investigating operational stock/forecast exceptions is not established. ### Getting started - Antevon: The audit takes two weeks from when the data lands, not from payment. [3] - Antevon: The audit draft arrives on day 13 and the walkthrough call is on day 14. [3] - Antevon: The audit asks for 12 to 24 months of sales, purchase orders, a stockist list and a promotion calendar. [3] - Antevon: The client supplies a sales export, retailer reports and an hour for questions. [5] - Circana / Liquid Data Go: Circana markets UK Go data as ready within 48 hours, without defining the starting event in that claim. [13] - Circana / Liquid Data Go: The UK FAQ says access can follow the day after the contract is agreed and set up, with a typical one-week start-to-finish process. [13] - Circana / Liquid Data Go: The UK setup FAQ makes access conditional on agreeing and setting up the contract. [13] ### Support and UK presence - Antevon: Yurii Blazhevych takes the call and runs the forecast. [5] - Antevon: The audit includes a working session through the first decisions on day 14. [5] - Antevon: The monthly desk refreshes the numbers, maintains the ledger and reads retailer promotions before the client signs. [5] - Antevon: Antevon lists a registered office at Manorfield, Church Road, Sevenoaks, Kent TN14 6EA. [2] - Antevon: Not in the published offer. A staffed UK operating office is not established from the public registered-address statement. - Antevon: Antevon Ltd states that it is registered in England and Wales under company number 17404379. [2] - Antevon: Not in the published offer. UK support hours, time-zone coverage and response-time commitments are not specified publicly. - Antevon: Not in the published offer. Named or independently verified UK clients are not established from the allowed public pages. - Circana / Liquid Data Go: The UK offer describes built-in in-app training and lists online training in its paid plans. [13] - Circana / Liquid Data Go: The US MULO+ Go plans list online training and chat support. [16] - Circana / Liquid Data Go: Circana lists a UK office in Bracknell. [15] - Circana / Liquid Data Go: The UK site also lists a London office. [15] - Circana / Liquid Data Go: Circana’s public tax statement names Circana (UK) Ltd and UK affiliates. [19] - Circana / Liquid Data Go: Not confirmed. UK Go support hours and a response-time SLA are not established. - Circana / Liquid Data Go: Circana says brands doing business in the UK rely on its measurement services. [15] ### How it is charged - Antevon: Antevon publishes from-prices for both the audit and the monthly desk; the final fee is scoped on a call. [8] - Antevon: Neither the audit nor the monthly desk is billed by the hour. [10] - Antevon: The audit fee depends on product and retailer count, is quoted on the first call, and is fixed once agreed. [8] - Antevon: Half the audit fee books the slot and half is paid on delivery. [8] - Antevon: Data cleaning is part of the audit work, not a surcharge. [10] - Antevon: The optional monthly desk is scoped to the catalogue and retailer count. [10] - Antevon: Not in the published offer. A separate minimum purchase or initial commitment beyond the published from-prices is unknown. - Antevon: Not in the published offer. Whether a separate setup or onboarding fee applies is unknown. - Antevon: There is no surcharge for cleaning imperfect audit data. [5] - Antevon: Not in the published offer. Trial availability and trial terms are unknown from the public pages checked. - Antevon: The full terms for working together are in each signed engagement letter, not the website terms. [2] - Antevon: The monthly desk is optional after the audit. [10] - Antevon: The audit files keep working without an ongoing software login or subscription. [10] - Antevon: The monthly desk has rolling 30-day notice. [8] - Circana / Liquid Data Go: The global-site MULO+ Go plan comparison directs readers to get a quote rather than displaying a numeric fee. [16] - Circana / Liquid Data Go: Not confirmed. A UK public price amount or explicit UK price schedule is not established. - Circana / Liquid Data Go: The UK public offer uses feature tiers with category and viewer-licence allowances; the charging period is not established. [13] - Circana / Liquid Data Go: Not confirmed. The minimum spend or required UK licence commitment is not established. - Circana / Liquid Data Go: Not confirmed. Any UK setup, onboarding or data-extension fee is not established. - Circana / Liquid Data Go: The UK page advertises a free one-week trial with one category and three licences. [13] - Circana / Liquid Data Go: The US plans page advertises a 14-day free trial. [16] - Circana / Liquid Data Go: Not confirmed. UK contract length, renewal, payment and cancellation terms are not established. ### Anything else - Antevon: Audit exports and reports are used only to build the client’s files, not shared outside Antevon and deleted on request. [11] - Circana / Liquid Data Go: The UK product describes product-set and SKU-level performance analysis across retailers and regions. [13] - Circana / Liquid Data Go: The UK Online Market Read extension advertises EAN-level data with more than three years of back data. [13] - Circana / Liquid Data Go: Both UK paid plans list “4 weekly updates” in the public plan description. [13] - Circana / Liquid Data Go: Liquid Data Go UK reports sales, pricing, volume and distribution for brand and market analysis. [13] - Circana / Liquid Data Go: Circana markets retailer-specific named account data through the UK Go offer. [13] - Circana / Liquid Data Go: Not confirmed. The exact UK beauty categories and named retailers included in a selected Go contract are not established. - Circana / Liquid Data Go: The UK FAQ supports importing Liquid Data Go data and charts into Word, Excel and PowerPoint. [13] Words used in the table: - SKU: one product in one size or shade - MOQ: the smallest order a supplier accepts - PO: a purchase order, your order to a supplier - Lead time: how long a supplier takes to deliver - Sell-through: what shoppers bought at the retailer - EDI: the data link large retailers use for orders and sales - GMV: total sales through your online store - BOM: the list of parts that go into a product - 3PL: a warehouse company that stores and ships for you - ERP: a business system for stock, orders and accounts ## Published prices Each price is the company’s own list price, as its page shows it, with the date we checked it. We do not estimate a price a company does not publish. ### Circana / Liquid Data Go - Price not published. Quote on request (checked 21 Oct 2026). - UK Advanced adds subcategory and pricing/promotion analysis and lists five viewer licences, with no fee established from the public page. [13] Checked 21 Oct 2026. - UK Standard includes one category and one viewer licence, with no fee established from the public page. [13] Checked 21 Oct 2026. ### Antevon - The audit is from £2,500 as a one-off fee; tax is not stated. [8] Checked 21 Oct 2026. - The desk after the audit is from £2,500 per month; tax is not stated. [9] Checked 21 Oct 2026. ## Switching or using both Consider Circana's market evidence alongside an Antevon forecast of what each retailer will sell [7, 13]. Check category and retailer coverage, adviser access, data-sharing permissions and the agreed audit scope first [13]. ## Questions people ask ### Can I try Liquid Data Go? The UK offer has a free one-week trial for one category and three licences [13]. The UK page does not publish contract length or cancellation terms. ### Will I need another software subscription for Antevon? No software adoption or paid login is needed to keep using Antevon's audit files [5]. The audit includes a working session on day 14 to discuss your first decisions [5]. ### What do I need to send Antevon? Send 12 to 24 months of sales, orders to suppliers, your retailer list and promotion calendar [3]. The two weeks start when your data arrives, not when you pay [3]. ### Does Liquid Data Go cover my beauty category and retailers? Circana's wider UK measurement services cover beauty [15]. Liquid Data Go's UK page does not specify which beauty categories and retailers a selected contract includes. ## Sources and dates Antevon wrote this page. Each fact about Circana / Liquid Data Go comes from a public page, read on the date shown. Antevon's own column follows the same rule. We read these pages on 21 Oct 2026. 1. Brand kit · Antevon, https://www.antevon.com/brand 2. Terms · Antevon, https://www.antevon.com/terms 3. The 2-week audit · Antevon, https://www.antevon.com/audit 4. llms.txt (antevon.com), https://www.antevon.com/llms.txt 5. Antevon · Know how much you'll sell, before you make it., https://www.antevon.com/ 6. What a November promotion has to sell to pay back · Antevon, https://www.antevon.com/notes/november-promotion-payback 7. Only 2 left, and the factory needs four weeks · Antevon, https://www.antevon.com/notes/low-stock-alert-supplier-order-date 8. The 2-week audit · Antevon, https://www.antevon.com/audit 9. llms.txt (antevon.com), https://www.antevon.com/llms.txt 10. Antevon · Know how much you'll sell, before you make it., https://www.antevon.com/ 11. Privacy · Antevon, https://www.antevon.com/privacy 12. Circana Launches Liquid Data Go, a Tailor-Made Insights Solution for Small to Midsize Businesses, https://www.circana.com/post/circana-launches-liquid-data-go-a-tailor-made-insights-solution-for-small-to-midsize-businesses 13. Turnkey Market and Category Insights for FMCG Growing Brands | Liquid Data Go UK, https://www.circana.com/gb/liquid-data-go 14. Vestar Capital Partners Closes $1.2 Billion Continuation Vehicle for Circana, https://www.prnewswire.com/news-releases/vestar-capital-partners-closes-1-2-billion-continuation-vehicle-for-circana-302124119.html 15. Transforming Complexity into Clarity with Circana, https://www.circana.com/gb 16. Liquid Data Go Plans | Circana, https://www.circana.com/liquid-data-go-plans 17. Demand Forecasting Solutions for CPG & GM Retailers | Circana, https://www.circana.com/solutions/forecasting 18. Brand Management & Growth Strategies for CPG & GM Retail | Circana, https://www.circana.com/solutions/growth-consulting 19. Tax Strategy Statement This statement sets out the UK tax strategy for Circana (UK) Ltd and any UK affiliates, in accordance with the, https://www.circana.com/_files/ugd/ad0f45_d08f468012f343759f6b84283c5174d8.pdf Got something wrong? Contact us at corrections@antevon.com. We reply within 5 working days. Circana / Liquid Data Go is a trade mark of its owner. Antevon is not affiliated with Circana / Liquid Data Go. Antevon Ltd, registered in England and Wales, company number 17404379. Registered office: Manorfield, Church Road, Sevenoaks, Kent TN14 6EA. hello@antevon.com More comparisons: https://www.antevon.com/compare (markdown: https://www.antevon.com/compare.md)