# Antevon vs Genie: a two-week audit or a historical platform Canonical: https://www.antevon.com/compare/genie Checked against Genie’s public pages. Prices, features and company facts checked 21 Oct 2026. Content updated 21 Oct 2026. ## The short answer Genie announced plans to close its platform on 31 August 2025 while integrating into Doss [12]. Antevon offers a fixed-fee, two-week forecasting audit [3]. ## Who each one fits Antevon serves UK and EU independent beauty and skincare brands selling through retailers, or preparing to [3, 4]. The audit fits founders and commercial teams without someone who owns the forecast full-time [5]. ## When Genie is the better choice - If your shortlist names Genie, treat it as a historical option following the vendor's sunset announcement [12]. - If you mean Doss, Genie's announcement is not an assessment of Doss as a separate offer [12]. ## When Antevon is the better choice - If you need to assess a retailer promotion, the audit prices it against not running it [6]. - If you need stock decisions, the audit recommends what to buy, move, hold or cut, with the money impact [3]. ## How they differ Yurii Blazhevych, who runs Antevon's forecasts, takes your call [5]. Data cleaning is included, with no surcharge for imperfect data [5]. The forecast gives a sales number for each product, at each retailer, for each month ahead [5]. The audit models each promotion separately and gives each forecast number a likely range [3]. Antevon delivers two Excel files for you to keep [5]. On day 14, a working session takes you through the first decisions [5]. Antevon's optional monthly desk refreshes every forecast number each month and maintains the decision record [5]. The desk checks each retailer promotion for profit before your brand signs it [5]. ## Side by side Rows are the questions UK beauty brands ask us. Each line is a fact from the company’s own public pages. Check this comparison: sources and dates below. ### What it is - Antevon: Antevon describes itself as a managed demand desk for indie beauty and dermocosmetics brands. [4] - Antevon: The audit is a fixed-fee two-week forecasting project. [3] - Antevon: The optional monthly desk refreshes the forecast and maintains the decision ledger. [5] - Antevon: Antevon publicly offers a bookable two-week demand audit. [3] - Antevon: Antevon Ltd operates the public offer and website. [2] - Antevon: Not in the published offer. No additional trading aliases were established from the public pages read. - Antevon: The public trading name is Antevon. [1] - Genie: Genie is a historical option: its vendor announced that the platform would sunset on 31 August 2025 as it integrated into Doss. [12] ### Who it is for - Antevon: The public audience is roughly £0.5M to £25M in revenue. [4] - Antevon: Antevon targets indie beauty and dermocosmetics brands. [4] - Antevon: The audit is for beauty brands selling through retailers or about to do so. [3] - Antevon: The stated service audience is in the UK and EU. [4] - Antevon: The audit is positioned for a founder or commercial team without a full-time owner of the forecast. [5] - Genie: Nothing recorded yet. ### Who builds the forecast - Antevon: The brand brings its sales export and retailer reports and makes an hour available for questions. [5] - Antevon: Antevon cleans the imperfect data as part of the work. [5] - Antevon: Not in the published offer. Responsibility for supplier lead-time, MOQ, safety-stock and connected-system parameter maintenance is not specified publicly. - Antevon: On the optional desk, Antevon refreshes each forecast number monthly and maintains the ledger. [5] - Antevon: Not in the published offer. Native system installation, production integration builds and full-stack migration scope are not established for the general audit. - Antevon: The client can keep using the delivered files without adopting software or maintaining a paid login. [5] - Antevon: Cleaning imperfect data is included in the audit rather than charged as a surcharge. [5] - Antevon: The audit leaves the client with two Excel files to keep. [5] - Genie: Nothing recorded yet. ### What the forecast covers - Antevon: The forecast is by product, retailer and month. [5] - Antevon: Not in the published offer. A standard service forecast horizon is not established from the public offer. - Genie: Nothing recorded yet. ### Retailers and sell-through - Antevon: Not in the published offer. Retailer-by-retailer sell-in versus sell-through input coverage and data-feed availability are not specified. - Antevon: The stated forecast target is what each retailer will sell, with buy decisions following from it. [7] - Antevon: Not in the published offer. retailer EDI support is not evidenced as a documented integration in the public pages read. - Genie: Nothing recorded yet. ### Promotions and launches - Antevon: The audit models each promotion separately and gives each forecast number a likely range. [3] - Antevon: The audit prices a retailer promotion against not running it, in pounds. [6] - Antevon: Not in the published offer. The standard method and data requirements for a product with no sales history are not specified in the public offer. - Antevon: Launch events are marked when the audit cleans sales history. [3] - Genie: Nothing recorded yet. ### Orders to suppliers - Antevon: The audit supplies buy, move, hold and cut recommendations with their money impact. [3] - Antevon: Not in the published offer. Creating, sending and executing purchase orders are not established parts of the public offer. - Antevon: Purchase orders are inputs to the audit. [3] - Antevon: Not in the published offer. The public service description does not assign every PO creation, sending or supplier-follow-up step. [4] - Antevon: Not in the published offer. An audit feature for minimum-order quantities or case-pack optimisation is not established publicly. - Antevon: The audit puts a date and a price in pounds on each buy that follows the retailer forecast. [7] - Genie: Nothing recorded yet. ### Cash - Antevon: Production sizing, cash planning and promotion calls are priced from the same forecast. [5] - Antevon: Not in the published offer. An automatic hard-budget constraint or cash-constrained optimiser is not established publicly. - Genie: Nothing recorded yet. ### Batches and shelf life - Antevon: Not in the published offer. Batch tracking, expiry handling and shelf-life constraints are not established in the public offer. - Genie: Nothing recorded yet. ### What it connects to - Antevon: Not in the published offer. Shopify support is not evidenced as a documented integration in the public pages read. - Antevon: Not in the published offer. Amazon support is not evidenced as a documented integration in the public pages read. - Antevon: Not in the published offer. 3PL support is not evidenced as a documented integration in the public pages read. - Antevon: Not in the published offer. ERP support is not evidenced as a documented integration in the public pages read. - Antevon: Not in the published offer. CSV file intake support is not evidenced as a documented integration in the public pages read. - Genie: Nothing recorded yet. ### What your team still does - Antevon: Not in the published offer. A formal approval matrix for forecast sign-off and cash commitments is not published. - Antevon: The brand signs its retailer promotions after the desk’s profit read. [5] - Antevon: Not in the published offer. Responsibility for ongoing operational exceptions and their response times is not fully specified publicly. - Genie: Nothing recorded yet. ### Getting started - Antevon: The audit takes two weeks from when the data lands, not from payment. [3] - Antevon: The audit draft arrives on day 13 and the walkthrough call is on day 14. [3] - Antevon: The audit asks for 12 to 24 months of sales, purchase orders, a stockist list and a promotion calendar. [3] - Antevon: The client supplies a sales export, retailer reports and an hour for questions. [5] - Genie: Nothing recorded yet. ### Support and UK presence - Antevon: Yurii Blazhevych takes the call and runs the forecast. [5] - Antevon: The audit includes a working session through the first decisions on day 14. [5] - Antevon: The monthly desk refreshes the numbers, maintains the ledger and reads retailer promotions before the client signs. [5] - Antevon: Antevon lists a registered office at Manorfield, Church Road, Sevenoaks, Kent TN14 6EA. [2] - Antevon: Not in the published offer. A staffed UK operating office is not established from the public registered-address statement. - Antevon: Antevon Ltd states that it is registered in England and Wales under company number 17404379. [2] - Antevon: Not in the published offer. UK support hours, time-zone coverage and response-time commitments are not specified publicly. - Antevon: Not in the published offer. Named or independently verified UK clients are not established from the allowed public pages. - Genie: Nothing recorded yet. ### How it is charged - Antevon: Antevon publishes from-prices for both the audit and the monthly desk; the final fee is scoped on a call. [8] - Antevon: Neither the audit nor the monthly desk is billed by the hour. [10] - Antevon: The audit fee depends on product and retailer count, is quoted on the first call, and is fixed once agreed. [8] - Antevon: Half the audit fee books the slot and half is paid on delivery. [8] - Antevon: Data cleaning is part of the audit work, not a surcharge. [10] - Antevon: The optional monthly desk is scoped to the catalogue and retailer count. [10] - Antevon: Not in the published offer. A separate minimum purchase or initial commitment beyond the published from-prices is unknown. - Antevon: Not in the published offer. Whether a separate setup or onboarding fee applies is unknown. - Antevon: There is no surcharge for cleaning imperfect audit data. [5] - Antevon: Not in the published offer. Trial availability and trial terms are unknown from the public pages checked. - Antevon: The full terms for working together are in each signed engagement letter, not the website terms. [2] - Antevon: The monthly desk is optional after the audit. [10] - Antevon: The audit files keep working without an ongoing software login or subscription. [10] - Antevon: The monthly desk has rolling 30-day notice. [8] - Genie: Nothing recorded yet. ### Anything else - Antevon: Audit exports and reports are used only to build the client’s files, not shared outside Antevon and deleted on request. [11] - Genie: Nothing recorded yet. Words used in the table: - SKU: one product in one size or shade - MOQ: the smallest order a supplier accepts - PO: a purchase order, your order to a supplier - Lead time: how long a supplier takes to deliver - Sell-through: what shoppers bought at the retailer - EDI: the data link large retailers use for orders and sales - GMV: total sales through your online store - BOM: the list of parts that go into a product - 3PL: a warehouse company that stores and ships for you - ERP: a business system for stock, orders and accounts ## Published prices Each price is the company’s own list price, as its page shows it, with the date we checked it. We do not estimate a price a company does not publish. ### Genie - Price not published. Quote on request (checked 21 Oct 2026). ### Antevon - The audit is from £2,500 as a one-off fee; tax is not stated. [8] Checked 21 Oct 2026. - The desk after the audit is from £2,500 per month; tax is not stated. [9] Checked 21 Oct 2026. ## Switching or using both Send 12 to 24 months of sales, orders to suppliers, a retailer list and a promotion calendar [3]. Antevon's two-week timetable starts when the data arrives, not when you pay [3]. ## Questions people ask ### Do I need a paid login after the audit? You do not need to adopt software or keep paying for a login to use Antevon's files [5]. You pay half the audit fee to book and half on delivery [8]. ### What happens to the sales data I send? Antevon uses your sales exports and retailer reports only to build your files [11]. It shares them with no one outside Antevon and deletes them on request [11]. ### How is the Antevon fee set? Antevon sets the audit fee by your product catalogue and retailer count, then quotes it on the first call [8]. The monthly desk is a retainer scoped the same way, not billed by the hour [10]. ### Will the audit help me plan purchases? Antevon's audit puts a date and a cost in pounds on each recommended buy [7]. Production quantities, cash plans and promotion decisions are priced from the same forecast [5]. ## Sources and dates Antevon wrote this page. Each fact about Genie comes from a public page, read on the date shown. Antevon's own column follows the same rule. We read these pages on 21 Oct 2026. 1. Brand kit · Antevon, https://www.antevon.com/brand 2. Terms · Antevon, https://www.antevon.com/terms 3. The 2-week audit · Antevon, https://www.antevon.com/audit 4. llms.txt (antevon.com), https://www.antevon.com/llms.txt 5. Antevon · Know how much you'll sell, before you make it., https://www.antevon.com/ 6. What a November promotion has to sell to pay back · Antevon, https://www.antevon.com/notes/november-promotion-payback 7. Only 2 left, and the factory needs four weeks · Antevon, https://www.antevon.com/notes/low-stock-alert-supplier-order-date 8. The 2-week audit · Antevon, https://www.antevon.com/audit 9. llms.txt (antevon.com), https://www.antevon.com/llms.txt 10. Antevon · Know how much you'll sell, before you make it., https://www.antevon.com/ 11. Privacy · Antevon, https://www.antevon.com/privacy 12. Genie Case Study: Mission World-Class Ops - From Chaos to Clarity: We’re Joining Doss, https://genie.io/case-studies/mission-world-class-ops-from-chaos-to-clarity-were-joining-doss Got something wrong? Contact us at corrections@antevon.com. We reply within 5 working days. Genie is a trade mark of its owner. Antevon is not affiliated with Genie. Antevon Ltd, registered in England and Wales, company number 17404379. Registered office: Manorfield, Church Road, Sevenoaks, Kent TN14 6EA. hello@antevon.com More comparisons: https://www.antevon.com/compare (markdown: https://www.antevon.com/compare.md)