# Antevon vs Optiply: purchasing software or a forecast audit

Canonical: https://www.antevon.com/compare/optiply

Checked against Optiply’s public pages. Prices, features and company facts checked 21 Oct 2026. Content updated 21 Oct 2026.

## The short answer

Optiply provides stock forecasting and purchasing software, while Antevon builds your forecast through a fixed-fee, two-week audit [3, 12]. Choose Optiply for daily buying automation across a large catalogue [14]. Choose Antevon when nobody owns the forecast full-time [5].

## Who each one fits

Optiply serves online stores, retailers and wholesalers [16].

Antevon is for independent beauty and skincare brands in the UK and EU [4]. The audit covers brands selling through retailers, or preparing to do so [3].

## When Optiply is the better choice

- If suppliers require minimum orders or buying in multiples, Optiply can apply these rules per product and supplier [26].
- If you hold stock in several warehouses, Optiply can forecast what each location needs [19].

## When Antevon is the better choice

- If a retailer offers a promotion, Antevon's audit compares its money outcome with not running it [6].
- If you want files that keep working without adopting software or paying for a login, choose Antevon [5].

## How they differ

Your team sets Optiply's purchasing rules and chooses how much to automate [18]. Yurii Blazhevych, who runs Antevon's forecasts, also takes your call [5]. The audit includes a working session through your first decisions on day 14 [5]. Antevon cleans imperfect data within the audit fee [5].

Optiply's Cashflow report simulates money tied up in stock and expected order commitments [25]. Antevon's forecast breaks down expected sales by product, retailer and month [5]. The audit supplies buy, move, hold and cut recommendations, each with its money impact [3]. You receive two Excel files to keep [5].

Optiply imports products and sales orders from Shopify, and sends records of stock received back [19]. Optiply BV in the Netherlands supplies the software [12].

## Side by side

Rows are the questions UK beauty brands ask us. Each line is a fact from the company’s own public pages. Check this comparison: sources and dates below.

### What it is

- Antevon: Antevon describes itself as a managed demand desk for indie beauty and dermocosmetics brands. [4]
- Antevon: The audit is a fixed-fee two-week forecasting project. [3]
- Antevon: The optional monthly desk refreshes the forecast and maintains the decision ledger. [5]
- Antevon: Antevon publicly offers a bookable two-week demand audit. [3]
- Antevon: Antevon Ltd operates the public offer and website. [2]
- Antevon: Not in the published offer. No additional trading aliases were established from the public pages read.
- Antevon: The public trading name is Antevon. [1]
- Optiply: Optiply supplies inventory forecasting and purchasing software. [12]
- Optiply: Optiply supplies software with onboarding and support options. [12]
- Optiply: Optiply currently advertises software plans and a free trial. [13]
- Optiply: The public terms identify Optiply BV in the Netherlands as the supplier. [12]
- Optiply: Not confirmed. No alternative current brand name was established.
- Optiply: The product is called Optiply. [12]

### Who it is for

- Antevon: The public audience is roughly £0.5M to £25M in revenue. [4]
- Antevon: Antevon targets indie beauty and dermocosmetics brands. [4]
- Antevon: The audit is for beauty brands selling through retailers or about to do so. [3]
- Antevon: The stated service audience is in the UK and EU. [4]
- Antevon: The audit is positioned for a founder or commercial team without a full-time owner of the forecast. [5]
- Optiply: Optiply says its customers have €500K to €500M in annual sales. [14]
- Optiply: The core offer targets large assortments buying daily. [14]
- Optiply: Optiply Lite includes up to 1,000 SKUs and 1,000 monthly sales orders. [13]
- Optiply: Optiply has a Health & Beauty offer aimed at drugstores replenishing daily from multiple suppliers. [15]
- Optiply: The advertised channels include e-commerce, retail and wholesale. [16]
- Optiply: A vendor customer story describes Ledstores selling in the UK through Ledpanelwholesale. [17]
- Optiply: The team sets purchasing rules and chooses how much to automate. [18]

### Who builds the forecast

- Antevon: The brand brings its sales export and retailer reports and makes an hour available for questions. [5]
- Antevon: Antevon cleans the imperfect data as part of the work. [5]
- Antevon: Not in the published offer. Responsibility for supplier lead-time, MOQ, safety-stock and connected-system parameter maintenance is not specified publicly.
- Antevon: On the optional desk, Antevon refreshes each forecast number monthly and maintains the ledger. [5]
- Antevon: Not in the published offer. Native system installation, production integration builds and full-stack migration scope are not established for the general audit.
- Antevon: The client can keep using the delivered files without adopting software or maintaining a paid login. [5]
- Antevon: Cleaning imperfect data is included in the audit rather than charged as a surcharge. [5]
- Antevon: The audit leaves the client with two Excel files to keep. [5]
- Optiply: The brand connects or prepares source data; Optiply advertises automated checks and cleaning. [31]
- Optiply: The brand verifies planning parameters and which source system owns each field. [32]
- Optiply: Not confirmed. Included implementation scope and any onboarding fee were not established. [13]

### What the forecast covers

- Antevon: The forecast is by product, retailer and month. [5]
- Antevon: Not in the published offer. A standard service forecast horizon is not established from the public offer.
- Optiply: Optiply documents product-level forecasts and advertises forecasts for each warehouse. [19]
- Optiply: A 30-day demand metric is documented, while other horizons depend on product and supply-cycle settings. [20]

### Retailers and sell-through

- Antevon: Not in the published offer. Retailer-by-retailer sell-in versus sell-through input coverage and data-feed availability are not specified.
- Antevon: The stated forecast target is what each retailer will sell, with buy decisions following from it. [7]
- Antevon: Not in the published offer. retailer EDI support is not evidenced as a documented integration in the public pages read.
- Optiply: A wholesale-demand setting is documented, but this does not establish named-retailer sell-through planning. [28]
- Optiply: Not confirmed. Named UK retailer sell-through feeds and sell-in/sell-through reconciliation were not established.
- Optiply: Supplier PO EDI is documented as a separately arranged and tested purchasing connection. [33]
- Optiply: Not confirmed. Named UK retailer inbound EDI and sell-through feeds were not established.

### Promotions and launches

- Antevon: The audit models each promotion separately and gives each forecast number a likely range. [3]
- Antevon: The audit prices a retailer promotion against not running it, in pounds. [6]
- Antevon: Not in the published offer. The standard method and data requirements for a product with no sales history are not specified in the public offer.
- Antevon: Launch events are marked when the audit cleans sales history. [3]
- Optiply: Promotion inputs can adjust demand used for forecasts and purchasing advice, subject to plan and permissions. [23]
- Optiply: New-product advice is provisional and should be reviewed against the launch plan and market knowledge. [24]

### Orders to suppliers

- Antevon: The audit supplies buy, move, hold and cut recommendations with their money impact. [3]
- Antevon: Not in the published offer. Creating, sending and executing purchase orders are not established parts of the public offer.
- Antevon: Purchase orders are inputs to the audit. [3]
- Antevon: Not in the published offer. The public service description does not assign every PO creation, sending or supplier-follow-up step. [4]
- Antevon: Not in the published offer. An audit feature for minimum-order quantities or case-pack optimisation is not established publicly.
- Antevon: The audit puts a date and a price in pounds on each buy that follows the retailer forecast. [7]
- Optiply: Purchase advice combines expected demand, stock position and configured ordering constraints. [21]
- Optiply: Optiply supports reviewing, drafting and placing POs, with supplier transmission treated separately. [22]
- Optiply: Customers can review and place POs, while automated placement depends on configured workflows. [22]
- Optiply: MOQ and lot size are separate constraints on each product-supplier relationship. [26]
- Optiply: Supplier lead times feed purchasing, with product-supplier lead-time overrides. [27]

### Cash

- Antevon: Production sizing, cash planning and promotion calls are priced from the same forecast. [5]
- Antevon: Not in the published offer. An automatic hard-budget constraint or cash-constrained optimiser is not established publicly.
- Optiply: The Cashflow report simulates cash tied up in inventory and expected order commitments. [25]
- Optiply: Not confirmed. An automatically enforced purchasing cash-budget constraint was not established.

### Batches and shelf life

- Antevon: Not in the published offer. Batch tracking, expiry handling and shelf-life constraints are not established in the public offer.
- Optiply: Not confirmed. Expiry-aware or batch-level replenishment was not established.

### What it connects to

- Antevon: Not in the published offer. Shopify support is not evidenced as a documented integration in the public pages read.
- Antevon: Not in the published offer. Amazon support is not evidenced as a documented integration in the public pages read.
- Antevon: Not in the published offer. 3PL support is not evidenced as a documented integration in the public pages read.
- Antevon: Not in the published offer. ERP support is not evidenced as a documented integration in the public pages read.
- Antevon: Not in the published offer. CSV file intake support is not evidenced as a documented integration in the public pages read.
- Optiply: Shopify imports product and sales-order data and can receive goods receipts. [19]
- Optiply: Amazon Seller imports sales orders; full mode also imports products and stock. [18]
- Optiply: Picqer Fulfilment has documented support-assisted connection setup and API-key data scopes. [34]
- Optiply: ShipBob is listed as a fulfilment integration without verified field mappings or writeback scope. [35]
- Optiply: Exact Online has data imports and purchase-order synchronisation back to the ERP. [36]
- Optiply: CSV imports cover suppliers, supplier-product relationships and updates to existing products. [31]

### What your team still does

- Antevon: Not in the published offer. A formal approval matrix for forecast sign-off and cash commitments is not published.
- Antevon: The brand signs its retailer promotions after the desk’s profit read. [5]
- Antevon: Not in the published offer. Responsibility for ongoing operational exceptions and their response times is not fully specified publicly.
- Optiply: The team verifies inputs behind unexplained recommendations and can seek support. [21]

### Getting started

- Antevon: The audit takes two weeks from when the data lands, not from payment. [3]
- Antevon: The audit draft arrives on day 13 and the walkthrough call is on day 14. [3]
- Antevon: The audit asks for 12 to 24 months of sales, purchase orders, a stockist list and a promotion calendar. [3]
- Antevon: The client supplies a sales export, retailer reports and an hour for questions. [5]
- Optiply: Not confirmed. A fixed time to a reviewed, decision-ready forecast was not established.
- Optiply: The Lite page places initial purchasing recommendations in days 4–7 of its example onboarding timeline. [29]
- Optiply: Setup needs source data plus supplier timing and purchasing constraints. [14]

### Support and UK presence

- Antevon: Yurii Blazhevych takes the call and runs the forecast. [5]
- Antevon: The audit includes a working session through the first decisions on day 14. [5]
- Antevon: The monthly desk refreshes the numbers, maintains the ledger and reads retailer promotions before the client signs. [5]
- Antevon: Antevon lists a registered office at Manorfield, Church Road, Sevenoaks, Kent TN14 6EA. [2]
- Antevon: Not in the published offer. A staffed UK operating office is not established from the public registered-address statement.
- Antevon: Antevon Ltd states that it is registered in England and Wales under company number 17404379. [2]
- Antevon: Not in the published offer. UK support hours, time-zone coverage and response-time commitments are not specified publicly.
- Antevon: Not in the published offer. Named or independently verified UK clients are not established from the allowed public pages.
- Optiply: Optiply Lite advertises tailored support during the free trial. [29]
- Optiply: Not confirmed. A staffed UK office was not established.
- Optiply: Not confirmed. A UK contracting entity linked to this offer was not established.
- Optiply: Not confirmed. UK support hours and response-time commitments were not established.
- Optiply: Optiply publishes a customer example serving the UK market, not proof of a UK-headquartered customer. [17]

### How it is charged

- Antevon: Antevon publishes from-prices for both the audit and the monthly desk; the final fee is scoped on a call. [8]
- Antevon: Neither the audit nor the monthly desk is billed by the hour. [10]
- Antevon: The audit fee depends on product and retailer count, is quoted on the first call, and is fixed once agreed. [8]
- Antevon: Half the audit fee books the slot and half is paid on delivery. [8]
- Antevon: Data cleaning is part of the audit work, not a surcharge. [10]
- Antevon: The optional monthly desk is scoped to the catalogue and retailer count. [10]
- Antevon: Not in the published offer. A separate minimum purchase or initial commitment beyond the published from-prices is unknown.
- Antevon: Not in the published offer. Whether a separate setup or onboarding fee applies is unknown.
- Antevon: There is no surcharge for cleaning imperfect audit data. [5]
- Antevon: Not in the published offer. Trial availability and trial terms are unknown from the public pages checked.
- Antevon: The full terms for working together are in each signed engagement letter, not the website terms. [2]
- Antevon: The monthly desk is optional after the audit. [10]
- Antevon: The audit files keep working without an ongoing software login or subscription. [10]
- Antevon: The monthly desk has rolling 30-day notice. [8]
- Optiply: Lite and Starter have scoped public price anchors, not a complete quote for every business. [13]
- Optiply: Enterprise pricing requires a quote in the visible pricing card. [13]
- Optiply: Professional pricing requires a quote in the visible pricing card. [13]
- Optiply: Optiply says the package is calculated from purchasing rules and SKUs, with a tailored proposal. [13]
- Optiply: The general terms default to euro quotations excluding VAT unless stated otherwise. [12]
- Optiply: Not confirmed. A contractual minimum purchase or universally applicable minimum fee was not established.
- Optiply: Not confirmed. A standard onboarding or custom-connection fee amount was not established.
- Optiply: Optiply Lite offers a free 14-day trial with no credit card required. [29]
- Optiply: Marketing offers annual or monthly subscriptions, while the default terms renew for twelve months unless otherwise agreed. [12]

### Anything else

- Antevon: Audit exports and reports are used only to build the client’s files, not shared outside Antevon and deleted on request. [11]
- Optiply: Nothing recorded yet.

Words used in the table:

- SKU: one product in one size or shade
- MOQ: the smallest order a supplier accepts
- PO: a purchase order, your order to a supplier
- Lead time: how long a supplier takes to deliver
- Sell-through: what shoppers bought at the retailer
- EDI: the data link large retailers use for orders and sales
- GMV: total sales through your online store
- BOM: the list of parts that go into a product
- 3PL: a warehouse company that stores and ships for you
- ERP: a business system for stock, orders and accounts

## Published prices

Each price is the company’s own list price, as its page shows it, with the date we checked it. We do not estimate a price a company does not publish.

### Optiply

- Enterprise directs the buyer to obtain a quote. [13] Checked 21 Oct 2026.
- The dedicated Optiply Lite page lists €79 per month. [30] Checked 21 Oct 2026.
- Professional directs the buyer to obtain a quote. [13] Checked 21 Oct 2026.
- Starter is advertised from €610 per month on the monthly tab. [13] Checked 21 Oct 2026.
- Starter is advertised from €490 per month on the yearly tab. [13] Checked 21 Oct 2026.

### Antevon

- The audit is from £2,500 as a one-off fee; tax is not stated. [8] Checked 21 Oct 2026.
- The desk after the audit is from £2,500 per month; tax is not stated. [9] Checked 21 Oct 2026.

## Switching or using both

Optiply setup needs sales, stock and supplier data, delivery times, minimum order values and buying schedules [14]. For Antevon's audit, bring sales exports, retailer reports and an hour for questions [5]. Its clock starts when your data arrives, not when you pay [3].

## Questions people ask

### Can I place orders to suppliers in Optiply?

You can draft, review and place orders in Optiply [22]. Sending those orders to suppliers is a separate step [22].

### Can Antevon keep my forecast up to date?

Yes, the optional monthly desk refreshes every forecast number [5]. It also maintains your record of decisions [5].

### Can I try Optiply before subscribing?

Optiply Lite offers a free 14-day trial with no credit card required [29]. Lite includes tailored support during that trial [29].

### What if a product has no sales history?

Optiply treats its first forecast and buying advice for a new product as provisional [24]. Use your launch plan and market knowledge while sales history builds [24].

## Sources and dates

Antevon wrote this page. Each fact about Optiply comes from a public page, read on the date shown. Antevon's own column follows the same rule.

We read these pages on 21 Oct 2026.

1. Brand kit · Antevon, https://www.antevon.com/brand
2. Terms · Antevon, https://www.antevon.com/terms
3. The 2-week audit · Antevon, https://www.antevon.com/audit
4. llms.txt (antevon.com), https://www.antevon.com/llms.txt
5. Antevon · Know how much you'll sell, before you make it., https://www.antevon.com/
6. What a November promotion has to sell to pay back · Antevon, https://www.antevon.com/notes/november-promotion-payback
7. Only 2 left, and the factory needs four weeks · Antevon, https://www.antevon.com/notes/low-stock-alert-supplier-order-date
8. The 2-week audit · Antevon, https://www.antevon.com/audit
9. llms.txt (antevon.com), https://www.antevon.com/llms.txt
10. Antevon · Know how much you'll sell, before you make it., https://www.antevon.com/
11. Privacy · Antevon, https://www.antevon.com/privacy
12. Algemene Voorwaarden, https://www.optiply.com/en/general-terms-and-conditions
13. Pricing | Optiply Inventory Optimization Software, https://www.optiply.com/en/pricing
14. How does Optiply work? | From business case to reality, https://www.optiply.com/en/how-it-works
15. Inventory optimisation software for health & beauty | Optiply, https://www.optiply.com/en/industries/health-beauty
16. Optiply: Inventory optimization software for e-commerce businesses, https://www.optiply.com/en
17. Ledstores improved inventory management/cash flow | Optiply customer stories, https://www.optiply.com/en/customers/ledstores
18. Amazon Seller Integration for Replenishment | Optiply, https://www.optiply.com/en/integrations/amazon-seller
19. Shopify Inventory Management Integration | Optiply, https://www.optiply.com/en/integrations/shopify
20. demand-per-month-or-30-day-forecast.json (help.optiply.com), https://help.optiply.com/help-data/articles/demand-per-month-or-30-day-forecast.json
21. what-optiply-does-and-how-it-helps-you.json (help.optiply.com), https://help.optiply.com/help-data/articles/what-optiply-does-and-how-it-helps-you.json
22. step-5-placing-a-purchase-order.json (help.optiply.com), https://help.optiply.com/help-data/articles/step-5-placing-a-purchase-order.json
23. use-promotions-to-adjust-purchase-advice.json (help.optiply.com), https://help.optiply.com/help-data/articles/use-promotions-to-adjust-purchase-advice.json
24. how-to-deal-with-new-products.json (help.optiply.com), https://help.optiply.com/help-data/articles/how-to-deal-with-new-products.json
25. analytics-cashflow-report.json (help.optiply.com), https://help.optiply.com/help-data/articles/analytics-cashflow-report.json
26. minimum-order-quantity-moq.json (help.optiply.com), https://help.optiply.com/help-data/articles/minimum-order-quantity-moq.json
27. supplier-lead-time-and-product-lead-time.json (help.optiply.com), https://help.optiply.com/help-data/articles/supplier-lead-time-and-product-lead-time.json
28. settings-algorithm-section.json (help.optiply.com), https://help.optiply.com/help-data/articles/settings-algorithm-section.json
29. Optiply Lite, https://www.optiply.com/en/lite
30. Optiply Lite, https://www.optiply.com/en/lite
31. From Excel to Automated Replenishment | Optiply, https://www.optiply.com/en/integrations/excel-cvs
32. step-3-the-supplier-setup-page.json (help.optiply.com), https://help.optiply.com/help-data/articles/step-3-the-supplier-setup-page.json
33. edi-purchasing.json (help.optiply.com), https://help.optiply.com/help-data/articles/edi-purchasing.json
34. picqer-fulfilment-admin-and-scoped-api-keys.json (help.optiply.com), https://help.optiply.com/help-data/articles/picqer-fulfilment-admin-and-scoped-api-keys.json
35. Integrations and API-capabilities of Optiply, https://www.optiply.com/en/integrations
36. Exact Online Integration for Automated Purchasing | Optiply, https://www.optiply.com/en/integrations/exact-online

Got something wrong? Contact us at corrections@antevon.com. We reply within 5 working days.

Optiply is a trade mark of its owner. Antevon is not affiliated with Optiply.

Antevon Ltd, registered in England and Wales, company number 17404379. Registered office: Manorfield, Church Road, Sevenoaks, Kent TN14 6EA. hello@antevon.com

More comparisons: https://www.antevon.com/compare (markdown: https://www.antevon.com/compare.md)