# Antevon vs Kantar Marketplace: consumer research, or a two-week forecast audit Canonical: https://www.antevon.com/compare/kantar-marketplace Checked against Kantar Marketplace’s public pages. Prices, features and company facts checked 21 Oct 2026. Content updated 21 Oct 2026. ## The short answer Choose Kantar Marketplace for consumer research [12]. Choose Antevon for a fixed-fee, two-week project that builds your sales forecast [3]. ## Who each one fits Kantar Marketplace is for marketers, agencies and consumer research specialists [12]. Antevon is for UK and EU beauty brands selling through retailers, or preparing to do so [3, 4]. It fits founders and commercial teams without a full-time forecast owner [5]. ## When Kantar Marketplace is the better choice - Before committing to a launch, use Kantar Marketplace to get consumer feedback on product ideas or packaging [26]. - When setting prices, use Kantar Marketplace's serviced PriceEvaluate to study how shoppers might respond [17]. ## When Antevon is the better choice - If you need monthly sales estimates for each product at each retailer, Antevon builds that forecast [5]. - For a retailer promotion decision, Antevon's audit compares running it with not running it, in pounds [6]. ## How they differ On Kantar Marketplace, you set up and launch self-serve ConceptEvaluate tests yourself [14]. With serviced ConceptEvaluate, Kantar sets up and launches the survey, discusses results and supplies a written evaluation [14]. Yurii Blazhevych, who runs Antevon's forecasts, takes your call [5]. You supply a sales export, retailer reports and an hour for questions [5]. Antevon cleans the data and hands over two Excel files [5]. The audit recommends what to buy, move, hold or cut, with the money impact of each decision [3]. Kantar Marketplace's pages do not say whether it connects to retailers for stock-planning data. Its concept and pricing studies are available in the UK [12]. It advertises 24/7 platform technical support [15]. ## Side by side Rows are the questions UK beauty brands ask us. Each line is a fact from the company’s own public pages. Check this comparison: sources and dates below. ### What it is - Antevon: Antevon describes itself as a managed demand desk for indie beauty and dermocosmetics brands. [4] - Antevon: The audit is a fixed-fee two-week forecasting project. [3] - Antevon: The optional monthly desk refreshes the forecast and maintains the decision ledger. [5] - Antevon: Antevon publicly offers a bookable two-week demand audit. [3] - Antevon: Antevon Ltd operates the public offer and website. [2] - Antevon: Not in the published offer. No additional trading aliases were established from the public pages read. - Antevon: The public trading name is Antevon. [1] - Kantar Marketplace: Kantar Marketplace is an automated consumer market-research platform. [12] - Kantar Marketplace: Self-serve ConceptEvaluate lets the brand set up and launch its own concept tests. [14] - Kantar Marketplace: Serviced ConceptEvaluate includes Kantar study setup, launch and a readout. [14] - Kantar Marketplace: Kantar Marketplace is publicly marketed with current research solutions and pricing. [12] - Kantar Marketplace: Kantar provides Marketplace; the order identifies the contracting Kantar company, defaulting to The Kantar Group Limited. [13] - Kantar Marketplace: Not confirmed. No distinct current alternative product name was established. - Kantar Marketplace: The product is Kantar Marketplace. [12] ### Who it is for - Antevon: The public audience is roughly £0.5M to £25M in revenue. [4] - Antevon: Antevon targets indie beauty and dermocosmetics brands. [4] - Antevon: The audit is for beauty brands selling through retailers or about to do so. [3] - Antevon: The stated service audience is in the UK and EU. [4] - Antevon: The audit is positioned for a founder or commercial team without a full-time owner of the forecast. [5] - Kantar Marketplace: Not confirmed. No brand revenue, SKU-count or location eligibility band was established. - Kantar Marketplace: ConceptEvaluate is marketed across FMCG and several service sectors. [14] - Kantar Marketplace: Kantar names a No7 Global Insights Manager at Walgreens Boots Alliance as a Marketplace customer reference. [15] - Kantar Marketplace: LINK+ tests advertising across digital, TV, audio, print and outdoor media. [16] - Kantar Marketplace: Marketplace operates in over 80 countries, with the United Kingdom listed for the research modules checked. [12] - Kantar Marketplace: The stated users are insights professionals, marketers and agencies. [12] ### Who builds the forecast - Antevon: The brand brings its sales export and retailer reports and makes an hour available for questions. [5] - Antevon: Antevon cleans the imperfect data as part of the work. [5] - Antevon: Not in the published offer. Responsibility for supplier lead-time, MOQ, safety-stock and connected-system parameter maintenance is not specified publicly. - Antevon: On the optional desk, Antevon refreshes each forecast number monthly and maintains the ledger. [5] - Antevon: Not in the published offer. Native system installation, production integration builds and full-stack migration scope are not established for the general audit. - Antevon: The client can keep using the delivered files without adopting software or maintaining a paid login. [5] - Antevon: Cleaning imperfect data is included in the audit rather than charged as a surcharge. [5] - Antevon: The audit leaves the client with two Excel files to keep. [5] - Kantar Marketplace: The client remains responsible for the quality and legality of materials supplied for research. [13] - Kantar Marketplace: The brand configures and launches self-serve concept tests. [14] - Kantar Marketplace: Kantar configures and launches a serviced ConceptEvaluate survey around the client’s objectives. [14] - Kantar Marketplace: Not confirmed. Ownership of ongoing inventory parameter maintenance was not established. - Kantar Marketplace: The serviced ConceptEvaluate package includes survey setup and launch, a human readout and a written evaluation. [14] - Kantar Marketplace: For LINK API, Kantar provides documentation and support but does not implement the integration in the client’s systems. [19] ### What the forecast covers - Antevon: The forecast is by product, retailer and month. [5] - Antevon: Not in the published offer. A standard service forecast horizon is not established from the public offer. - Kantar Marketplace: Not confirmed. Operational forecasts by SKU, retailer and period were not established. - Kantar Marketplace: PriceEvaluate explores consumer response to price changes and likely demand and value-share impacts. [17] - Kantar Marketplace: Not confirmed. No operational demand-forecast horizon was established. ### Retailers and sell-through - Antevon: Not in the published offer. Retailer-by-retailer sell-in versus sell-through input coverage and data-feed availability are not specified. - Antevon: The stated forecast target is what each retailer will sell, with buy decisions following from it. [7] - Antevon: Not in the published offer. retailer EDI support is not evidenced as a documented integration in the public pages read. - Kantar Marketplace: Not confirmed. Retailer sell-in orders and retailer-specific sell-through feeds were not established. - Kantar Marketplace: Not confirmed. Retailer/EDI integration was not established for Marketplace stock-planning data. ### Promotions and launches - Antevon: The audit models each promotion separately and gives each forecast number a likely range. [3] - Antevon: The audit prices a retailer promotion against not running it, in pounds. [6] - Antevon: Not in the published offer. The standard method and data requirements for a product with no sales history are not specified in the public offer. - Antevon: Launch events are marked when the audit cleans sales history. [3] - Kantar Marketplace: LINK+ can test creative against a brand’s campaign objectives. [16] - Kantar Marketplace: Not confirmed. Retailer promotion uplift, stock and profit modelling was not established. - Kantar Marketplace: Marketplace offers pre-launch concept evaluation and serviced post-launch research. [18] ### Orders to suppliers - Antevon: The audit supplies buy, move, hold and cut recommendations with their money impact. [3] - Antevon: Not in the published offer. Creating, sending and executing purchase orders are not established parts of the public offer. - Antevon: Purchase orders are inputs to the audit. [3] - Antevon: Not in the published offer. The public service description does not assign every PO creation, sending or supplier-follow-up step. [4] - Antevon: Not in the published offer. An audit feature for minimum-order quantities or case-pack optimisation is not established publicly. - Antevon: The audit puts a date and a price in pounds on each buy that follows the retailer forecast. [7] - Kantar Marketplace: Not confirmed. Operational replenishment recommendations were not established. - Kantar Marketplace: Not confirmed. Purchase-order creation or supplier transmission was not established. - Kantar Marketplace: Not confirmed. Responsibility for operational supplier PO placement was not established. - Kantar Marketplace: Not confirmed. Minimum-order-quantity handling for stock planning was not established. - Kantar Marketplace: Not confirmed. Supplier lead-time planning was not established. ### Cash - Antevon: Production sizing, cash planning and promotion calls are priced from the same forecast. [5] - Antevon: Not in the published offer. An automatic hard-budget constraint or cash-constrained optimiser is not established publicly. - Kantar Marketplace: Not confirmed. Cash-constrained stock buying or working-capital optimisation was not established. ### Batches and shelf life - Antevon: Not in the published offer. Batch tracking, expiry handling and shelf-life constraints are not established in the public offer. - Kantar Marketplace: Not confirmed. Batch, expiry and shelf-life planning was not established. ### What it connects to - Antevon: Not in the published offer. Shopify support is not evidenced as a documented integration in the public pages read. - Antevon: Not in the published offer. Amazon support is not evidenced as a documented integration in the public pages read. - Antevon: Not in the published offer. 3PL support is not evidenced as a documented integration in the public pages read. - Antevon: Not in the published offer. ERP support is not evidenced as a documented integration in the public pages read. - Antevon: Not in the published offer. CSV file intake support is not evidenced as a documented integration in the public pages read. - Kantar Marketplace: Not confirmed. Shopify integration was not established for Marketplace stock-planning data. - Kantar Marketplace: Not confirmed. Amazon integration was not established for Marketplace stock-planning data. - Kantar Marketplace: Not confirmed. 3PL integration was not established for Marketplace stock-planning data. - Kantar Marketplace: Not confirmed. ERP integration was not established for Marketplace stock-planning data. - Kantar Marketplace: Not confirmed. Operational CSV integration was not established for Marketplace stock-planning data. ### What your team still does - Antevon: Not in the published offer. A formal approval matrix for forecast sign-off and cash commitments is not published. - Antevon: The brand signs its retailer promotions after the desk’s profit read. [5] - Antevon: Not in the published offer. Responsibility for ongoing operational exceptions and their response times is not fully specified publicly. - Kantar Marketplace: The client must give approvals and provide required information in a timely manner. [13] - Kantar Marketplace: Not confirmed. Inventory exception review and resolution ownership was not established. ### Getting started - Antevon: The audit takes two weeks from when the data lands, not from payment. [3] - Antevon: The audit draft arrives on day 13 and the walkthrough call is on day 14. [3] - Antevon: The audit asks for 12 to 24 months of sales, purchase orders, a stockist list and a promotion calendar. [3] - Antevon: The client supplies a sales export, retailer reports and an hour for questions. [5] - Kantar Marketplace: The ConceptEvaluate product page advertises results in as few as 24 hours. [14] - Kantar Marketplace: The ConceptEvaluate help article gives starting turnaround of 48 hours post-launch for self-serve and 72 hours for serviced studies. [21] - Kantar Marketplace: LaunchEvaluate advertises actionable consumer research results in as few as 48 hours. [18] - Kantar Marketplace: Concept tests require prepared concept images in specified formats, up to 1200 by 1200 pixels. [22] - Kantar Marketplace: LaunchEvaluate positions Pulse Check one to three months after launch and Deep Dive three to six months after launch. [23] ### Support and UK presence - Antevon: Yurii Blazhevych takes the call and runs the forecast. [5] - Antevon: The audit includes a working session through the first decisions on day 14. [5] - Antevon: The monthly desk refreshes the numbers, maintains the ledger and reads retailer promotions before the client signs. [5] - Antevon: Antevon lists a registered office at Manorfield, Church Road, Sevenoaks, Kent TN14 6EA. [2] - Antevon: Not in the published offer. A staffed UK operating office is not established from the public registered-address statement. - Antevon: Antevon Ltd states that it is registered in England and Wales under company number 17404379. [2] - Antevon: Not in the published offer. UK support hours, time-zone coverage and response-time commitments are not specified publicly. - Antevon: Not in the published offer. Named or independently verified UK clients are not established from the allowed public pages. - Kantar Marketplace: The pricing page lists 24/7 technical support, an on-demand Help Centre and first-time platform guidance. [15] - Kantar Marketplace: Kantar lists its head office in London at Vivo Building, 30 Stamford Street. [24] - Kantar Marketplace: Companies House lists The Kantar Group Limited, company 02887671, as active with a London registered office. [25] - Kantar Marketplace: Kantar advertises 24/7 platform technical support; UK consultant working hours were not established. [15] - Kantar Marketplace: Kantar’s Marketplace pricing page names a Heineken UK Brand Intelligence Analyst as a customer reference. [15] ### How it is charged - Antevon: Antevon publishes from-prices for both the audit and the monthly desk; the final fee is scoped on a call. [8] - Antevon: Neither the audit nor the monthly desk is billed by the hour. [10] - Antevon: The audit fee depends on product and retailer count, is quoted on the first call, and is fixed once agreed. [8] - Antevon: Half the audit fee books the slot and half is paid on delivery. [8] - Antevon: Data cleaning is part of the audit work, not a surcharge. [10] - Antevon: The optional monthly desk is scoped to the catalogue and retailer count. [10] - Antevon: Not in the published offer. A separate minimum purchase or initial commitment beyond the published from-prices is unknown. - Antevon: Not in the published offer. Whether a separate setup or onboarding fee applies is unknown. - Antevon: There is no surcharge for cleaning imperfect audit data. [5] - Antevon: Not in the published offer. Trial availability and trial terms are unknown from the public pages checked. - Antevon: The full terms for working together are in each signed engagement letter, not the website terms. [2] - Antevon: The monthly desk is optional after the audit. [10] - Antevon: The audit files keep working without an ongoing software login or subscription. [10] - Antevon: The monthly desk has rolling 30-day notice. [8] - Kantar Marketplace: Selected research modules publish indicative UK starting prices, not a complete quote for a selected study. [20] - Kantar Marketplace: The upfront commitment offer directs buyers to contact sales; no committed-spend amount was verified. [15] - Kantar Marketplace: LINK subscriptions require contacting Kantar; the checked page does not give a subscription amount. [16] - Kantar Marketplace: Marketplace offers pay-as-you-go research and upfront volume commitments. [12] - Kantar Marketplace: Not confirmed. No universal minimum spend or minimum credit-block purchase was established. - Kantar Marketplace: Not confirmed. No separate platform onboarding or setup charge was established. - Kantar Marketplace: Not confirmed. No free trial duration or allowance was established. - Kantar Marketplace: Purchased credits must be used within 12 months; unused credits expire without a refund and are not transferable. [13] - Kantar Marketplace: Fees are due on ordering or within 30 days of invoice, as agreed in the order. [13] - Kantar Marketplace: The public terms allow termination for material breach not remedied within 30 days of written notice. [13] - Kantar Marketplace: Not confirmed. A universal renewal period or cancellation-for-convenience policy was not established. ### Anything else - Antevon: Audit exports and reports are used only to build the client’s files, not shared outside Antevon and deleted on request. [11] - Kantar Marketplace: Nothing recorded yet. Words used in the table: - SKU: one product in one size or shade - MOQ: the smallest order a supplier accepts - PO: a purchase order, your order to a supplier - Lead time: how long a supplier takes to deliver - Sell-through: what shoppers bought at the retailer - EDI: the data link large retailers use for orders and sales - GMV: total sales through your online store - BOM: the list of parts that go into a product - 3PL: a warehouse company that stores and ships for you - ERP: a business system for stock, orders and accounts ## Published prices Each price is the company’s own list price, as its page shows it, with the date we checked it. We do not estimate a price a company does not publish. ### Kantar Marketplace - Price not published. Quote on request (checked 21 Oct 2026). ### Antevon - The audit is from £2,500 as a one-off fee; tax is not stated. [8] Checked 21 Oct 2026. - The desk after the audit is from £2,500 per month; tax is not stated. [9] Checked 21 Oct 2026. ## Switching or using both Use Kantar Marketplace research alongside Antevon's dated buying recommendations only where your licence allows sharing and using outputs [7, 13]. ## Questions people ask ### Can I test my adverts? Kantar Marketplace's LINK+ tests adverts across digital, TV, audio, print and outdoor media [16]. You can tailor its tests to your campaign objectives [16]. ### Will I need a monthly subscription? You can keep using Antevon's audit files without an ongoing software login or subscription [10]. An optional monthly service refreshes the forecast and maintains the decision record [5]. It has rolling 30-day notice [8]. ### Does Kantar Marketplace publish prices? Kantar Marketplace publishes UK guide prices for selected research tools, not a complete study quote [20]. Contact sales if you want to commit to buying research in volume [15]. Purchased credits must be used within 12 months or expire without refund [13]. ### When does the audit start? Antevon's audit starts when your data arrives, not when you pay [3]. Send 12 to 24 months of sales, orders to suppliers, your retailer list and promotion calendar [3]. ## Sources and dates Antevon wrote this page. Each fact about Kantar Marketplace comes from a public page, read on the date shown. Antevon's own column follows the same rule. We read these pages on 21 Oct 2026. 1. Brand kit · Antevon, https://www.antevon.com/brand 2. Terms · Antevon, https://www.antevon.com/terms 3. The 2-week audit · Antevon, https://www.antevon.com/audit 4. llms.txt (antevon.com), https://www.antevon.com/llms.txt 5. Antevon · Know how much you'll sell, before you make it., https://www.antevon.com/ 6. What a November promotion has to sell to pay back · Antevon, https://www.antevon.com/notes/november-promotion-payback 7. Only 2 left, and the factory needs four weeks · Antevon, https://www.antevon.com/notes/low-stock-alert-supplier-order-date 8. The 2-week audit · Antevon, https://www.antevon.com/audit 9. llms.txt (antevon.com), https://www.antevon.com/llms.txt 10. Antevon · Know how much you'll sell, before you make it., https://www.antevon.com/ 11. Privacy · Antevon, https://www.antevon.com/privacy 12. Kantar Marketplace | Market research platform, https://www.kantar.com/marketplace 13. Terms of Use | Kantar Marketplace, https://www.kantar.com/marketplace/terms-and-use 14. Concept testing | Kantar Marketplace, https://www.kantar.com/marketplace/solutions/innovation-and-product-development/concept-testing 15. Kantar Marketplace | Pricing, https://www.kantar.com/marketplace/pricing 16. Ad testing | Kantar Marketplace, https://www.kantar.com/marketplace/solutions/ad-testing-and-development/ad-testing 17. Price testing | Kantar Marketplace, https://www.kantar.com/marketplace/solutions/innovation-and-product-development/price-testing 18. Post-launch innovation testing | Kantar Marketplace, https://www.kantar.com/marketplace/solutions/innovation-and-product-development/post-launch-innovation-testing 19. Kantar APIs, https://www.kantar.com/north-america/api 20. Which countries does Kantar Marketplace cover? | Kantar Marketplace Platform : Kantar Marketplace, https://marketplacesupport.kantar.com/support/solutions/articles/77000283860-which-countries-does-kantar-marketplace-cover-kantar-marketplace-platform 21. How quickly can I get my results? | ConceptEvaluate : Kantar Marketplace, https://marketplacesupport.kantar.com/support/solutions/articles/77000363811-how-quickly-can-i-get-my-results-conceptevaluate 22. What format does the concept need to be in? | ConceptEvaluate : Kantar Marketplace, https://marketplacesupport.kantar.com/support/solutions/articles/77000363826-what-format-does-the-concept-need-to-be-in-conceptevaluate 23. Setup Options | LaunchEvaluate​ : Kantar Marketplace, https://marketplacesupport.kantar.com/support/solutions/articles/77000578278-setup-options-launchevaluate- 24. United Kingdom & Ireland, https://www.kantar.com/locations/united-kingdom 25. THE KANTAR GROUP LIMITED overview - Find and update company information - GOV.UK, https://find-and-update.company-information.service.gov.uk/company/02887671 26. Package design screening and testing | Kantar Marketplace, https://www.kantar.com/marketplace/solutions/innovation-and-product-development/package-design-screening-and-testing Got something wrong? Contact us at corrections@antevon.com. We reply within 5 working days. Kantar Marketplace is a trade mark of its owner. Antevon is not affiliated with Kantar Marketplace. Antevon Ltd, registered in England and Wales, company number 17404379. Registered office: Manorfield, Church Road, Sevenoaks, Kent TN14 6EA. hello@antevon.com More comparisons: https://www.antevon.com/compare (markdown: https://www.antevon.com/compare.md)