# Antevon vs Mintel: research reports or a forecast built for you Canonical: https://www.antevon.com/compare/mintel Checked against Mintel’s public pages. Prices, features and company facts checked 21 Oct 2026. Content updated 22 Oct 2026. ## The short answer Choose Mintel when you want research reports, tailored subscriptions or consulting [17]. Choose Antevon when you want a fixed-fee, two-week forecasting audit [3]. ## Who each one fits Mintel's UK beauty report covers skincare, makeup, fragrances and personal care [14]. Antevon serves UK and EU indie beauty brands [4]. Its audit is for brands selling through retailers or about to start [3]. It fits founders or commercial teams without a full-time owner of the forecast [5]. ## When Mintel is the better choice - Choose Mintel when you need UK beauty market or consumer evidence and someone already owns your stock plan [14]. - Choose Mintel when you need competitor launch, ingredient or product-claim research before developing a product [12]. ## When Antevon is the better choice - Choose Antevon when you need buy, move, hold and cut recommendations with their cash impact [3]. - Choose Antevon when you need a retailer promotion compared with not running it, with the difference priced in pounds [6]. ## How they differ Mintel's GNPD is an online product-research database where your team runs searches and downloads records [12]. Your team sets up GNPD email alerts around product briefs, brands or claims [12]. Antevon's forecast gives a number for each product, retailer and month [5]. The audit models each promotion separately and gives every forecast number a likely range [3]. Yurii Blazhevych, who runs Antevon's forecasts, takes your call [5]. We clean imperfect data as part of the audit [5]. You receive two Excel files to keep [5]. The audit includes a working session to go through your first decisions together [5]. Mintel lists account support, training and analyst help for subscription and consulting clients [18]. Its GNPD page lists a London office and UK phone contact [12]. ## Side by side Rows are the questions UK beauty brands ask us. Each line is a fact from the company’s own public pages. Check this comparison: sources and dates below. ### What it is - Antevon: Antevon describes itself as a managed demand desk for indie beauty and dermocosmetics brands. [4] - Antevon: The audit is a fixed-fee two-week forecasting project. [3] - Antevon: The optional monthly desk refreshes the forecast and maintains the decision ledger. [5] - Antevon: Antevon publicly offers a bookable two-week demand audit. [3] - Antevon: Antevon Ltd operates the public offer and website. [2] - Antevon: Not in the published offer. No additional trading aliases were established from the public pages read. - Antevon: The public trading name is Antevon. [1] - Mintel: Mintel provides market and product-innovation research rather than a like-for-like operational demand-desk package. [12] - Mintel: GNPD is an online research database with user-managed searches, projects and downloadable product records. [12] - Mintel: Mintel’s indexed pricing page also describes tailored consulting and research projects. [17] - Mintel: Mintel has a live public GNPD product-information page and an active UK legal entity; current storefront purchasing was not verified. [12] - Mintel: Mintel Group Ltd is the legal name shown on the public GNPD site. [12] - Mintel: Companies House lists Bride Lane Holdings Ltd as the active controlling company of Mintel Group Ltd. [13] - Mintel: Not confirmed. No current trading aliases were established for this buying option. - Mintel: The public product site identifies the research provider as Mintel. [12] ### Who it is for - Antevon: The public audience is roughly £0.5M to £25M in revenue. [4] - Antevon: Antevon targets indie beauty and dermocosmetics brands. [4] - Antevon: The audit is for beauty brands selling through retailers or about to do so. [3] - Antevon: The stated service audience is in the UK and EU. [4] - Antevon: The audit is positioned for a founder or commercial team without a full-time owner of the forecast. [5] - Mintel: Not confirmed. No applicable brand-revenue, SKU-count or minimum-company-size threshold was verified. - Mintel: Mintel’s indexed UK beauty report covers skincare, makeup, fragrances and personal care. [14] - Mintel: GNPD’s indexed description covers product-launch research across ecommerce, grocery and specialist retail. [15] - Mintel: Mintel advertises UK beauty and personal-care market research. [14] - Mintel: The public GNPD guide addresses research and development teams researching formulations and new products. [12] ### Who builds the forecast - Antevon: The brand brings its sales export and retailer reports and makes an hour available for questions. [5] - Antevon: Antevon cleans the imperfect data as part of the work. [5] - Antevon: Not in the published offer. Responsibility for supplier lead-time, MOQ, safety-stock and connected-system parameter maintenance is not specified publicly. - Antevon: On the optional desk, Antevon refreshes each forecast number monthly and maintains the ledger. [5] - Antevon: Not in the published offer. Native system installation, production integration builds and full-stack migration scope are not established for the general audit. - Antevon: The client can keep using the delivered files without adopting software or maintaining a paid login. [5] - Antevon: Cleaning imperfect data is included in the audit rather than charged as a surcharge. [5] - Antevon: The audit leaves the client with two Excel files to keep. [5] - Mintel: Not confirmed. Whether Mintel prepares a client’s operational sales exports or retailer mappings was not established. - Mintel: The public GNPD guide instructs users to configure email alerts around their product briefs, brands or claims. [12] - Mintel: Not confirmed. Implementation scope and whether onboarding is included in a particular Reports or GNPD contract were not verified. ### What the forecast covers - Antevon: The forecast is by product, retailer and month. [5] - Antevon: Not in the published offer. A standard service forecast horizon is not established from the public offer. - Mintel: The indexed UK retail report includes market-level beauty retail value forecasts. [14] - Mintel: Not confirmed. Brand-owned SKU-by-retailer operational demand-forecast granularity was not established. - Mintel: The indexed UK online beauty report describes a five-year market growth forecast. [16] - Mintel: GNPD’s indexed Landscapes description includes a two-year product-attribute forecast. [15] ### Retailers and sell-through - Antevon: Not in the published offer. Retailer-by-retailer sell-in versus sell-through input coverage and data-feed availability are not specified. - Antevon: The stated forecast target is what each retailer will sell, with buy decisions following from it. [7] - Antevon: Not in the published offer. retailer EDI support is not evidenced as a documented integration in the public pages read. - Mintel: The indexed UK beauty report covers consumer spending, shopping behaviour and specialist-retailer market shares. [14] - Mintel: Not confirmed. Brand-owned retailer sell-in and SKU-level sell-through feeds were not verified. - Mintel: Not confirmed. A named retailer EDI operational sales, inventory or order connector was not verified. ### Promotions and launches - Antevon: The audit models each promotion separately and gives each forecast number a likely range. [3] - Antevon: The audit prices a retailer promotion against not running it, in pounds. [6] - Antevon: Not in the published offer. The standard method and data requirements for a product with no sales history are not specified in the public offer. - Antevon: Launch events are marked when the audit cleans sales history. [3] - Mintel: The indexed UK beauty report includes advertising and promotional-expenditure analysis. [14] - Mintel: GNPD users can analyse launch trends by company or brand and monitor new product activity. [12] ### Orders to suppliers - Antevon: The audit supplies buy, move, hold and cut recommendations with their money impact. [3] - Antevon: Not in the published offer. Creating, sending and executing purchase orders are not established parts of the public offer. - Antevon: Purchase orders are inputs to the audit. [3] - Antevon: Not in the published offer. The public service description does not assign every PO creation, sending or supplier-follow-up step. [4] - Antevon: Not in the published offer. An audit feature for minimum-order quantities or case-pack optimisation is not established publicly. - Antevon: The audit puts a date and a price in pounds on each buy that follows the retailer forecast. [7] - Mintel: Not confirmed. Operational reorder or replenishment recommendations were not established for the researched Mintel packages. - Mintel: Not confirmed. Operational purchase-order creation, sending or supplier execution was not established. - Mintel: Not confirmed. Who would place or approve the brand’s supplier POs was not established. - Mintel: Not confirmed. MOQ-aware operational buying or production calculations were not established. - Mintel: Not confirmed. Supplier-lead-time-based replenishment planning was not established. ### Cash - Antevon: Production sizing, cash planning and promotion calls are priced from the same forecast. [5] - Antevon: Not in the published offer. An automatic hard-budget constraint or cash-constrained optimiser is not established publicly. - Mintel: Not confirmed. A brand-specific cash-constrained stock or purchase plan was not established. ### Batches and shelf life - Antevon: Not in the published offer. Batch tracking, expiry handling and shelf-life constraints are not established in the public offer. - Mintel: Not confirmed. Operational batch, expiry or shelf-life planning was not established. ### What it connects to - Antevon: Not in the published offer. Shopify support is not evidenced as a documented integration in the public pages read. - Antevon: Not in the published offer. Amazon support is not evidenced as a documented integration in the public pages read. - Antevon: Not in the published offer. 3PL support is not evidenced as a documented integration in the public pages read. - Antevon: Not in the published offer. ERP support is not evidenced as a documented integration in the public pages read. - Antevon: Not in the published offer. CSV file intake support is not evidenced as a documented integration in the public pages read. - Mintel: Not confirmed. A named Shopify operational sales, inventory or order connector was not verified. - Mintel: Not confirmed. A named Amazon operational sales, inventory or order connector was not verified. - Mintel: Not confirmed. A named 3PL operational sales, inventory or order connector was not verified. - Mintel: Not confirmed. A named ERP operational sales, inventory or order connector was not verified. - Mintel: Not confirmed. CSV import/export or a CSV-based operational data feed was not verified. ### What your team still does - Antevon: Not in the published offer. A formal approval matrix for forecast sign-off and cash commitments is not published. - Antevon: The brand signs its retailer promotions after the desk’s profit read. [5] - Antevon: Not in the published offer. Responsibility for ongoing operational exceptions and their response times is not fully specified publicly. - Mintel: Not confirmed. No transfer of forecast, inventory, cash or purchasing approval authority to Mintel was established. - Mintel: Not confirmed. Ongoing operational stock-exception ownership was not established. ### Getting started - Antevon: The audit takes two weeks from when the data lands, not from payment. [3] - Antevon: The audit draft arrives on day 13 and the walkthrough call is on day 14. [3] - Antevon: The audit asks for 12 to 24 months of sales, purchase orders, a stockist list and a promotion calendar. [3] - Antevon: The client supplies a sales export, retailer reports and an hour for questions. [5] - Mintel: The indexed FAQ promises immediate PDF access after a successful card purchase, not an implemented brand forecast. [19] - Mintel: The indexed FAQ says purchase-order buyers receive access after the eCommerce team gathers contact and payment details. [19] ### Support and UK presence - Antevon: Yurii Blazhevych takes the call and runs the forecast. [5] - Antevon: The audit includes a working session through the first decisions on day 14. [5] - Antevon: The monthly desk refreshes the numbers, maintains the ledger and reads retailer promotions before the client signs. [5] - Antevon: Antevon lists a registered office at Manorfield, Church Road, Sevenoaks, Kent TN14 6EA. [2] - Antevon: Not in the published offer. A staffed UK operating office is not established from the public registered-address statement. - Antevon: Antevon Ltd states that it is registered in England and Wales under company number 17404379. [2] - Antevon: Not in the published offer. UK support hours, time-zone coverage and response-time commitments are not specified publicly. - Antevon: Not in the published offer. Named or independently verified UK clients are not established from the allowed public pages. - Mintel: The live public GNPD page lists a helpdesk contact. [12] - Mintel: Mintel’s indexed pricing page describes account support, training and analyst help for subscription and consulting clients. [18] - Mintel: Mintel’s live public GNPD page lists a London office address and UK telephone contact. [12] - Mintel: Companies House lists Mintel Group Ltd as active with a registered office in London. [20] - Mintel: Not confirmed. UK customer-support hours or response commitments were not verified. - Mintel: Not confirmed. No current named UK beauty customer relationship was verified from a non-testimonial public source. ### How it is charged - Antevon: Antevon publishes from-prices for both the audit and the monthly desk; the final fee is scoped on a call. [8] - Antevon: Neither the audit nor the monthly desk is billed by the hour. [10] - Antevon: The audit fee depends on product and retailer count, is quoted on the first call, and is fixed once agreed. [8] - Antevon: Half the audit fee books the slot and half is paid on delivery. [8] - Antevon: Data cleaning is part of the audit work, not a surcharge. [10] - Antevon: The optional monthly desk is scoped to the catalogue and retailer count. [10] - Antevon: Not in the published offer. A separate minimum purchase or initial commitment beyond the published from-prices is unknown. - Antevon: Not in the published offer. Whether a separate setup or onboarding fee applies is unknown. - Antevon: There is no surcharge for cleaning imperfect audit data. [5] - Antevon: Not in the published offer. Trial availability and trial terms are unknown from the public pages checked. - Antevon: The full terms for working together are in each signed engagement letter, not the website terms. [2] - Antevon: The monthly desk is optional after the audit. [10] - Antevon: The audit files keep working without an ongoing software login or subscription. [10] - Antevon: The monthly desk has rolling 30-day notice. [8] - Mintel: Mintel’s indexed subscription and tailored-solutions page directs buyers to request a scoped package and price. [18] - Mintel: Not confirmed. The current public single-report price is unknown because the live store was unreadable. [14] - Mintel: Mintel’s indexed pricing material distinguishes individual report purchases from tailored subscriptions and consulting. [17] - Mintel: Not confirmed. No current minimum spend or minimum seat requirement was verified. - Mintel: Not confirmed. No current setup or integration fee was verified. - Mintel: Not confirmed. No current trial duration or eligibility was verified. - Mintel: The indexed store FAQ describes an annual report subscription. [19] ### Anything else - Antevon: Audit exports and reports are used only to build the client’s files, not shared outside Antevon and deleted on request. [11] - Mintel: Nothing recorded yet. Words used in the table: - SKU: one product in one size or shade - MOQ: the smallest order a supplier accepts - PO: a purchase order, your order to a supplier - Lead time: how long a supplier takes to deliver - Sell-through: what shoppers bought at the retailer - EDI: the data link large retailers use for orders and sales - GMV: total sales through your online store - BOM: the list of parts that go into a product - 3PL: a warehouse company that stores and ships for you - ERP: a business system for stock, orders and accounts ## Published prices Each price is the company’s own list price, as its page shows it, with the date we checked it. We do not estimate a price a company does not publish. ### Mintel - Price not published. Quote on request (checked 21 Oct 2026). - Not confirmed. The current purchase price for the 2026 UK beauty retail report was not verified. [14] ### Antevon - The audit is from £2,500 as a one-off fee; tax is not stated. [8] Checked 21 Oct 2026. - The desk after the audit is from £2,500 per month; tax is not stated. [9] Checked 21 Oct 2026. ## Switching or using both If you need both, use appropriately licensed Mintel research for strategy [12]. Antevon's audit files remain usable without an ongoing software subscription [10]. ## Questions people ask ### Will Mintel tell me what stock to reorder? Mintel's listed UK beauty report forecasts the retail market's value [14]. Its Reports and GNPD descriptions do not say whether Mintel recommends stock reorders. ### What do we need to send for the audit? Send 12 to 24 months of sales and your orders to suppliers [3]. Include your retailer list and promotion calendar [3]. The audit starts when your data arrives, not when you pay [3]. ### What happens to our sales data? We use audit exports and reports only to build your files [11]. We share them with nobody outside Antevon and delete them on request [11]. ### Can Antevon keep the forecast up to date? Yes, the optional monthly desk refreshes each forecast number and maintains the record of decisions [5]. It has rolling 30-day notice [8]. ## Sources and dates Antevon wrote this page. Each fact about Mintel comes from a public page, read on the date shown. Antevon's own column follows the same rule. We read these pages on 21 Oct 2026, unless a line says otherwise. 1. Brand kit · Antevon, https://www.antevon.com/brand 2. Terms · Antevon, https://www.antevon.com/terms 3. The 2-week audit · Antevon, https://www.antevon.com/audit 4. llms.txt (antevon.com), https://www.antevon.com/llms.txt 5. Antevon · Know how much you'll sell, before you make it., https://www.antevon.com/ 6. What a November promotion has to sell to pay back · Antevon, https://www.antevon.com/notes/november-promotion-payback 7. Only 2 left, and the factory needs four weeks · Antevon, https://www.antevon.com/notes/low-stock-alert-supplier-order-date 8. The 2-week audit · Antevon, https://www.antevon.com/audit 9. llms.txt (antevon.com), https://www.antevon.com/llms.txt 10. Antevon · Know how much you'll sell, before you make it., https://www.antevon.com/ 11. Privacy · Antevon, https://www.antevon.com/privacy 12. GNPD - GNPD Info - Global New Products Database, Monitoring New Product Trends and Innovations, https://nxt.gnpd.com/sinatra/gnpd/info/id=m_supplier&_item=gnpd_tools (read 22 Oct 2026) 13. MINTEL GROUP LTD persons with significant control - Find and update company information - GOV.UK, https://find-and-update.company-information.service.gov.uk/company/01475918/persons-with-significant-control (read 22 Oct 2026) 14. UK Beauty Retail Industry Analysis | Mintel Reports, https://store.mintel.com/report/uk-beauty-and-personal-care-retailing-market-report (read 22 Oct 2026) 15. Mintel GNPD | Product Database for CPG Innovation & Insight, https://www.mintel.com/products/gnpd/ (read 22 Oct 2026) 16. UK Online Beauty and Personal Care Retailing Market Report 2026 | Mintel Store, https://store.mintel.com/report/uk-online-beauty-personal-care-retailing-market-report (read 22 Oct 2026) 17. Mintel's Report Pricing for Market Research Reports, https://store.mintel.com/pricing (read 22 Oct 2026) 18. Mintel's Report Pricing for Market Research Reports, https://www.mintel.com/pricing/ (read 22 Oct 2026) 19. Frequently Asked Questions, https://store.mintel.com/faq (read 22 Oct 2026) 20. MINTEL GROUP LTD overview - Find and update company information - GOV.UK, https://find-and-update.company-information.service.gov.uk/company/01475918 (read 22 Oct 2026) Got something wrong? Contact us at corrections@antevon.com. We reply within 5 working days. Mintel is a trade mark of its owner. Antevon is not affiliated with Mintel. Antevon Ltd, registered in England and Wales, company number 17404379. Registered office: Manorfield, Church Road, Sevenoaks, Kent TN14 6EA. hello@antevon.com More comparisons: https://www.antevon.com/compare (markdown: https://www.antevon.com/compare.md)