# Antevon vs NielsenIQ Byzzer: retail data or a two-week forecasting audit Canonical: https://www.antevon.com/compare/nielseniq-byzzer Checked against NielsenIQ Byzzer’s public pages. Prices, features and company facts checked 21 Oct 2026. Content updated 21 Oct 2026. ## The short answer Pick NielsenIQ Byzzer for reports on your brand, competitors and category [12]. Pick Antevon for a forecast built for you, with recommendations on what to buy, move, hold or cut [3]. ## Who each one fits NielsenIQ Byzzer targets emerging consumer brands without publishing a revenue threshold [12]. Antevon's audit fits beauty brands selling through retailers, or preparing to, when nobody owns the forecast full-time [3, 5]. The audit is for brands in the UK and EU [4]. ## When NielsenIQ Byzzer is the better choice - If you need a presentation for a retailer meeting, NielsenIQ Byzzer's Stories tool builds it from your chosen template [12]. - If your team has simulator access for its products and markets, pick NielsenIQ Byzzer to test prices and promotions [17]. ## When Antevon is the better choice - If you're weighing a retailer promotion, Antevon's audit compares running it with not running it, in pounds [6]. - If your sales history needs cleaning, Antevon includes that work in the audit without a surcharge [5]. ## How they differ NielsenIQ Byzzer is software your team uses to run reports [20]. Its Omnisales data combines retailer checkout data with other sources to measure online and in-store sales [19]. Antevon works from your sales export and retailer reports, with an hour for questions [5]. You receive two Excel files to keep [5]. Yurii Blazhevych, who runs Antevon's forecasts, takes your call [5]. The audit includes a working session through the first decisions on day 14 [5]. NielsenIQ Byzzer offers live chat and email support Monday to Friday, 9am to 5pm EST [21]. ## Side by side Rows are the questions UK beauty brands ask us. Each line is a fact from the company’s own public pages. Check this comparison: sources and dates below. ### What it is - Antevon: Antevon describes itself as a managed demand desk for indie beauty and dermocosmetics brands. [4] - Antevon: The audit is a fixed-fee two-week forecasting project. [3] - Antevon: The optional monthly desk refreshes the forecast and maintains the decision ledger. [5] - Antevon: Antevon publicly offers a bookable two-week demand audit. [3] - Antevon: Antevon Ltd operates the public offer and website. [2] - Antevon: Not in the published offer. No additional trading aliases were established from the public pages read. - Antevon: The public trading name is Antevon. [1] - NielsenIQ Byzzer: Byzzer provides retail and consumer intelligence, rather than an evidenced end-to-end stock-planning service. [12] - NielsenIQ Byzzer: Byzzer is a user-operated analytics and reporting platform with guided support. [20] - NielsenIQ Byzzer: NIQ currently offers Byzzer accounts, reports and paid data options. [12] - NielsenIQ Byzzer: NIQ supplies Byzzer. [14] - NielsenIQ Byzzer: NIQ’s website terms identify Nielsen Consumer LLC and its subsidiaries and affiliates as NielsenIQ. [15] - NielsenIQ Byzzer: The product is also presented as Byzzer by NIQ. [13] - NielsenIQ Byzzer: Byzzer is NIQ’s retail-data product for emerging brands. [12] ### Who it is for - Antevon: The public audience is roughly £0.5M to £25M in revenue. [4] - Antevon: Antevon targets indie beauty and dermocosmetics brands. [4] - Antevon: The audit is for beauty brands selling through retailers or about to do so. [3] - Antevon: The stated service audience is in the UK and EU. [4] - Antevon: The audit is positioned for a founder or commercial team without a full-time owner of the forecast. [5] - NielsenIQ Byzzer: Byzzer targets emerging and small CPG businesses without publishing a revenue threshold in the pages read. [12] - NielsenIQ Byzzer: NIQ advertises beauty and other CPG vertical data within the Byzzer product offer. [12] - NielsenIQ Byzzer: NIQ names Whole Foods, Amazon, Target, Sally Beauty, Pet Supplies Plus, online and independent retailers in the Byzzer offer. [13] - NielsenIQ Byzzer: Byzzer’s retailer maps explicitly cover the continental United States; that does not establish the geography of every Byzzer dataset. [16] - NielsenIQ Byzzer: Not confirmed. UK beauty sell-through coverage and UK customer eligibility were not established from the public sources read. - NielsenIQ Byzzer: Byzzer is positioned for teams that need market intelligence without a large analytics team. [12] ### Who builds the forecast - Antevon: The brand brings its sales export and retailer reports and makes an hour available for questions. [5] - Antevon: Antevon cleans the imperfect data as part of the work. [5] - Antevon: Not in the published offer. Responsibility for supplier lead-time, MOQ, safety-stock and connected-system parameter maintenance is not specified publicly. - Antevon: On the optional desk, Antevon refreshes each forecast number monthly and maintains the ledger. [5] - Antevon: Not in the published offer. Native system installation, production integration builds and full-stack migration scope are not established for the general audit. - Antevon: The client can keep using the delivered files without adopting software or maintaining a paid login. [5] - Antevon: Cleaning imperfect data is included in the audit rather than charged as a surcharge. [5] - Antevon: The audit leaves the client with two Excel files to keep. [5] - NielsenIQ Byzzer: The account user selects categories before running reports. [20] - NielsenIQ Byzzer: Users choose categories and configure alerts, while later category changes require NIQ approval and submission to customer service. [20] - NielsenIQ Byzzer: A scheduled report series must be recreated after its maximum 104-week schedule. [28] - NielsenIQ Byzzer: Byzzer advertises a free Power Up session to help users choose reports and navigate the platform. [12] ### What the forecast covers - Antevon: The forecast is by product, retailer and month. [5] - Antevon: Not in the published offer. A standard service forecast horizon is not established from the public offer. - NielsenIQ Byzzer: Not confirmed. A maintained SKU-by-retailer operational demand forecast was not established. - NielsenIQ Byzzer: Byzzer’s Regular Price Simulator estimates unit and sales-volume impacts for a given PPG. [17] - NielsenIQ Byzzer: Not confirmed. A future operational forecast horizon was not established. ### Retailers and sell-through - Antevon: Not in the published offer. Retailer-by-retailer sell-in versus sell-through input coverage and data-feed availability are not specified. - Antevon: The stated forecast target is what each retailer will sell, with buy decisions following from it. [7] - Antevon: Not in the published offer. retailer EDI support is not evidenced as a documented integration in the public pages read. - NielsenIQ Byzzer: Byzzer’s Omnisales data combines retailer POS/ePOS and other sources to measure online and in-store sales. [19] - NielsenIQ Byzzer: Not confirmed. Retailer EDI order, inventory or invoice exchange and write-back were not established. ### Promotions and launches - Antevon: The audit models each promotion separately and gives each forecast number a likely range. [3] - Antevon: The audit prices a retailer promotion against not running it, in pounds. [6] - Antevon: Not in the published offer. The standard method and data requirements for a product with no sales history are not specified in the public offer. - Antevon: Launch events are marked when the audit cleans sales history. [3] - NielsenIQ Byzzer: Byzzer’s Promo Event Simulator models promotion lift and can include profitability inputs. [17] - NielsenIQ Byzzer: Byzzer’s New Product Launch Smart Action report compares new-item performance and gives distribution guidance. [18] ### Orders to suppliers - Antevon: The audit supplies buy, move, hold and cut recommendations with their money impact. [3] - Antevon: Not in the published offer. Creating, sending and executing purchase orders are not established parts of the public offer. - Antevon: Purchase orders are inputs to the audit. [3] - Antevon: Not in the published offer. The public service description does not assign every PO creation, sending or supplier-follow-up step. [4] - Antevon: Not in the published offer. An audit feature for minimum-order quantities or case-pack optimisation is not established publicly. - Antevon: The audit puts a date and a price in pounds on each buy that follows the retailer forecast. [7] - NielsenIQ Byzzer: Not confirmed. Automated replenishment recommendations or execution were not established. - NielsenIQ Byzzer: Not confirmed. Purchase-order creation, sending or management were not established. - NielsenIQ Byzzer: Not confirmed. Who creates, approves or sends the brand’s POs was not established from the Byzzer sources read. - NielsenIQ Byzzer: Not confirmed. Minimum-order-quantity constraints in operational buying plans were not established. - NielsenIQ Byzzer: Not confirmed. Supplier lead-time planning was not established. ### Cash - Antevon: Production sizing, cash planning and promotion calls are priced from the same forecast. [5] - Antevon: Not in the published offer. An automatic hard-budget constraint or cash-constrained optimiser is not established publicly. - NielsenIQ Byzzer: Not confirmed. Cash-budget-constrained purchasing or stock optimisation was not established. ### Batches and shelf life - Antevon: Not in the published offer. Batch tracking, expiry handling and shelf-life constraints are not established in the public offer. - NielsenIQ Byzzer: Not confirmed. Batch, expiry or shelf-life planning was not established. ### What it connects to - Antevon: Not in the published offer. Shopify support is not evidenced as a documented integration in the public pages read. - Antevon: Not in the published offer. Amazon support is not evidenced as a documented integration in the public pages read. - Antevon: Not in the published offer. 3PL support is not evidenced as a documented integration in the public pages read. - Antevon: Not in the published offer. ERP support is not evidenced as a documented integration in the public pages read. - Antevon: Not in the published offer. CSV file intake support is not evidenced as a documented integration in the public pages read. - NielsenIQ Byzzer: Not confirmed. A native Shopify sales, orders or stock connection was not established. - NielsenIQ Byzzer: Not confirmed. A connection to the brand’s Amazon seller orders or stock was not established. - NielsenIQ Byzzer: Not confirmed. A 3PL stock or fulfilment connector was not established. - NielsenIQ Byzzer: Not confirmed. An ERP transaction or inventory connector was not established. - NielsenIQ Byzzer: Byzzer supports downloading templated report data as CSV. [29] ### What your team still does - Antevon: Not in the published offer. A formal approval matrix for forecast sign-off and cash commitments is not published. - Antevon: The brand signs its retailer promotions after the desk’s profit read. [5] - Antevon: Not in the published offer. Responsibility for ongoing operational exceptions and their response times is not fully specified publicly. - NielsenIQ Byzzer: Not confirmed. Operational forecast, cash and purchase approval responsibilities were not established for Byzzer. - NielsenIQ Byzzer: Byzzer sends configured performance alerts to the user; a named provider who resolves operational stock exceptions was not established. [27] ### Getting started - Antevon: The audit takes two weeks from when the data lands, not from payment. [3] - Antevon: The audit draft arrives on day 13 and the walkthrough call is on day 14. [3] - Antevon: The audit asks for 12 to 24 months of sales, purchase orders, a stockist list and a promotion calendar. [3] - Antevon: The client supplies a sales export, retailer reports and an hour for questions. [5] - NielsenIQ Byzzer: Not confirmed. A time to a reviewed, decision-ready SKU-by-retailer forecast was not established. - NielsenIQ Byzzer: A Byzzer account must have at least one category set before reports can run, and category choices lock after 72 hours. [20] - NielsenIQ Byzzer: External consultants or service providers need NIQ review before they can access a client’s Byzzer subscription. [26] ### Support and UK presence - Antevon: Yurii Blazhevych takes the call and runs the forecast. [5] - Antevon: The audit includes a working session through the first decisions on day 14. [5] - Antevon: The monthly desk refreshes the numbers, maintains the ledger and reads retailer promotions before the client signs. [5] - Antevon: Antevon lists a registered office at Manorfield, Church Road, Sevenoaks, Kent TN14 6EA. [2] - Antevon: Not in the published offer. A staffed UK operating office is not established from the public registered-address statement. - Antevon: Antevon Ltd states that it is registered in England and Wales under company number 17404379. [2] - Antevon: Not in the published offer. UK support hours, time-zone coverage and response-time commitments are not specified publicly. - Antevon: Not in the published offer. Named or independently verified UK clients are not established from the allowed public pages. - NielsenIQ Byzzer: Byzzer’s help centre lists platform live chat and email support, with customer service Monday to Friday, 9am to 5pm EST. [21] - NielsenIQ Byzzer: NIQ publicly identifies a London office at 110 Southwark Street; Byzzer-specific UK staffing was not established. [30] - NielsenIQ Byzzer: Not confirmed. A UK legal entity that contracts specifically for Byzzer was not established. - NielsenIQ Byzzer: Byzzer publishes Monday-to-Friday service hours of 9am to 5pm EST, not a separately stated UK-local schedule. [21] - NielsenIQ Byzzer: Not confirmed. A named UK Byzzer customer with verified UK beauty data usage was not established. ### How it is charged - Antevon: Antevon publishes from-prices for both the audit and the monthly desk; the final fee is scoped on a call. [8] - Antevon: Neither the audit nor the monthly desk is billed by the hour. [10] - Antevon: The audit fee depends on product and retailer count, is quoted on the first call, and is fixed once agreed. [8] - Antevon: Half the audit fee books the slot and half is paid on delivery. [8] - Antevon: Data cleaning is part of the audit work, not a surcharge. [10] - Antevon: The optional monthly desk is scoped to the catalogue and retailer count. [10] - Antevon: Not in the published offer. A separate minimum purchase or initial commitment beyond the published from-prices is unknown. - Antevon: Not in the published offer. Whether a separate setup or onboarding fee applies is unknown. - Antevon: There is no surcharge for cleaning imperfect audit data. [5] - Antevon: Not in the published offer. Trial availability and trial terms are unknown from the public pages checked. - Antevon: The full terms for working together are in each signed engagement letter, not the website terms. [2] - Antevon: The monthly desk is optional after the audit. [10] - Antevon: The audit files keep working without an ongoing software login or subscription. [10] - Antevon: The monthly desk has rolling 30-day notice. [8] - NielsenIQ Byzzer: General paid Byzzer pricing is tailored to the buyer; the public member-only anchors do not price a general UK beauty subscription. [22] - NielsenIQ Byzzer: The Startup CPG page provides conditional public price anchors, but not a complete comparable recurring cost. [14] - NielsenIQ Byzzer: Walmart account-level data requires approval and a separately quoted incremental purchase. [25] - NielsenIQ Byzzer: Byzzer advertises tailored pricing with one-time report purchases and monthly subscriptions. [22] - NielsenIQ Byzzer: Data on Demand deducts one report credit per run, but not for failed reports or layout-only changes. [23] - NielsenIQ Byzzer: Price and Promotion Simulators do not use run credits. [17] - NielsenIQ Byzzer: Not confirmed. A generally applicable paid minimum spend was not established. - NielsenIQ Byzzer: Not confirmed. A setup or onboarding fee for a selected paid Byzzer package was not established. - NielsenIQ Byzzer: NIQ offers three free reports with no commitment necessary; a time-limited paid-plan trial duration was not established. [24] - NielsenIQ Byzzer: Not confirmed. Byzzer paid minimum term, renewal and cancellation conditions were not established. ### Anything else - Antevon: Audit exports and reports are used only to build the client’s files, not shared outside Antevon and deleted on request. [11] - NielsenIQ Byzzer: Byzzer advertises weekly alerts using weekly-updated data. [12] - NielsenIQ Byzzer: Byzzer offers more than 40 CPG reports for brand, competitor and category analysis. [12] - NielsenIQ Byzzer: Byzzer’s Stories tool creates presentations from selected templates, objectives and specifications. [12] - NielsenIQ Byzzer: NIQ’s website terms contain a broad restriction on commercial citation that needs owner/legal review before publication. [15] Words used in the table: - SKU: one product in one size or shade - MOQ: the smallest order a supplier accepts - PO: a purchase order, your order to a supplier - Lead time: how long a supplier takes to deliver - Sell-through: what shoppers bought at the retailer - EDI: the data link large retailers use for orders and sales - GMV: total sales through your online store - BOM: the list of parts that go into a product - 3PL: a warehouse company that stores and ships for you - ERP: a business system for stock, orders and accounts ## Published prices Each price is the company’s own list price, as its page shows it, with the date we checked it. We do not estimate a price a company does not publish. ### NielsenIQ Byzzer - NIQ advertises a free Byzzer account with three reports and a weekly alert covering the brand, category and selected competitors. [12] Checked 21 Oct 2026. - The eligible Startup CPG Digging into the Data offer lists a $10K package with five seats, five categories and weekly updates. [14] Checked 21 Oct 2026. - The eligible Startup CPG Ready to Grow offer lists $4950 for 20 report runs, five markets and six categories. [14] Checked 21 Oct 2026. - NIQ’s Startup CPG member page advertises data offerings starting at $1K for eligible first-time purchases. [14] Checked 21 Oct 2026. ### Antevon - The audit is from £2,500 as a one-off fee; tax is not stated. [8] Checked 21 Oct 2026. - The desk after the audit is from £2,500 per month; tax is not stated. [9] Checked 21 Oct 2026. ## Switching or using both Consider pairing NielsenIQ Byzzer category data with Antevon's retailer forecast if coverage and the licence permit use and sharing [7, 26]. NIQ must approve any external account access [26]. ## Questions people ask ### Does NielsenIQ Byzzer cover UK beauty retailers? NielsenIQ Byzzer's public pages do not say whether it covers UK beauty retailers or accepts UK customers. Its retailer maps cover the continental United States, which does not establish coverage for every dataset [16]. ### Can I try NielsenIQ Byzzer without a commitment? Yes, NielsenIQ Byzzer offers three free reports with no commitment [24]. A free Power Up session helps users choose reports and navigate the platform [12]. ### Do I need to keep paying for the audit files? No, Antevon's audit files keep working without an ongoing paid login [5]. An optional monthly desk refreshes the forecast and maintains the record of decisions [5]. ### How is the audit fee set? Antevon quotes the audit fee on the first call, based on product and retailer count [8]. Once agreed, it is fixed [8]. Half books the slot and half is paid on delivery [8]. ## Sources and dates Antevon wrote this page. Each fact about NielsenIQ Byzzer comes from a public page, read on the date shown. Antevon's own column follows the same rule. We read these pages on 21 Oct 2026. 1. Brand kit · Antevon, https://www.antevon.com/brand 2. Terms · Antevon, https://www.antevon.com/terms 3. The 2-week audit · Antevon, https://www.antevon.com/audit 4. llms.txt (antevon.com), https://www.antevon.com/llms.txt 5. Antevon · Know how much you'll sell, before you make it., https://www.antevon.com/ 6. What a November promotion has to sell to pay back · Antevon, https://www.antevon.com/notes/november-promotion-payback 7. Only 2 left, and the factory needs four weeks · Antevon, https://www.antevon.com/notes/low-stock-alert-supplier-order-date 8. The 2-week audit · Antevon, https://www.antevon.com/audit 9. llms.txt (antevon.com), https://www.antevon.com/llms.txt 10. Antevon · Know how much you'll sell, before you make it., https://www.antevon.com/ 11. Privacy · Antevon, https://www.antevon.com/privacy 12. Byzzer: The Full View™ for Emerging Brands | NIQ, https://nielseniq.com/global/en/products/byzzer-the-full-view-for-emerging-brands/ 13. Retail data for emerging brands- NIQ, https://nielseniq.com/global/en/landing-page/byzzer-retail-data-for-emerging-brands/ 14. StartupCPG - NIQ, https://nielseniq.com/global/en/landing-page/startupcpg/ 15. Comprehensive Terms of Use for NielsenIQ Services, https://nielseniq.com/global/en/legal/terms-of-use/ 16. Understanding Retailer Maps: A Comprehensive Overview | Byzzer Help Center, https://learn.byzzer.ai/en/articles/10234639-understanding-retailer-maps-a-comprehensive-overview 17. Price & Promotion Simulators | Byzzer Help Center, https://learn.byzzer.ai/en/articles/8422652-price-promotion-simulators 18. New Product Launch Smart Action - How are your new items performing? | Byzzer Help Center, https://learn.byzzer.ai/en/articles/10683364-new-product-launch-smart-action-how-are-your-new-items-performing 19. Introduction to Omnisales | Byzzer Help Center, https://learn.byzzer.ai/en/articles/6742126-introduction-to-omnisales 20. Getting Started with Byzzer | Byzzer Help Center, https://learn.byzzer.ai/en/articles/6211711-getting-started-with-byzzer 21. Contact Us | Byzzer Help Center, https://learn.byzzer.ai/en/articles/6208983-contact-us 22. Sally Beauty - NIQ, https://nielseniq.com/global/en/landing-page/sally-beauty/ 23. Data on Demand Report Credits | Byzzer Help Center, https://learn.byzzer.ai/en/articles/10358952-data-on-demand-report-credits 24. Byzzer Case Studies - NIQ, https://nielseniq.com/global/en/landing-page/byzzer-case-studies/ 25. How can I get access to Walmart data? | Byzzer Help Center, https://learn.byzzer.ai/en/articles/10375545-how-can-i-get-access-to-walmart-data 26. Third-Party Users | Byzzer Help Center, https://learn.byzzer.ai/en/articles/16866522-third-party-users 27. Setting up and Configuring Alerts | Byzzer Help Center, https://learn.byzzer.ai/en/articles/9407068-setting-up-and-configuring-alerts 28. Scheduled Reports | Byzzer Help Center, https://learn.byzzer.ai/en/articles/16630812-scheduled-reports 29. Downloading Templated Reports in Byzzer | Byzzer Help Center, https://learn.byzzer.ai/en/articles/12933865-downloading-templated-reports-in-byzzer 30. From Scroll to Sale | Tech & Durables Event London | NIQ, https://nielseniq.com/global/en/events/2026/from-scroll-to-sale/ 31. Mom Bomb Byzzer: NielsenIQ Insights, https://nielseniq.com/global/en/landing-page/mom-bomb-byzzer/ Got something wrong? Contact us at corrections@antevon.com. We reply within 5 working days. NielsenIQ Byzzer is a trade mark of its owner. Antevon is not affiliated with NielsenIQ Byzzer. Antevon Ltd, registered in England and Wales, company number 17404379. Registered office: Manorfield, Church Road, Sevenoaks, Kent TN14 6EA. hello@antevon.com More comparisons: https://www.antevon.com/compare (markdown: https://www.antevon.com/compare.md)