# Antevon vs Paul Trudgian: supply-chain consultancy or a two-week forecast audit

Canonical: https://www.antevon.com/compare/paul-trudgian

Checked against Paul Trudgian’s public pages. Prices, features and company facts checked 21 Oct 2026. Content updated 21 Oct 2026.

## The short answer

Paul Trudgian, trading as PTL Co, offers supply-chain, logistics and warehousing consultancy [12]. Antevon offers a fixed-fee, two-week forecasting audit for beauty brands selling through retailers [3]. Choose Paul Trudgian for a planning-process redesign, or Antevon if nobody owns your forecast full-time [5, 18].

## Who each one fits

Consider Paul Trudgian if your sales, finance, production and supply-chain teams can contribute to the forecast [17].

Antevon fits UK and EU brands that need a forecast by product, retailer and month [4, 5].

## When Paul Trudgian is the better choice

- If stock planning involves choosing a warehouse company, Paul Trudgian can manage the bids and support implementation [24].
- If cash limits stock purchases, Paul Trudgian can account for those limits when setting product stock targets [20].
- If you need rules for when to reorder, Paul Trudgian models the stock level that should trigger an order [20].

## When Antevon is the better choice

- If a retailer proposes a promotion, Antevon's audit compares its money impact with not running it [6].
- If your sales data needs cleaning, Antevon includes that work in the audit without a surcharge [5].

## How they differ

Paul Trudgian describes building a forecasting tool for your team to use independently [17]. Antevon delivers two Excel files for you to keep [5].

For forecasting tools that need business-system integration, Paul Trudgian can support system selection and process implementation [17]. Antevon works from your sales export and retailer reports, with an hour for questions [5].

Yurii Blazhevych, who runs Antevon's forecasts, takes your call [5]. The audit includes a working session through the first decisions on day 14 [5].

Paul Trudgian says it supports organisations in the UK, Europe and US [13].

## Side by side

Rows are the questions UK beauty brands ask us. Each line is a fact from the company’s own public pages. Check this comparison: sources and dates below.

### What it is

- Antevon: Antevon describes itself as a managed demand desk for indie beauty and dermocosmetics brands. [4]
- Antevon: The audit is a fixed-fee two-week forecasting project. [3]
- Antevon: The optional monthly desk refreshes the forecast and maintains the decision ledger. [5]
- Antevon: Antevon publicly offers a bookable two-week demand audit. [3]
- Antevon: Antevon Ltd operates the public offer and website. [2]
- Antevon: Not in the published offer. No additional trading aliases were established from the public pages read.
- Antevon: The public trading name is Antevon. [1]
- Paul Trudgian: PTL Co is a supply-chain, logistics and warehousing consultancy. [12]
- Paul Trudgian: PTL Co offers consultancy from initial assessment through implementation and delivery. [12]
- Paul Trudgian: It also offers temporary interim supply-chain and logistics leadership. [21]
- Paul Trudgian: PTL Co currently advertises supply-chain consultancy services and its legal entity is listed as active. [13]
- Paul Trudgian: The legal operator is Paul Trudgian Limited, company 09283118. [14]
- Paul Trudgian: Companies House lists Mr Paul Roger Trudgian as an active person with significant control. [15]
- Paul Trudgian: Companies House lists Mrs Tamsin Sarah Trudgian as an active person with significant control. [15]
- Paul Trudgian: PTL Co, Paul Trudgian Ltd and Paul Trudgian Limited identify the same consultancy. [13]
- Paul Trudgian: Paul Trudgian Ltd now trades as PTL Co. [12]

### Who it is for

- Antevon: The public audience is roughly £0.5M to £25M in revenue. [4]
- Antevon: Antevon targets indie beauty and dermocosmetics brands. [4]
- Antevon: The audit is for beauty brands selling through retailers or about to do so. [3]
- Antevon: The stated service audience is in the UK and EU. [4]
- Antevon: The audit is positioned for a founder or commercial team without a full-time owner of the forecast. [5]
- Paul Trudgian: The team describes work with SMEs, multinationals and government organisations; a numeric revenue band is not established. [16]
- Paul Trudgian: The team describes cross-sector experience including retail and food. [16]
- Paul Trudgian: A published warehouse-outsourcing example covers D2C and major-retailer wholesale accounts. [13]
- Paul Trudgian: PTL Co says it supports organisations in the UK, Europe and US. [13]
- Paul Trudgian: PTL Co is a plausible fit for a business that can supply cross-functional input while building or improving planning. [17]

### Who builds the forecast

- Antevon: The brand brings its sales export and retailer reports and makes an hour available for questions. [5]
- Antevon: Antevon cleans the imperfect data as part of the work. [5]
- Antevon: Not in the published offer. Responsibility for supplier lead-time, MOQ, safety-stock and connected-system parameter maintenance is not specified publicly.
- Antevon: On the optional desk, Antevon refreshes each forecast number monthly and maintains the ledger. [5]
- Antevon: Not in the published offer. Native system installation, production integration builds and full-stack migration scope are not established for the general audit.
- Antevon: The client can keep using the delivered files without adopting software or maintaining a paid login. [5]
- Antevon: Cleaning imperfect data is included in the audit rather than charged as a surcharge. [5]
- Antevon: The audit leaves the client with two Excel files to keep. [5]
- Paul Trudgian: Consultants build and cleanse the data profile; client system extracts remain part of the process. [20]
- Paul Trudgian: Not confirmed. Ongoing ownership of replenishment parameters after consultancy handover is not established.
- Paul Trudgian: Implementation support is offered, but inclusion in a standard consultancy fee is not established. [18]

### What the forecast covers

- Antevon: The forecast is by product, retailer and month. [5]
- Antevon: Not in the published offer. A standard service forecast horizon is not established from the public offer.
- Paul Trudgian: Its described S&OP approach uses aggregate product-family demand planning. [18]
- Paul Trudgian: A published industrial-manufacturer example describes SKU-level planning. [19]
- Paul Trudgian: Its S&OP methodology describes a horizon usually of at least 18 rolling months. [18]
- Paul Trudgian: A published industrial-manufacturer example describes a 12-month SKU-level planning horizon. [19]

### Retailers and sell-through

- Antevon: Not in the published offer. Retailer-by-retailer sell-in versus sell-through input coverage and data-feed availability are not specified.
- Antevon: The stated forecast target is what each retailer will sell, with buy decisions following from it. [7]
- Antevon: Not in the published offer. retailer EDI support is not evidenced as a documented integration in the public pages read.
- Paul Trudgian: Not confirmed. A defined retailer sell-in versus consumer sell-through forecasting workflow is not established.
- Paul Trudgian: Not confirmed. A documented retailer/EDI data connector, transfer method and read/write scope are not established.

### Promotions and launches

- Antevon: The audit models each promotion separately and gives each forecast number a likely range. [3]
- Antevon: The audit prices a retailer promotion against not running it, in pounds. [6]
- Antevon: Not in the published offer. The standard method and data requirements for a product with no sales history are not specified in the public offer.
- Antevon: Launch events are marked when the audit cleans sales history. [3]
- Paul Trudgian: Its forecasting process can incorporate marketing promotions. [17]
- Paul Trudgian: Its S&OP approach reviews new-product introductions and updates demand for new-product impacts. [18]

### Orders to suppliers

- Antevon: The audit supplies buy, move, hold and cut recommendations with their money impact. [3]
- Antevon: Not in the published offer. Creating, sending and executing purchase orders are not established parts of the public offer.
- Antevon: Purchase orders are inputs to the audit. [3]
- Antevon: Not in the published offer. The public service description does not assign every PO creation, sending or supplier-follow-up step. [4]
- Antevon: Not in the published offer. An audit feature for minimum-order quantities or case-pack optimisation is not established publicly.
- Antevon: The audit puts a date and a price in pounds on each buy that follows the retailer forecast. [7]
- Paul Trudgian: PTL Co models cycle stock, safety stock and reorder points for replenishment policy. [20]
- Paul Trudgian: Not confirmed. Purchase-order creation, sending and ongoing execution are not established for the planning consultancy package.
- Paul Trudgian: Not confirmed. Responsibility for creating or sending purchase orders is not established.
- Paul Trudgian: Its inventory analysis can consider minimum order quantities. [20]
- Paul Trudgian: Its inventory modelling uses planned and actual lead times and supply variations. [20]

### Cash

- Antevon: Production sizing, cash planning and promotion calls are priced from the same forecast. [5]
- Antevon: Not in the published offer. An automatic hard-budget constraint or cash-constrained optimiser is not established publicly.
- Paul Trudgian: Inventory targets can account for working-capital restrictions. [20]

### Batches and shelf life

- Antevon: Not in the published offer. Batch tracking, expiry handling and shelf-life constraints are not established in the public offer.
- Paul Trudgian: Not confirmed. Batch-level expiry, FEFO and shelf-life planning are not established.

### What it connects to

- Antevon: Not in the published offer. Shopify support is not evidenced as a documented integration in the public pages read.
- Antevon: Not in the published offer. Amazon support is not evidenced as a documented integration in the public pages read.
- Antevon: Not in the published offer. 3PL support is not evidenced as a documented integration in the public pages read.
- Antevon: Not in the published offer. ERP support is not evidenced as a documented integration in the public pages read.
- Antevon: Not in the published offer. CSV file intake support is not evidenced as a documented integration in the public pages read.
- Paul Trudgian: Not confirmed. A documented Shopify data connector, transfer method and read/write scope are not established.
- Paul Trudgian: Not confirmed. A documented Amazon data connector, transfer method and read/write scope are not established.
- Paul Trudgian: Not confirmed. A documented 3PL data connector, transfer method and read/write scope are not established.
- Paul Trudgian: Not confirmed. A documented ERP/MRP data connector, transfer method and read/write scope are not established.
- Paul Trudgian: Not confirmed. A documented CSV data connector, transfer method and read/write scope are not established.

### What your team still does

- Antevon: Not in the published offer. A formal approval matrix for forecast sign-off and cash commitments is not published.
- Antevon: The brand signs its retailer promotions after the desk’s profit read. [5]
- Antevon: Not in the published offer. Responsibility for ongoing operational exceptions and their response times is not fully specified publicly.
- Paul Trudgian: In the described S&OP process, the company executive team reviews plans and authorises additional costs. [18]
- Paul Trudgian: Not confirmed. An ongoing forecast-exception owner and escalation cadence are not established.

### Getting started

- Antevon: The audit takes two weeks from when the data lands, not from payment. [3]
- Antevon: The audit draft arrives on day 13 and the walkthrough call is on day 14. [3]
- Antevon: The audit asks for 12 to 24 months of sales, purchase orders, a stockist list and a promotion calendar. [3]
- Antevon: The client supplies a sales export, retailer reports and an hour for questions. [5]
- Paul Trudgian: Not confirmed. No comparable elapsed time to a first reviewed forecast is established.
- Paul Trudgian: Demand forecasting calls for input from sales, supply chain, finance and production. [17]
- Paul Trudgian: Inventory modelling calls for at least a 12-month transaction and forecast-data profile. [20]

### Support and UK presence

- Antevon: Yurii Blazhevych takes the call and runs the forecast. [5]
- Antevon: The audit includes a working session through the first decisions on day 14. [5]
- Antevon: The monthly desk refreshes the numbers, maintains the ledger and reads retailer promotions before the client signs. [5]
- Antevon: Antevon lists a registered office at Manorfield, Church Road, Sevenoaks, Kent TN14 6EA. [2]
- Antevon: Not in the published offer. A staffed UK operating office is not established from the public registered-address statement.
- Antevon: Antevon Ltd states that it is registered in England and Wales under company number 17404379. [2]
- Antevon: Not in the published offer. UK support hours, time-zone coverage and response-time commitments are not specified publicly.
- Antevon: Not in the published offer. Named or independently verified UK clients are not established from the allowed public pages.
- Paul Trudgian: Consultants can support system selection and process implementation where ERP/MRP integration is required. [17]
- Paul Trudgian: Its described forecasting approach includes a tool enabling the client to continue independently. [17]
- Paul Trudgian: Through an interim manager, PTL Co says it can remain engaged and accountable for agreed objectives. [21]
- Paul Trudgian: The contact page identifies a Birmingham office at Arion Business Centre. [22]
- Paul Trudgian: Companies House lists Paul Trudgian Limited, 09283118, as an active UK private limited company. [23]
- Paul Trudgian: Not confirmed. UK support hours, response times and service-level commitments are not established.
- Paul Trudgian: PTL Co states that it supports organisations across the UK and internationally. [13]

### How it is charged

- Antevon: Antevon publishes from-prices for both the audit and the monthly desk; the final fee is scoped on a call. [8]
- Antevon: Neither the audit nor the monthly desk is billed by the hour. [10]
- Antevon: The audit fee depends on product and retailer count, is quoted on the first call, and is fixed once agreed. [8]
- Antevon: Half the audit fee books the slot and half is paid on delivery. [8]
- Antevon: Data cleaning is part of the audit work, not a surcharge. [10]
- Antevon: The optional monthly desk is scoped to the catalogue and retailer count. [10]
- Antevon: Not in the published offer. A separate minimum purchase or initial commitment beyond the published from-prices is unknown.
- Antevon: Not in the published offer. Whether a separate setup or onboarding fee applies is unknown.
- Antevon: There is no surcharge for cleaning imperfect audit data. [5]
- Antevon: Not in the published offer. Trial availability and trial terms are unknown from the public pages checked.
- Antevon: The full terms for working together are in each signed engagement letter, not the website terms. [2]
- Antevon: The monthly desk is optional after the audit. [10]
- Antevon: The audit files keep working without an ongoing software login or subscription. [10]
- Antevon: The monthly desk has rolling 30-day notice. [8]
- Paul Trudgian: Not confirmed. The current public price status of the core consultancy is unresolved; no price amount was established.
- Paul Trudgian: An interim placement needs a client-specific day rate in the candidate profile rather than a verified public amount. [21]
- Paul Trudgian: Not confirmed. The core consultancy charging basis is not established as a current commercial term.
- Paul Trudgian: For interim placements, the candidate profile includes the day rate the client should expect to pay. [21]
- Paul Trudgian: Not confirmed. Minimum consultancy spend or commitment is not established.
- Paul Trudgian: Not confirmed. A separate setup or onboarding fee is not established.
- Paul Trudgian: Not confirmed. A trial entitlement is not established.
- Paul Trudgian: Not confirmed. Consultancy term, renewal, cancellation and payment conditions are not established.
- Paul Trudgian: The interim service describes placements usually lasting three to six months. [21]

### Anything else

- Antevon: Audit exports and reports are used only to build the client’s files, not shared outside Antevon and deleted on request. [11]
- Paul Trudgian: Nothing recorded yet.

Words used in the table:

- SKU: one product in one size or shade
- MOQ: the smallest order a supplier accepts
- PO: a purchase order, your order to a supplier
- Lead time: how long a supplier takes to deliver
- Sell-through: what shoppers bought at the retailer
- EDI: the data link large retailers use for orders and sales
- GMV: total sales through your online store
- BOM: the list of parts that go into a product
- 3PL: a warehouse company that stores and ships for you
- ERP: a business system for stock, orders and accounts

## Published prices

Each price is the company’s own list price, as its page shows it, with the date we checked it. We do not estimate a price a company does not publish.

### Paul Trudgian

- Price not published. Quote on request (checked 21 Oct 2026).
- Not confirmed. No current public plan amount, currency, period or tax basis was established for the core consultancy.

### Antevon

- The audit is from £2,500 as a one-off fee; tax is not stated. [8] Checked 21 Oct 2026.
- The desk after the audit is from £2,500 per month; tax is not stated. [9] Checked 21 Oct 2026.

## Switching or using both

If you use both, scope Paul Trudgian's logistics project separately [12]. Antevon's optional monthly service refreshes forecasts and maintains a record of decisions [5]. Agree who approves decisions and how work passes between providers [12].

## Questions people ask

### When does Antevon's audit start?

The audit starts when your data arrives, not when you pay [3]. Antevon asks for 12 to 24 months of sales, orders to suppliers, your retailer list and promotion calendar [3].

### Can Paul Trudgian account for supplier minimum orders?

Yes, Paul Trudgian can consider minimum orders when analysing stock [20]. Its stock modelling also uses expected and actual delivery times, including supply variations [20].

### How is Antevon's audit fee set?

Antevon sets the audit fee by your product range and retailer count, then quotes it on the first call [8]. You pay half to book and half on delivery [8].

## Sources and dates

Antevon wrote this page. Each fact about Paul Trudgian comes from a public page, read on the date shown. Antevon's own column follows the same rule.

We read these pages on 21 Oct 2026.

1. Brand kit · Antevon, https://www.antevon.com/brand
2. Terms · Antevon, https://www.antevon.com/terms
3. The 2-week audit · Antevon, https://www.antevon.com/audit
4. llms.txt (antevon.com), https://www.antevon.com/llms.txt
5. Antevon · Know how much you'll sell, before you make it., https://www.antevon.com/
6. What a November promotion has to sell to pay back · Antevon, https://www.antevon.com/notes/november-promotion-payback
7. Only 2 left, and the factory needs four weeks · Antevon, https://www.antevon.com/notes/low-stock-alert-supplier-order-date
8. The 2-week audit · Antevon, https://www.antevon.com/audit
9. llms.txt (antevon.com), https://www.antevon.com/llms.txt
10. Antevon · Know how much you'll sell, before you make it., https://www.antevon.com/
11. Privacy · Antevon, https://www.antevon.com/privacy
12. About | Supply Chain & Logistics Consultants | PTL Co, https://www.paultrudgian.co.uk/about-paul-trudgian-supply-chain-logistics-consultants/
13. PTL Co | Supply Chain and Logistics Consultants, https://www.paultrudgian.co.uk/
14. Terms and Conditions - PTL Co, https://www.paultrudgian.co.uk/terms-and-conditions/
15. PAUL TRUDGIAN LIMITED persons with significant control - Find and update company information - GOV.UK, https://find-and-update.company-information.service.gov.uk/company/09283118/persons-with-significant-control
16. Our Consulting Team | PTL Co, https://www.paultrudgian.co.uk/about-paul-trudgian-supply-chain-logistics-consultants/consulting-team/
17. Demand Forecasting | Supply Chain Consultants | PTL Co, https://www.paultrudgian.co.uk/supply-chain-consultancy/demand-forecasting/
18. Sales & Operations Planning | PTL Co, https://www.paultrudgian.co.uk/supply-chain-consultancy/sales-and-operations-planning/
19. Supply Chain Management Services | PTL Co, https://www.paultrudgian.co.uk/supply-chain-consultancy/
20. Inventory Optimisation | Supply Chain Consultants | PTL Co, https://www.paultrudgian.co.uk/supply-chain-consultancy/inventory-optimisation/
21. Interim Management Consultancy | PTL Co, https://www.paultrudgian.co.uk/management/interim/
22. Contact Us | Supply Chain & Logistics Consultant | PTL Co, https://www.paultrudgian.co.uk/contact/
23. PAUL TRUDGIAN LIMITED overview - Find and update company information - GOV.UK, https://find-and-update.company-information.service.gov.uk/company/09283118
24. Logistics Tender Management | Consultants | PTL Co, https://www.paultrudgian.co.uk/logistics-consultancy/tender-management/

Got something wrong? Contact us at corrections@antevon.com. We reply within 5 working days.

Paul Trudgian is a trade mark of its owner. Antevon is not affiliated with Paul Trudgian.

Antevon Ltd, registered in England and Wales, company number 17404379. Registered office: Manorfield, Church Road, Sevenoaks, Kent TN14 6EA. hello@antevon.com

More comparisons: https://www.antevon.com/compare (markdown: https://www.antevon.com/compare.md)
