# Antevon vs Google Sheets: a spreadsheet, or a forecast built for you

Canonical: https://www.antevon.com/compare/google-sheets

Checked against Google Sheets’s public pages. Prices, features and company facts checked 21 Oct 2026. Content updated 21 Oct 2026.

## The short answer

Google Sheets is an online spreadsheet that teams can work on together [12]. Pick Google Sheets to build your own stock plan [12]. Choose Antevon to have your forecast built through a fixed-fee, two-week audit [3].

## Who each one fits

Choose Google Sheets when you want a general spreadsheet with ready-made stock tables [12].

Antevon is for independent beauty and skincare brands in the UK and EU [4]. The audit is for brands selling through retailers or preparing to do so [3].

## When Google Sheets is the better choice

- Choose Google Sheets for a small, straightforward product range when a capable owner keeps a checked spreadsheet current [12].
- Keep Google Sheets when your team already owns and reviews a working model and wants control over its assumptions [12].

## When Antevon is the better choice

- Choose Antevon when you need buy, move, hold or cut recommendations showing what each means for cash [3].
- Choose Antevon's optional monthly desk when you want the forecast refreshed and the decision record maintained [5].

## How they differ

Yurii Blazhevych, who runs Antevon's forecasts, takes your call [5]. The forecast gives a number for each product, retailer and month [5].

You supply a sales export, retailer reports and an hour for questions [5]. Antevon cleans imperfect data as part of the audit [5].

The audit models each promotion separately and gives every forecast number a likely range [3].

Google Sheets support through Workspace depends on your subscription [19]. Essentials Starter users need to upgrade to contact support [19].

## Side by side

Rows are the questions UK beauty brands ask us. Each line is a fact from the company’s own public pages. Check this comparison: sources and dates below.

### What it is

- Antevon: Antevon describes itself as a managed demand desk for indie beauty and dermocosmetics brands. [4]
- Antevon: The audit is a fixed-fee two-week forecasting project. [3]
- Antevon: The optional monthly desk refreshes the forecast and maintains the decision ledger. [5]
- Antevon: Antevon publicly offers a bookable two-week demand audit. [3]
- Antevon: Antevon Ltd operates the public offer and website. [2]
- Antevon: Not in the published offer. No additional trading aliases were established from the public pages read.
- Antevon: The public trading name is Antevon. [1]
- Google Sheets: This option is a DIY stock-planning workflow rather than a purchased planning operator. [12]
- Google Sheets: For this comparison option, the brand builds and runs the plan in a spreadsheet. [12]
- Google Sheets: The underlying Google Sheets product is online collaborative spreadsheet software. [12]
- Google Sheets: Google Sheets is actively offered on Google’s current public product page. [12]
- Google Sheets: Google provides Google Sheets as part of its Workspace product family. [13]
- Google Sheets: Google Sheets is also referred to as Sheets on its product page. [12]
- Google Sheets: Build and run the plan in Google Sheets is a DIY workflow using Google Sheets. [12]

### Who it is for

- Antevon: The public audience is roughly £0.5M to £25M in revenue. [4]
- Antevon: Antevon targets indie beauty and dermocosmetics brands. [4]
- Antevon: The audit is for beauty brands selling through retailers or about to do so. [3]
- Antevon: The stated service audience is in the UK and EU. [4]
- Antevon: The audit is positioned for a founder or commercial team without a full-time owner of the forecast. [5]
- Google Sheets: Google positions its Workspace Business editions for one-person, small and medium-sized organisations, with up to 300 users. [14]
- Google Sheets: Sheets is a general-purpose spreadsheet with pre-built tables that include inventory management. [12]
- Google Sheets: A DIY Sheets plan can use imported files from the brand’s channels, with channel definitions and mapping chosen by its owner. [15]
- Google Sheets: A UK-localised product page and published GBP Workspace prices provide evidence of UK relevance. [16]
- Google Sheets: This DIY option fits a team with someone able to build, check and maintain the workbook and its planning assumptions. [12]

### Who builds the forecast

- Antevon: The brand brings its sales export and retailer reports and makes an hour available for questions. [5]
- Antevon: Antevon cleans the imperfect data as part of the work. [5]
- Antevon: Not in the published offer. Responsibility for supplier lead-time, MOQ, safety-stock and connected-system parameter maintenance is not specified publicly.
- Antevon: On the optional desk, Antevon refreshes each forecast number monthly and maintains the ledger. [5]
- Antevon: Not in the published offer. Native system installation, production integration builds and full-stack migration scope are not established for the general audit.
- Antevon: The client can keep using the delivered files without adopting software or maintaining a paid login. [5]
- Antevon: Cleaning imperfect data is included in the audit rather than charged as a surcharge. [5]
- Antevon: The audit leaves the client with two Excel files to keep. [5]
- Google Sheets: The brand owns export collection, SKU/channel mapping, cleanup and import or connector upkeep. [15]
- Google Sheets: The brand maintains forecast formulas, lead times, reorder assumptions, event context and any scripts or add-ons. [18]
- Google Sheets: Workbook design, source mapping and planning implementation remain with the brand in this DIY scenario. [18]

### What the forecast covers

- Antevon: The forecast is by product, retailer and month. [5]
- Antevon: Not in the published offer. A standard service forecast horizon is not established from the public offer.
- Google Sheets: Sheets provides a linear-regression FORECAST function; a per-product or per-retailer model requires the team to define the data and layout. [17]
- Google Sheets: Not confirmed. No standard demand-planning horizon was established; the DIY owner must choose and validate one.

### Retailers and sell-through

- Antevon: Not in the published offer. Retailer-by-retailer sell-in versus sell-through input coverage and data-feed availability are not specified.
- Antevon: The stated forecast target is what each retailer will sell, with buy decisions following from it. [7]
- Antevon: Not in the published offer. retailer EDI support is not evidenced as a documented integration in the public pages read.
- Google Sheets: Not confirmed. Automatic retailer sell-in versus consumer sell-through classification or data feeds were not established.
- Google Sheets: Not confirmed. A named retailer EDI planning connector, its data objects and read/write scope were not verified for this DIY package.

### Promotions and launches

- Antevon: The audit models each promotion separately and gives each forecast number a likely range. [3]
- Antevon: The audit prices a retailer promotion against not running it, in pounds. [6]
- Antevon: Not in the published offer. The standard method and data requirements for a product with no sales history are not specified in the public offer.
- Antevon: Launch events are marked when the audit cleans sales history. [3]
- Google Sheets: Not confirmed. A prebuilt promotion-uplift model was not established; any such model would need separate workbook or add-on verification.
- Google Sheets: Not confirmed. A prebuilt launch-demand model was not established.

### Orders to suppliers

- Antevon: The audit supplies buy, move, hold and cut recommendations with their money impact. [3]
- Antevon: Not in the published offer. Creating, sending and executing purchase orders are not established parts of the public offer.
- Antevon: Purchase orders are inputs to the audit. [3]
- Antevon: Not in the published offer. The public service description does not assign every PO creation, sending or supplier-follow-up step. [4]
- Antevon: Not in the published offer. An audit feature for minimum-order quantities or case-pack optimisation is not established publicly.
- Antevon: The audit puts a date and a price in pounds on each buy that follows the retailer forecast. [7]
- Google Sheets: Not confirmed. Pre-built inventory tables are advertised, but a replenishment recommendation workflow was not verified.
- Google Sheets: Not confirmed. A standard supplier purchase-order creation, sending and tracking workflow was not established.
- Google Sheets: The brand owns approved PO placement and supplier follow-up unless it separately arranges an operator or integration. [12]
- Google Sheets: Not confirmed. Automatic minimum-order-quantity enforcement in a stock plan was not established.
- Google Sheets: Not confirmed. Automatic lead-time-based stock-planning rules were not established.

### Cash

- Antevon: Production sizing, cash planning and promotion calls are priced from the same forecast. [5]
- Antevon: Not in the published offer. An automatic hard-budget constraint or cash-constrained optimiser is not established publicly.
- Google Sheets: Not confirmed. A prebuilt cash-constrained buying optimiser was not established.

### Batches and shelf life

- Antevon: Not in the published offer. Batch tracking, expiry handling and shelf-life constraints are not established in the public offer.
- Google Sheets: Not confirmed. A prebuilt batch, expiry or shelf-life planning workflow was not established.

### What it connects to

- Antevon: Not in the published offer. Shopify support is not evidenced as a documented integration in the public pages read.
- Antevon: Not in the published offer. Amazon support is not evidenced as a documented integration in the public pages read.
- Antevon: Not in the published offer. 3PL support is not evidenced as a documented integration in the public pages read.
- Antevon: Not in the published offer. ERP support is not evidenced as a documented integration in the public pages read.
- Antevon: Not in the published offer. CSV file intake support is not evidenced as a documented integration in the public pages read.
- Google Sheets: Not confirmed. A named Shopify planning connector, its data objects and read/write scope were not verified for this DIY package.
- Google Sheets: Not confirmed. A named Amazon planning connector, its data objects and read/write scope were not verified for this DIY package.
- Google Sheets: Not confirmed. A named 3PL planning connector, its data objects and read/write scope were not verified for this DIY package.
- Google Sheets: Not confirmed. A named ERP planning connector, its data objects and read/write scope were not verified for this DIY package.
- Google Sheets: Sheets can import CSV and Excel files through its file-import workflow. [15]
- Google Sheets: Google Sheets exposes a REST API for reading and modifying spreadsheet data; a source-system connection still has to be built or supplied. [25]

### What your team still does

- Antevon: Not in the published offer. A formal approval matrix for forecast sign-off and cash commitments is not published.
- Antevon: The brand signs its retailer promotions after the desk’s profit read. [5]
- Antevon: Not in the published offer. Responsibility for ongoing operational exceptions and their response times is not fully specified publicly.
- Google Sheets: The brand retains forecast review, cash approval and buying sign-off in the DIY workflow. [12]
- Google Sheets: The brand sets exception rules, investigates alerts and decides what action to take. [12]

### Getting started

- Antevon: The audit takes two weeks from when the data lands, not from payment. [3]
- Antevon: The audit draft arrives on day 13 and the walkthrough call is on day 14. [3]
- Antevon: The audit asks for 12 to 24 months of sales, purchase orders, a stockist list and a promotion calendar. [3]
- Antevon: The client supplies a sales export, retailer reports and an hour for questions. [5]
- Google Sheets: Not confirmed. No published time to a first reviewed stock-planning forecast was established.
- Google Sheets: A DIY plan needs usable source data, a workbook model, access controls and a named owner who can check it. [15]

### Support and UK presence

- Antevon: Yurii Blazhevych takes the call and runs the forecast. [5]
- Antevon: The audit includes a working session through the first decisions on day 14. [5]
- Antevon: The monthly desk refreshes the numbers, maintains the ledger and reads retailer promotions before the client signs. [5]
- Antevon: Antevon lists a registered office at Manorfield, Church Road, Sevenoaks, Kent TN14 6EA. [2]
- Antevon: Not in the published offer. A staffed UK operating office is not established from the public registered-address statement.
- Antevon: Antevon Ltd states that it is registered in England and Wales under company number 17404379. [2]
- Antevon: Not in the published offer. UK support hours, time-zone coverage and response-time commitments are not specified publicly.
- Antevon: Not in the published offer. Named or independently verified UK clients are not established from the allowed public pages.
- Google Sheets: Google Workspace support varies by subscription, and Essentials Starter users must upgrade to contact support. [19]
- Google Sheets: Google lists a London corporate office; this does not establish a dedicated UK Sheets planning or support team. [22]
- Google Sheets: Google’s Workspace contracting table assigns EMEA outside France, Italy and Poland to Google Cloud EMEA Limited, rather than proving a UK-incorporated Sheets supplier. [23]
- Google Sheets: Google advertises 24/7 care for P1 and P2 cases on Enhanced Support, but a UK-specific baseline-hours promise was not established. [24]
- Google Sheets: Not confirmed. No named UK beauty stock-planning customer was established in the public sources read.

### How it is charged

- Antevon: Antevon publishes from-prices for both the audit and the monthly desk; the final fee is scoped on a call. [8]
- Antevon: Neither the audit nor the monthly desk is billed by the hour. [10]
- Antevon: The audit fee depends on product and retailer count, is quoted on the first call, and is fixed once agreed. [8]
- Antevon: Half the audit fee books the slot and half is paid on delivery. [8]
- Antevon: Data cleaning is part of the audit work, not a surcharge. [10]
- Antevon: The optional monthly desk is scoped to the catalogue and retailer count. [10]
- Antevon: Not in the published offer. A separate minimum purchase or initial commitment beyond the published from-prices is unknown.
- Antevon: Not in the published offer. Whether a separate setup or onboarding fee applies is unknown.
- Antevon: There is no surcharge for cleaning imperfect audit data. [5]
- Antevon: Not in the published offer. Trial availability and trial terms are unknown from the public pages checked.
- Antevon: The full terms for working together are in each signed engagement letter, not the website terms. [2]
- Antevon: The monthly desk is optional after the audit. [10]
- Antevon: The audit files keep working without an ongoing software login or subscription. [10]
- Antevon: The monthly desk has rolling 30-day notice. [8]
- Google Sheets: Public no-charge collaboration availability and exact GBP Workspace list rates were established, but these do not price the team’s planning work. [16]
- Google Sheets: The Enterprise Workspace marketing tier routes buyers to sales rather than showing an amount. [21]
- Google Sheets: Workspace licences are per user, while the brand’s workbook and planning work must be costed separately. [16]
- Google Sheets: An annual plan commits the purchased licence count until renewal; no numeric minimum seat count was established. [16]
- Google Sheets: Not confirmed. No fixed setup price for a DIY forecasting and stock-planning workbook was established.
- Google Sheets: Google’s Workspace pricing page advertises a 14-day no-cost trial. [21]
- Google Sheets: The Flexible Plan bills monthly and allows cancellation at any time without penalty. [16]
- Google Sheets: An Annual/Fixed-Term plan commits the subscription, and early cancellation leaves the remaining balance payable without refunds. [16]

### Anything else

- Antevon: Audit exports and reports are used only to build the client’s files, not shared outside Antevon and deleted on request. [11]
- Google Sheets: Nothing recorded yet.

Words used in the table:

- SKU: one product in one size or shade
- MOQ: the smallest order a supplier accepts
- PO: a purchase order, your order to a supplier
- Lead time: how long a supplier takes to deliver
- Sell-through: what shoppers bought at the retailer
- EDI: the data link large retailers use for orders and sales
- GMV: total sales through your online store
- BOM: the list of parts that go into a product
- 3PL: a warehouse company that stores and ships for you
- ERP: a business system for stock, orders and accounts

## Published prices

Each price is the company’s own list price, as its page shows it, with the date we checked it. We do not estimate a price a company does not publish.

### Google Sheets

- Business Plus is £22.00 per user per month on the Flexible plan, excluding VAT. [16] Checked 21 Oct 2026.
- Business Plus is £18.40 per user per month on the one-year Annual plan, excluding VAT. [16] Checked 21 Oct 2026.
- Business Standard is £14.00 per user per month on the Flexible plan, excluding VAT. [16] Checked 21 Oct 2026.
- Business Standard is £11.80 per user per month on the one-year Annual plan, excluding VAT. [16] Checked 21 Oct 2026.
- Business Starter is £7.00 per user per month on the Flexible plan, excluding VAT. [16] Checked 21 Oct 2026.
- Business Starter is £5.90 per user per month on the one-year Annual plan, excluding VAT. [16] Checked 21 Oct 2026.
- Google Workspace Essentials Starter advertises no charge for the user or invited team members, with no trial period or time limit. [20] Checked 21 Oct 2026.

### Antevon

- The audit is from £2,500 as a one-off fee; tax is not stated. [8] Checked 21 Oct 2026.
- The desk after the audit is from £2,500 per month; tax is not stated. [9] Checked 21 Oct 2026.

## Switching or using both

Antevon hands over two Excel files for you to keep [5]. If you keep Google Sheets for reviews, check imported formulas, structure and controls and agree the working format first [5].

## Questions people ask

### When will I see the audit draft?

Your audit starts when the data arrives, not when you pay [3]. The audit draft arrives on day 13 [3]. The walkthrough call follows on day 14 [3].

### Do I need to keep paying for a login?

Antevon's delivered files work without a paid login [5]. You can keep using them without continuing the engagement [5].

### Can Google Sheets connect to my other systems?

Google Sheets lets developers read and change spreadsheet data through a programming interface [25]. You still need to build or supply the connection to your source system [25].

### Can I cancel a Google Sheets subscription at any time?

The Workspace Flexible Plan allows cancellation at any time without penalty [16]. An Annual/Fixed-Term plan leaves the remaining balance payable if you cancel early, without refunds [16].

## Sources and dates

Antevon wrote this page. Each fact about Google Sheets comes from a public page, read on the date shown. Antevon's own column follows the same rule.

We read these pages on 21 Oct 2026.

1. Brand kit · Antevon, https://www.antevon.com/brand
2. Terms · Antevon, https://www.antevon.com/terms
3. The 2-week audit · Antevon, https://www.antevon.com/audit
4. llms.txt (antevon.com), https://www.antevon.com/llms.txt
5. Antevon · Know how much you'll sell, before you make it., https://www.antevon.com/
6. What a November promotion has to sell to pay back · Antevon, https://www.antevon.com/notes/november-promotion-payback
7. Only 2 left, and the factory needs four weeks · Antevon, https://www.antevon.com/notes/low-stock-alert-supplier-order-date
8. The 2-week audit · Antevon, https://www.antevon.com/audit
9. llms.txt (antevon.com), https://www.antevon.com/llms.txt
10. Antevon · Know how much you'll sell, before you make it., https://www.antevon.com/
11. Privacy · Antevon, https://www.antevon.com/privacy
12. Google Sheets: Online spreadsheets and templates | Google Workspace, https://workspace.google.com/intl/en_uk/products/sheets/
13. Google Workspace Terms Of Service – Google Workspace, https://workspace.google.com/terms/premier_terms/
14. Business editions | Getting started | Google Workspace Help, https://knowledge.workspace.google.com/admin/getting-started/editions/business-editions?hl=en
15. Import data sets & spreadsheets - Computer - Google Docs Editors Help, https://support.google.com/docs/answer/40608?hl=en
16. Compare Flexible and Annual/Fixed-Term payment plans | Billing & subscriptions | Google Workspace Help, https://knowledge.workspace.google.com/admin/billing/compare-flexible-and-annual-fixed-term-payment-plans?hl=en
17. FORECAST - Google Docs Editors Help, https://support.google.com/docs/answer/3094000?hl=en
18. Extend Google Sheets | Apps Script | Google for Developers, https://developers.google.com/apps-script/guides/sheets
19. Contact Google Workspace support | Support & troubleshooting | Google Workspace Help, https://knowledge.workspace.google.com/admin/support/contact-google-workspace-support?hl=en
20. No-cost Collaboration Tools for Teams | Google Workspace Essentials, https://workspace.google.com/essentials/
21. Compare flexible pricing plan options | Google Workspace, https://workspace.google.com/pricing?hl=en_uk
22. Browse a list of Google’s office locations - About Google, https://about.google/company-info/locations/
23. Google Contracting Entity | Google Cloud, https://cloud.google.com/terms/google-entity
24. Customer care support options and pricing | Google Workspace, https://workspace.google.com/intl/en_uk/support/
25. Google Sheets API Overview | Google for Developers, https://developers.google.com/workspace/sheets/api/guides/concepts

Got something wrong? Contact us at corrections@antevon.com. We reply within 5 working days.

Google Sheets is a trade mark of its owner. Antevon is not affiliated with Google Sheets.

Antevon Ltd, registered in England and Wales, company number 17404379. Registered office: Manorfield, Church Road, Sevenoaks, Kent TN14 6EA. hello@antevon.com

More comparisons: https://www.antevon.com/compare (markdown: https://www.antevon.com/compare.md)
