# Antevon vs Flow Partners: finance leadership or a two-week audit

Canonical: https://www.antevon.com/compare/flow-partners

Checked against Flow Partners’s public pages. Prices, features and company facts checked 21 Oct 2026. Content updated 21 Oct 2026.

## The short answer

Flow Partners combines sales forecasts with finance leadership [12, 13]. Antevon offers a fixed-fee, two-week forecast audit [3]. Pick Flow Partners to build a finance function, or Antevon when no one owns the forecast full-time [5, 12].

## Who each one fits

Flow Partners supports skincare, haircare, fragrance, wellness and supplement companies [17]. It also offers its service to UK startups [18].

Antevon serves independent beauty brands in the UK and EU [4]. The audit fits brands already selling through retailers or preparing to do so [3].

## When Flow Partners is the better choice

- Pick Flow Partners if you need weekly supplier-order planning tied to supplier delivery times and available cash [13].
- Pick Flow Partners if you need fundraising support alongside financial models and reporting [13].

## When Antevon is the better choice

- Pick Antevon if you need buy, move, hold and cut recommendations with their cash impact [3].
- Pick Antevon if you need to compare a retailer promotion with not running it, in pounds [6].

## How they differ

Flow Partners breaks down how much each product contributes to profit [13]. Its illustrative Core package includes monthly financial statements and quarterly board reports [13].

Antevon forecasts each product at each retailer for each month [5]. The audit leaves you with two Excel files to keep [5].

The Flow Partners pages do not specify a retailer data link. For Antevon's audit, you supply retailer reports and an hour for questions [5]. Antevon cleans imperfect data as part of the audit fee [5].

Flow Partners works month to month without a long-term lock-in [16]. Antevon works through your first decisions with you on day 14 [5].

## Side by side

Rows are the questions UK beauty brands ask us. Each line is a fact from the company’s own public pages. Check this comparison: sources and dates below.

### What it is

- Antevon: Antevon describes itself as a managed demand desk for indie beauty and dermocosmetics brands. [4]
- Antevon: The audit is a fixed-fee two-week forecasting project. [3]
- Antevon: The optional monthly desk refreshes the forecast and maintains the decision ledger. [5]
- Antevon: Antevon publicly offers a bookable two-week demand audit. [3]
- Antevon: Antevon Ltd operates the public offer and website. [2]
- Antevon: Not in the published offer. No additional trading aliases were established from the public pages read.
- Antevon: The public trading name is Antevon. [1]
- Flow Partners: This option is a fractional CFO and FP&A service with an advertised weekly inventory-planning component. [13]
- Flow Partners: Flow Partners delivers the offer as fractional CFO support embedded in the client team. [12]
- Flow Partners: The consumer-products service says its team runs weekly demand, purchasing and cash forecasts. [13]
- Flow Partners: Flow Partners currently markets a fractional CFO service for consumer-products companies. [13]
- Flow Partners: The website terms identify Flow Partners (London) Ltd. as the operator. [14]
- Flow Partners: Companies House lists Nikhil Parmar as an active person with significant control of Flow Partners (London) Ltd. [15]
- Flow Partners: The website identifies Flow Partners (London) Ltd. as its legal operator. [13]
- Flow Partners: Flow Partners is the brand used for its fractional CFO and corporate-finance advisory offer. [12]

### Who it is for

- Antevon: The public audience is roughly £0.5M to £25M in revenue. [4]
- Antevon: Antevon targets indie beauty and dermocosmetics brands. [4]
- Antevon: The audit is for beauty brands selling through retailers or about to do so. [3]
- Antevon: The stated service audience is in the UK and EU. [4]
- Antevon: The audit is positioned for a founder or commercial team without a full-time owner of the forecast. [5]
- Flow Partners: Flow Partners says it works from pre-seed through growth to exit, without specifying a revenue or SKU limit in this statement. [16]
- Flow Partners: Not confirmed. Revenue, catalogue and location thresholds for the consumer-products offer were not established.
- Flow Partners: Flow Partners explicitly targets consumer founders in food, fashion, beauty and lifestyle. [13]
- Flow Partners: Flow Partners also advertises fractional CFO support for skincare, cosmetics, haircare, fragrance, wellness, supplements and personal care. [17]
- Flow Partners: Flow Partners models contribution and payback across DTC, Amazon, wholesale and retail. [13]
- Flow Partners: Flow Partners explicitly offers fractional CFO services to UK startups. [18]
- Flow Partners: The offer targets founders who need to build internal finance functions and prepare for capital raising or exit. [12]

### Who builds the forecast

- Antevon: The brand brings its sales export and retailer reports and makes an hour available for questions. [5]
- Antevon: Antevon cleans the imperfect data as part of the work. [5]
- Antevon: Not in the published offer. Responsibility for supplier lead-time, MOQ, safety-stock and connected-system parameter maintenance is not specified publicly.
- Antevon: On the optional desk, Antevon refreshes each forecast number monthly and maintains the ledger. [5]
- Antevon: Not in the published offer. Native system installation, production integration builds and full-stack migration scope are not established for the general audit.
- Antevon: The client can keep using the delivered files without adopting software or maintaining a paid login. [5]
- Antevon: Cleaning imperfect data is included in the audit rather than charged as a surcharge. [5]
- Antevon: The audit leaves the client with two Excel files to keep. [5]
- Flow Partners: Not confirmed. Responsibility for extracting, mapping and cleaning demand-planning data was not established.
- Flow Partners: The illustrative Grow and Pro packages assign ongoing financial-model maintenance and projection refinement to Flow Partners. [13]
- Flow Partners: Not confirmed. Responsibility for demand-planning parameters and promotion, launch or supplier context was not established.
- Flow Partners: Accounting and FP&A tech-stack implementation is listed in the illustrative Core package and inherited by Grow and Pro. [13]

### What the forecast covers

- Antevon: The forecast is by product, retailer and month. [5]
- Antevon: Not in the published offer. A standard service forecast horizon is not established from the public offer.
- Flow Partners: Not confirmed. The exact demand-forecast grain by SKU, retailer and location was not established.
- Flow Partners: Flow Partners advertises SKU-level contribution P&L analysis for consumer brands. [13]
- Flow Partners: Not confirmed. The forward horizon of the weekly demand forecast was not established.
- Flow Partners: The UK fractional CFO offer includes a 13-week cash-flow forecast. [18]

### Retailers and sell-through

- Antevon: Not in the published offer. Retailer-by-retailer sell-in versus sell-through input coverage and data-feed availability are not specified.
- Antevon: The stated forecast target is what each retailer will sell, with buy decisions following from it. [7]
- Antevon: Not in the published offer. retailer EDI support is not evidenced as a documented integration in the public pages read.
- Flow Partners: Flow Partners says its PO sizing uses actual sell-through, without specifying the retailer data source or a separate sell-in forecast. [13]
- Flow Partners: Not confirmed. A specific retailer or EDI integration was not established from the public material read.

### Promotions and launches

- Antevon: The audit models each promotion separately and gives each forecast number a likely range. [3]
- Antevon: The audit prices a retailer promotion against not running it, in pounds. [6]
- Antevon: Not in the published offer. The standard method and data requirements for a product with no sales history are not specified in the public offer.
- Antevon: Launch events are marked when the audit cleans sales history. [3]
- Flow Partners: Flow Partners uses SKU-level contribution analysis to inform promotion calendars and pricing decisions. [13]
- Flow Partners: Not confirmed. Launch-specific demand forecasting was not established.

### Orders to suppliers

- Antevon: The audit supplies buy, move, hold and cut recommendations with their money impact. [3]
- Antevon: Not in the published offer. Creating, sending and executing purchase orders are not established parts of the public offer.
- Antevon: Purchase orders are inputs to the audit. [3]
- Antevon: Not in the published offer. The public service description does not assign every PO creation, sending or supplier-follow-up step. [4]
- Antevon: Not in the published offer. An audit feature for minimum-order quantities or case-pack optimisation is not established publicly.
- Antevon: The audit puts a date and a price in pounds on each buy that follows the retailer forecast. [7]
- Flow Partners: Flow Partners says it runs weekly demand, purchasing and cash forecasts to size the next purchase order. [13]
- Flow Partners: The consumer-products offer includes a weekly demand and PO plan tied to supplier lead times and cash. [13]
- Flow Partners: Not confirmed. Responsibility for creating, sending and following up purchase orders was not established.
- Flow Partners: Not confirmed. Treatment of supplier minimum order quantities was not established.
- Flow Partners: Supplier lead times and open-to-buy are tracked weekly alongside the demand forecast and bank balance. [13]

### Cash

- Antevon: Production sizing, cash planning and promotion calls are priced from the same forecast. [5]
- Antevon: Not in the published offer. An automatic hard-budget constraint or cash-constrained optimiser is not established publicly.
- Flow Partners: Flow Partners models supplier deposits and payment timing as a cash schedule. [13]

### Batches and shelf life

- Antevon: Not in the published offer. Batch tracking, expiry handling and shelf-life constraints are not established in the public offer.
- Flow Partners: Not confirmed. Batch, expiry and shelf-life planning were not established.

### What it connects to

- Antevon: Not in the published offer. Shopify support is not evidenced as a documented integration in the public pages read.
- Antevon: Not in the published offer. Amazon support is not evidenced as a documented integration in the public pages read.
- Antevon: Not in the published offer. 3PL support is not evidenced as a documented integration in the public pages read.
- Antevon: Not in the published offer. ERP support is not evidenced as a documented integration in the public pages read.
- Antevon: Not in the published offer. CSV file intake support is not evidenced as a documented integration in the public pages read.
- Flow Partners: Not confirmed. A specific Shopify integration was not established from the public material read.
- Flow Partners: Not confirmed. A specific Amazon integration was not established from the public material read.
- Flow Partners: Not confirmed. A specific 3PL integration was not established from the public material read.
- Flow Partners: Not confirmed. A specific ERP integration was not established from the public material read.
- Flow Partners: Not confirmed. A specific CSV integration was not established from the public material read.

### What your team still does

- Antevon: Not in the published offer. A formal approval matrix for forecast sign-off and cash commitments is not published.
- Antevon: The brand signs its retailer promotions after the desk’s profit read. [5]
- Antevon: Not in the published offer. Responsibility for ongoing operational exceptions and their response times is not fully specified publicly.
- Flow Partners: Not confirmed. Responsibility for demand-forecast sign-off, cash approval and purchase approval was not established.
- Flow Partners: Not confirmed. Ownership of operational forecast exceptions, stockout investigations and buy/hold/cut follow-up was not established.

### Getting started

- Antevon: The audit takes two weeks from when the data lands, not from payment. [3]
- Antevon: The audit draft arrives on day 13 and the walkthrough call is on day 14. [3]
- Antevon: The audit asks for 12 to 24 months of sales, purchase orders, a stockist list and a promotion calendar. [3]
- Antevon: The client supplies a sales export, retailer reports and an hour for questions. [5]
- Flow Partners: Not confirmed. Time from engagement or data receipt to the first reviewed forecast was not established.
- Flow Partners: Flow Partners says it studies the business and proposes a plan before integrating into the organisation. [16]

### Support and UK presence

- Antevon: Yurii Blazhevych takes the call and runs the forecast. [5]
- Antevon: The audit includes a working session through the first decisions on day 14. [5]
- Antevon: The monthly desk refreshes the numbers, maintains the ledger and reads retailer promotions before the client signs. [5]
- Antevon: Antevon lists a registered office at Manorfield, Church Road, Sevenoaks, Kent TN14 6EA. [2]
- Antevon: Not in the published offer. A staffed UK operating office is not established from the public registered-address statement.
- Antevon: Antevon Ltd states that it is registered in England and Wales under company number 17404379. [2]
- Antevon: Not in the published offer. UK support hours, time-zone coverage and response-time commitments are not specified publicly.
- Antevon: Not in the published offer. Named or independently verified UK clients are not established from the allowed public pages.
- Flow Partners: Not confirmed. A staffed UK operating office was not established.
- Flow Partners: Companies House records Flow Partners (London) Ltd., number 12969521, as active with a London registered office. [19]
- Flow Partners: Not confirmed. UK support hours, response times and service-level guarantees were not established.
- Flow Partners: Flow Partners says it works with companies in London, Manchester, Edinburgh, Birmingham and beyond. [18]

### How it is charged

- Antevon: Antevon publishes from-prices for both the audit and the monthly desk; the final fee is scoped on a call. [8]
- Antevon: Neither the audit nor the monthly desk is billed by the hour. [10]
- Antevon: The audit fee depends on product and retailer count, is quoted on the first call, and is fixed once agreed. [8]
- Antevon: Half the audit fee books the slot and half is paid on delivery. [8]
- Antevon: Data cleaning is part of the audit work, not a surcharge. [10]
- Antevon: The optional monthly desk is scoped to the catalogue and retailer count. [10]
- Antevon: Not in the published offer. A separate minimum purchase or initial commitment beyond the published from-prices is unknown.
- Antevon: Not in the published offer. Whether a separate setup or onboarding fee applies is unknown.
- Antevon: There is no surcharge for cleaning imperfect audit data. [5]
- Antevon: Not in the published offer. Trial availability and trial terms are unknown from the public pages checked.
- Antevon: The full terms for working together are in each signed engagement letter, not the website terms. [2]
- Antevon: The monthly desk is optional after the audit. [10]
- Antevon: The audit files keep working without an ongoing software login or subscription. [10]
- Antevon: The monthly desk has rolling 30-day notice. [8]
- Flow Partners: Public prices are indicative because the packages are illustrative and final pricing is tailored. [13]
- Flow Partners: Flow Partners publishes illustrative monthly CFO packages and tailors the final price to client requirements. [13]
- Flow Partners: The public FAQ says fractional CFO service starts at £4,000 per month and requests a tailored quote. [16]
- Flow Partners: Not confirmed. A binding minimum fee or minimum purchase volume for a specific consumer-brand engagement was not established.
- Flow Partners: Not confirmed. A separately payable setup fee was not established.
- Flow Partners: Not confirmed. A free trial or trial-service term was not established.
- Flow Partners: Flow Partners says it works on a month-to-month rolling basis without a long-term lock-in. [16]

### Anything else

- Antevon: Audit exports and reports are used only to build the client’s files, not shared outside Antevon and deleted on request. [11]
- Flow Partners: Nothing recorded yet.

Words used in the table:

- SKU: one product in one size or shade
- MOQ: the smallest order a supplier accepts
- PO: a purchase order, your order to a supplier
- Lead time: how long a supplier takes to deliver
- Sell-through: what shoppers bought at the retailer
- EDI: the data link large retailers use for orders and sales
- GMV: total sales through your online store
- BOM: the list of parts that go into a product
- 3PL: a warehouse company that stores and ships for you
- ERP: a business system for stock, orders and accounts

## Published prices

Each price is the company’s own list price, as its page shows it, with the date we checked it. We do not estimate a price a company does not publish.

### Flow Partners

- The illustrative Core fractional CFO package is shown at £4,000 per month, with final pricing tailored to the client. [13] Checked 21 Oct 2026.
- The illustrative Grow fractional CFO package is shown at £8,000 per month, with final pricing tailored to the client. [13] Checked 21 Oct 2026.
- The illustrative Pro fractional CFO package is shown at £12,000 per month, with final pricing tailored to the client. [13] Checked 21 Oct 2026.

### Antevon

- The audit is from £2,500 as a one-off fee; tax is not stated. [8] Checked 21 Oct 2026.
- The desk after the audit is from £2,500 per month; tax is not stated. [9] Checked 21 Oct 2026.

## Switching or using both

Consider Antevon's optional monthly forecast service alongside Flow Partners only with separate, non-overlapping scopes [5]. Agree who approves forecasts and cash, places orders with suppliers and hands over data [5].

## Questions people ask

### Can Flow Partners help plan cash for tax and payroll?

The UK Flow Partners service includes a 13-week cash forecast [18]. It covers payroll, VAT and supplier payment timing [18].

### What do I need to send Antevon?

Send 12 to 24 months of sales, orders to suppliers, your retailer list and promotion calendar [3]. The audit starts when that data arrives, not when you pay [3].

### What happens to the sales files I send?

Antevon uses audit exports and reports only to build your files, without sharing them outside Antevon [11]. You can ask Antevon to delete them [11].

## Sources and dates

Antevon wrote this page. Each fact about Flow Partners comes from a public page, read on the date shown. Antevon's own column follows the same rule.

We read these pages on 21 Oct 2026.

1. Brand kit · Antevon, https://www.antevon.com/brand
2. Terms · Antevon, https://www.antevon.com/terms
3. The 2-week audit · Antevon, https://www.antevon.com/audit
4. llms.txt (antevon.com), https://www.antevon.com/llms.txt
5. Antevon · Know how much you'll sell, before you make it., https://www.antevon.com/
6. What a November promotion has to sell to pay back · Antevon, https://www.antevon.com/notes/november-promotion-payback
7. Only 2 left, and the factory needs four weeks · Antevon, https://www.antevon.com/notes/low-stock-alert-supplier-order-date
8. The 2-week audit · Antevon, https://www.antevon.com/audit
9. llms.txt (antevon.com), https://www.antevon.com/llms.txt
10. Antevon · Know how much you'll sell, before you make it., https://www.antevon.com/
11. Privacy · Antevon, https://www.antevon.com/privacy
12. Flow Partners - Fractional CFO Services and Corporate Finance Advisory, https://www.flowpartners.io/
13. Fractional CFO services for consumer products companies | Flow Partners, https://www.flowpartners.io/fractional-cfo/direct-to-consumer-products
14. Terms & Conditions | Flow Partners, https://www.flowpartners.io/terms
15. FLOW PARTNERS (LONDON) LTD persons with significant control - Find and update company information - GOV.UK, https://find-and-update.company-information.service.gov.uk/company/12969521/persons-with-significant-control
16. Fractional CFO services for tech startups | Flow Partners, https://www.flowpartners.io/fractional-cfo
17. Fractional CFO services for health & beauty companies | Flow Partners, https://www.flowpartners.io/fractional-cfo/health-beauty
18. Fractional CFO services in UK | Flow Partners, https://www.flowpartners.io/fractional-cfo/united-kingdom
19. FLOW PARTNERS (LONDON) LTD overview - Find and update company information - GOV.UK, https://find-and-update.company-information.service.gov.uk/company/12969521
20. Building a bottom-up financial model for TBô, a DTC underwear brand and technology platform for apparel co-creation. | Flow Partners, https://www.flowpartners.io/news/flow-partners-advises-tbo
21. Fractional CFO advice and financial modelling for AVE & YOU, a German skincare brand. | Flow Partners, https://www.flowpartners.io/news/flow-partners-advises-ave-you

Got something wrong? Contact us at corrections@antevon.com. We reply within 5 working days.

Flow Partners is a trade mark of its owner. Antevon is not affiliated with Flow Partners.

Antevon Ltd, registered in England and Wales, company number 17404379. Registered office: Manorfield, Church Road, Sevenoaks, Kent TN14 6EA. hello@antevon.com

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