# Antevon vs Mobile Reality: ongoing forecasting or a two-week audit

Canonical: https://www.antevon.com/compare/mobile-reality

Checked against Mobile Reality’s public pages. Prices, features and company facts checked 21 Oct 2026. Content updated 21 Oct 2026.

## The short answer

Mobile Reality runs a forecasting model with your team [12]. Antevon delivers a fixed-fee, two-week forecasting audit [3]. Pick Mobile Reality for ongoing support for existing planners, or Antevon when nobody owns the forecast full-time [5, 12].

## Who each one fits

Mobile Reality targets mid-sized manufacturers and distributors [12].

Antevon serves independent beauty and skincare brands selling through retailers, or preparing to do so [3, 4].

## When Mobile Reality is the better choice

- If you need to plan a launch without sales history, Mobile Reality agrees a manual approach with your planners [12].
- If you plan 24 months ahead, Mobile Reality's Growth package can forecast that far ahead [12].
- If you need scheduled planner time, Mobile Reality's Growth package includes ten hours per month [12].

## When Antevon is the better choice

- If stock decisions need cash figures attached, Antevon's audit recommends what to buy, move, hold or cut [3].
- If you're weighing a retailer promotion, Antevon's audit compares running it with not running it, in pounds [6].

## How they differ

Your planners check Mobile Reality's forecast [12]. Antevon cleans imperfect data as part of its audit [5].

Mobile Reality offers an online dashboard and connects results to your spreadsheets or business system during setup [12]. Antevon hands over two Excel files for you to keep [5]. Its forecast gives a number for each product at each retailer, month by month [5].

You supply Antevon with a sales export, retailer reports and an hour for questions [5]. Its audit includes a working session on day 14 to go through the first decisions [5].

Mobile Reality is based in Poland [15]. Its Starter plan lists email replies within 24 hours on business days [12]. Antevon serves UK and EU brands [4].

## Side by side

Rows are the questions UK beauty brands ask us. Each line is a fact from the company’s own public pages. Check this comparison: sources and dates below.

### What it is

- Antevon: Antevon describes itself as a managed demand desk for indie beauty and dermocosmetics brands. [4]
- Antevon: The audit is a fixed-fee two-week forecasting project. [3]
- Antevon: The optional monthly desk refreshes the forecast and maintains the decision ledger. [5]
- Antevon: Antevon publicly offers a bookable two-week demand audit. [3]
- Antevon: Antevon Ltd operates the public offer and website. [2]
- Antevon: Not in the published offer. No additional trading aliases were established from the public pages read.
- Antevon: The public trading name is Antevon. [1]
- Mobile Reality: This option combines forecasting software with operated planning support. [12]
- Mobile Reality: Mobile Reality operates the forecasting model with the client and provides ongoing planning support. [12]
- Mobile Reality: The forecasting service makes results available through a hosted dashboard, CSV and a REST API. [12]
- Mobile Reality: Mobile Reality also offers bespoke forecasting development as a separately scoped project. [16]
- Mobile Reality: Mobile Reality currently advertises forecasting packages and a pricing-request route. [12]
- Mobile Reality: The website identifies Warsaw-based Mobile Reality sp. z o.o. as its operator. [13]
- Mobile Reality: Mobile Reality says Marcin and Mateusz (Matt) Sadowski fully own and run the company. [14]
- Mobile Reality: Forecasting-as-a-Service is a service label used by Mobile Reality. [12]
- Mobile Reality: Planning as a Service is also used as a label for the forecasting packages. [12]
- Mobile Reality: Mobile Reality supplies the advertised forecasting service. [12]

### Who it is for

- Antevon: The public audience is roughly £0.5M to £25M in revenue. [4]
- Antevon: Antevon targets indie beauty and dermocosmetics brands. [4]
- Antevon: The audit is for beauty brands selling through retailers or about to do so. [3]
- Antevon: The stated service audience is in the UK and EU. [4]
- Antevon: The audit is positioned for a founder or commercial team without a full-time owner of the forecast. [5]
- Mobile Reality: Mobile Reality targets mid-market manufacturers and distributors for its forecasting service. [12]
- Mobile Reality: The FAQ describes teams under $1 billion revenue or pilots within larger organisations. [12]
- Mobile Reality: Manufacturing and distribution are explicit forecasting audiences. [12]
- Mobile Reality: Mobile Reality calls the model industry-agnostic and gives food, beverage and pharma examples. [12]
- Mobile Reality: The service can use channel- or location-level history, and its tiers also target store chains. [12]
- Mobile Reality: Mobile Reality is based in Poland and says its team overlaps the full working day with UK and EU clients. [15]
- Mobile Reality: The service is designed to work with planners and an existing planning cycle. [12]

### Who builds the forecast

- Antevon: The brand brings its sales export and retailer reports and makes an hour available for questions. [5]
- Antevon: Antevon cleans the imperfect data as part of the work. [5]
- Antevon: Not in the published offer. Responsibility for supplier lead-time, MOQ, safety-stock and connected-system parameter maintenance is not specified publicly.
- Antevon: On the optional desk, Antevon refreshes each forecast number monthly and maintains the ledger. [5]
- Antevon: Not in the published offer. Native system installation, production integration builds and full-stack migration scope are not established for the general audit.
- Antevon: The client can keep using the delivered files without adopting software or maintaining a paid login. [5]
- Antevon: Cleaning imperfect data is included in the audit rather than charged as a surcharge. [5]
- Antevon: The audit leaves the client with two Excel files to keep. [5]
- Mobile Reality: The client supplies history and joins discovery, while Mobile Reality scopes the data audit and source feed. [12]
- Mobile Reality: The retainer covers retraining and planner support rather than leaving model upkeep entirely with the brand. [12]
- Mobile Reality: Not confirmed. The live availability of planner adjustment controls is unresolved because the page also describes them as being added. [12]
- Mobile Reality: Onboarding has a setup fee, and ongoing source-system feeds are quoted per system. [12]
- Mobile Reality: Enterprise says ERP integration is typically bundled rather than unconditionally included. [12]

### What the forecast covers

- Antevon: The forecast is by product, retailer and month. [5]
- Antevon: Not in the published offer. A standard service forecast horizon is not established from the public offer.
- Mobile Reality: Forecasts can use SKU, product-family, channel or location history at monthly or weekly intervals. [12]
- Mobile Reality: The workflow accepts monthly or weekly demand history. [12]
- Mobile Reality: Not confirmed. The Enterprise forecast-horizon limit was not established.
- Mobile Reality: Growth lists forecast horizons of 12 weeks, 12 months or 24 months. [12]
- Mobile Reality: Starter lists a choice of 12-week or 12-month forecast horizon. [12]

### Retailers and sell-through

- Antevon: Not in the published offer. Retailer-by-retailer sell-in versus sell-through input coverage and data-feed availability are not specified.
- Antevon: The stated forecast target is what each retailer will sell, with buy decisions following from it. [7]
- Antevon: Not in the published offer. retailer EDI support is not evidenced as a documented integration in the public pages read.
- Mobile Reality: Not confirmed. The documentation does not establish a separate retailer sell-in versus consumer sell-through planning workflow.
- Mobile Reality: Not confirmed. A named retailer EDI connector and its data scope were not established for the forecasting offer.

### Promotions and launches

- Antevon: The audit models each promotion separately and gives each forecast number a likely range. [3]
- Antevon: The audit prices a retailer promotion against not running it, in pounds. [6]
- Antevon: Not in the published offer. The standard method and data requirements for a product with no sales history are not specified in the public offer.
- Antevon: Launch events are marked when the audit cleans sales history. [3]
- Mobile Reality: Not confirmed. Promotion-input support is unresolved because the package list and FAQ give different current states. [12]
- Mobile Reality: Not confirmed. Growth advertises five custom regressors, but the FAQ leaves their current availability unresolved. [12]
- Mobile Reality: For launches without history, Mobile Reality agrees a manual approach with the client's planners. [12]

### Orders to suppliers

- Antevon: The audit supplies buy, move, hold and cut recommendations with their money impact. [3]
- Antevon: Not in the published offer. Creating, sending and executing purchase orders are not established parts of the public offer.
- Antevon: Purchase orders are inputs to the audit. [3]
- Antevon: Not in the published offer. The public service description does not assign every PO creation, sending or supplier-follow-up step. [4]
- Antevon: Not in the published offer. An audit feature for minimum-order quantities or case-pack optimisation is not established publicly.
- Antevon: The audit puts a date and a price in pounds on each buy that follows the retailer forecast. [7]
- Mobile Reality: Not confirmed. Inventory targets are advertised, but the scope of replenishment recommendations is not established. [12]
- Mobile Reality: Not confirmed. Purchase-order creation, sending and execution are not established from the pages read.
- Mobile Reality: Not confirmed. Responsibility for placing purchase orders and following suppliers is not established.
- Mobile Reality: Not confirmed. Minimum-order-quantity handling is not established from the pages read.
- Mobile Reality: Not confirmed. Supplier lead-time modelling and upkeep are not established from the pages read.

### Cash

- Antevon: Production sizing, cash planning and promotion calls are priced from the same forecast. [5]
- Antevon: Not in the published offer. An automatic hard-budget constraint or cash-constrained optimiser is not established publicly.
- Mobile Reality: Not confirmed. Cash-constrained buy optimisation and budget approval are not established.

### Batches and shelf life

- Antevon: Not in the published offer. Batch tracking, expiry handling and shelf-life constraints are not established in the public offer.
- Mobile Reality: Not confirmed. Batch, expiry and shelf-life planning are not established from the pages read.

### What it connects to

- Antevon: Not in the published offer. Shopify support is not evidenced as a documented integration in the public pages read.
- Antevon: Not in the published offer. Amazon support is not evidenced as a documented integration in the public pages read.
- Antevon: Not in the published offer. 3PL support is not evidenced as a documented integration in the public pages read.
- Antevon: Not in the published offer. ERP support is not evidenced as a documented integration in the public pages read.
- Antevon: Not in the published offer. CSV file intake support is not evidenced as a documented integration in the public pages read.
- Mobile Reality: Not confirmed. A named Shopify connector and its data scope were not established for the forecasting offer.
- Mobile Reality: Not confirmed. A named Amazon connector and its data scope were not established for the forecasting offer.
- Mobile Reality: Not confirmed. A named 3PL connector and its data scope were not established for the forecasting offer.
- Mobile Reality: The forecasting workflow advertises export to ERP through CSV or API. [12]
- Mobile Reality: Enterprise advertises typically bundled ERP integration for SAP, NetSuite, Dynamics and Oracle. [12]
- Mobile Reality: A two-column CSV or multi-series file can supply history for forecasting. [12]
- Mobile Reality: Forecast results are available as CSV as well as through a dashboard and REST API. [12]

### What your team still does

- Antevon: Not in the published offer. A formal approval matrix for forecast sign-off and cash commitments is not published.
- Antevon: The brand signs its retailer promotions after the desk’s profit read. [5]
- Antevon: Not in the published offer. Responsibility for ongoing operational exceptions and their response times is not fully specified publicly.
- Mobile Reality: Client planners validate the forecast; this does not establish delegated cash or purchase approval. [12]
- Mobile Reality: Planners use per-series error and bias in their planning review, while automated alerts remain unresolved. [12]
- Mobile Reality: Not confirmed. Automated exception alerts are not confirmed because current-page sections conflict. [12]

### Getting started

- Antevon: The audit takes two weeks from when the data lands, not from payment. [3]
- Antevon: The audit draft arrives on day 13 and the walkthrough call is on day 14. [3]
- Antevon: The audit asks for 12 to 24 months of sales, purchase orders, a stockist list and a promotion calendar. [3]
- Antevon: The client supplies a sales export, retailer reports and an hour for questions. [5]
- Mobile Reality: Mobile Reality claims a first forecast in about two weeks as part of setup. [12]
- Mobile Reality: The process lists discovery at two to three days, a forecast pilot at three to five days and planning-cycle integration at five to ten days. [12]
- Mobile Reality: Starting data is at least 24 months of demand history at the desired granularity. [12]
- Mobile Reality: The FAQ says processing is in AWS Frankfurt and that an NDA and DPA precede discovery and production data transfer respectively. [12]

### Support and UK presence

- Antevon: Yurii Blazhevych takes the call and runs the forecast. [5]
- Antevon: The audit includes a working session through the first decisions on day 14. [5]
- Antevon: The monthly desk refreshes the numbers, maintains the ledger and reads retailer promotions before the client signs. [5]
- Antevon: Antevon lists a registered office at Manorfield, Church Road, Sevenoaks, Kent TN14 6EA. [2]
- Antevon: Not in the published offer. A staffed UK operating office is not established from the public registered-address statement.
- Antevon: Antevon Ltd states that it is registered in England and Wales under company number 17404379. [2]
- Antevon: Not in the published offer. UK support hours, time-zone coverage and response-time commitments are not specified publicly.
- Antevon: Not in the published offer. Named or independently verified UK clients are not established from the allowed public pages.
- Mobile Reality: Enterprise advertises 30 monthly planner hours, a sub-two-hour SLA and a 24/7 dedicated Slack channel. [12]
- Mobile Reality: Growth lists ten dedicated planner hours per month and a bi-weekly one-hour planning call. [12]
- Mobile Reality: Starter lists email responses within 24 hours on business days, a monthly check-in and quarterly model review. [12]
- Mobile Reality: Not confirmed. The public contact address is in Warsaw; a staffed UK office was not established. [17]
- Mobile Reality: Not confirmed. A UK contracting entity was not established from the pages read. [13]
- Mobile Reality: Not confirmed. Exact staffed UK support hours and timezone were not established for forecasting. [12]
- Mobile Reality: Mobile Reality says it works with UK clients, but this statement is not specific to forecasting. [15]
- Mobile Reality: Not confirmed. A named UK customer of the packaged forecasting service was not established.

### How it is charged

- Antevon: Antevon publishes from-prices for both the audit and the monthly desk; the final fee is scoped on a call. [8]
- Antevon: Neither the audit nor the monthly desk is billed by the hour. [10]
- Antevon: The audit fee depends on product and retailer count, is quoted on the first call, and is fixed once agreed. [8]
- Antevon: Half the audit fee books the slot and half is paid on delivery. [8]
- Antevon: Data cleaning is part of the audit work, not a surcharge. [10]
- Antevon: The optional monthly desk is scoped to the catalogue and retailer count. [10]
- Antevon: Not in the published offer. A separate minimum purchase or initial commitment beyond the published from-prices is unknown.
- Antevon: Not in the published offer. Whether a separate setup or onboarding fee applies is unknown.
- Antevon: There is no surcharge for cleaning imperfect audit data. [5]
- Antevon: Not in the published offer. Trial availability and trial terms are unknown from the public pages checked.
- Antevon: The full terms for working together are in each signed engagement letter, not the website terms. [2]
- Antevon: The monthly desk is optional after the audit. [10]
- Antevon: The audit files keep working without an ongoing software login or subscription. [10]
- Antevon: The monthly desk has rolling 30-day notice. [8]
- Mobile Reality: Forecasting package amounts require a pricing request; no public amount was established. [12]
- Mobile Reality: The forecasting service charges a one-time setup fee and a monthly retainer sized by forecast series. [12]
- Mobile Reality: Not confirmed. The minimum monetary fee or order value for forecasting was not established.
- Mobile Reality: Not published. A non-refundable setup fee is stated, but its amount is not published in the pages read. [12]
- Mobile Reality: Not confirmed. A free trial of the full forecasting service was not established. [12]
- Mobile Reality: Starter has a six-month minimum term, while Growth and Enterprise have twelve-month minimum terms. [12]

### Anything else

- Antevon: Audit exports and reports are used only to build the client’s files, not shared outside Antevon and deleted on request. [11]
- Mobile Reality: Nothing recorded yet.

Words used in the table:

- SKU: one product in one size or shade
- MOQ: the smallest order a supplier accepts
- PO: a purchase order, your order to a supplier
- Lead time: how long a supplier takes to deliver
- Sell-through: what shoppers bought at the retailer
- EDI: the data link large retailers use for orders and sales
- GMV: total sales through your online store
- BOM: the list of parts that go into a product
- 3PL: a warehouse company that stores and ships for you
- ERP: a business system for stock, orders and accounts

## Published prices

Each price is the company’s own list price, as its page shows it, with the date we checked it. We do not estimate a price a company does not publish.

### Mobile Reality

- Price not published. Quote on request (checked 21 Oct 2026).
- Not published. Enterprise is a quote-required package advertising dedicated infrastructure and 30 embedded planner hours per month. [12]
- Not published. Growth is a quote-required package advertising up to about one million series and ten planner hours per month. [12]
- Not published. Starter is a quote-required package with conflicting series limits of about 110,000 and 150,000. [12]

### Antevon

- The audit is from £2,500 as a one-off fee; tax is not stated. [8] Checked 21 Oct 2026.
- The desk after the audit is from £2,500 per month; tax is not stated. [9] Checked 21 Oct 2026.

## Switching or using both

If the work is agreed separately, you could keep Mobile Reality's forecast and use Antevon's monthly desk to review retailer promotions [5, 12].

## Questions people ask

### How much history will I need?

Mobile Reality needs at least 24 months of demand history [12]. Antevon asks for 12 to 24 months of sales, orders to suppliers, a retailer list and a promotion calendar [3].

### Is there a minimum contract term?

Mobile Reality lists six months for Starter and twelve for Growth and Enterprise as minimum terms [12]. Package prices are available on request [12].

### Can I use the audit without a subscription?

Antevon's files keep working without adopting software or paying for a login [5]. Keeping the forecast updated through its monthly desk is optional [5].

### What happens to my sales data?

Mobile Reality says it processes and stores forecasting data in Frankfurt [12]. Antevon uses audit exports only to build your files and shares them with nobody outside Antevon [11]. Antevon deletes them on request [11].

## Sources and dates

Antevon wrote this page. Each fact about Mobile Reality comes from a public page, read on the date shown. Antevon's own column follows the same rule.

We read these pages on 21 Oct 2026.

1. Brand kit · Antevon, https://www.antevon.com/brand
2. Terms · Antevon, https://www.antevon.com/terms
3. The 2-week audit · Antevon, https://www.antevon.com/audit
4. llms.txt (antevon.com), https://www.antevon.com/llms.txt
5. Antevon · Know how much you'll sell, before you make it., https://www.antevon.com/
6. What a November promotion has to sell to pay back · Antevon, https://www.antevon.com/notes/november-promotion-payback
7. Only 2 left, and the factory needs four weeks · Antevon, https://www.antevon.com/notes/low-stock-alert-supplier-order-date
8. The 2-week audit · Antevon, https://www.antevon.com/audit
9. llms.txt (antevon.com), https://www.antevon.com/llms.txt
10. Antevon · Know how much you'll sell, before you make it., https://www.antevon.com/
11. Privacy · Antevon, https://www.antevon.com/privacy
12. Demand Forecasting as a Service - Mobile RealityMobile Reality logoMobile Reality logoMobile Reality logo, https://themobilereality.com/solutions/forecasting/
13. Privacy Policy | Mobile RealityMobile Reality logoMobile Reality logoMobile Reality logoMobile Reality logo, https://themobilereality.com/privacy-policy/
14. Mobile Reality | AI & Software Development Team in PolandMobile Reality logoMobile Reality logo, https://themobilereality.com/team/
15. AI Agents for Business | AI Agent Development | Mobile RealityMobile Reality logoMobile Reality logoDeveloper viewed directly from behindWoman working on a laptop, viewed from the frontMobile Reality logo, https://themobilereality.com/
16. Sales Forecasting SoftwareMobile Reality logoMobile Reality logoMobile Reality logo, https://themobilereality.com/software-development-case-studies/sales-forecasting-software/
17. Contact Us | Mobile RealityMobile Reality logoMobile Reality logoMobile Reality logo, https://themobilereality.com/contact-us/

Got something wrong? Contact us at corrections@antevon.com. We reply within 5 working days.

Mobile Reality is a trade mark of its owner. Antevon is not affiliated with Mobile Reality.

Antevon Ltd, registered in England and Wales, company number 17404379. Registered office: Manorfield, Church Road, Sevenoaks, Kent TN14 6EA. hello@antevon.com

More comparisons: https://www.antevon.com/compare (markdown: https://www.antevon.com/compare.md)
