# Antevon vs SKUtrak: retailer data software or a two-week forecast audit Canonical: https://www.antevon.com/compare/skutrak Checked against SKUtrak’s public pages. Prices, features and company facts checked 21 Oct 2026. Content updated 21 Oct 2026. ## The short answer Pick SKUtrak for software to help your team plan stock [15, 18]. Pick Antevon for a fixed-fee, two-week project that builds your forecast [3]. ## Who each one fits SKUtrak targets suppliers of everyday consumer products, particularly grocery [15]. It covers brands selling through physical and online retailers [16]. Antevon serves indie beauty and skincare brands in the UK and EU [4]. Its audit fits brands selling through retailers or preparing to do so [3]. ## When SKUtrak is the better choice - Pick SKUtrak for automated feeds when your UK grocery team has retailer access and people to act on them [15]. - Pick SKUtrak Growth when you want to compare promotion scenarios and check daily performance in software [19]. You need connected retailer feeds and matched products, plus costs and prices to assess profit [25]. ## When Antevon is the better choice - Pick Antevon if no one owns your forecast full-time, whether you are a founder or a commercial team [5]. - Pick Antevon to compare a retailer promotion with not running it, using figures in pounds [6]. ## How they differ SKUtrak recommends reviewing promotion forecasts, comparing them with internal forecasts and adjusting assumptions [27]. Yurii Blazhevych, who runs Antevon's forecasts, also takes your call [5]. SKUtrak combines what shoppers bought at retailers with supplier orders and deliveries where retailer data allows [20]. Antevon's audit recommends what to buy, move, hold or cut, with the money impact attached [3]. You receive two Excel files to keep [5]. SKUtrak's Tesco connection reads sales, stock and depot data daily [30]. Antevon asks for a sales export, retailer reports and an hour for questions [5]. SKUtrak's standard support hours are 9am to 6pm UK time on business days, excluding English public holidays [22]. The Antevon audit includes a working session on day 14 to go through your first decisions [5]. ## Side by side Rows are the questions UK beauty brands ask us. Each line is a fact from the company’s own public pages. Check this comparison: sources and dates below. ### What it is - Antevon: Antevon describes itself as a managed demand desk for indie beauty and dermocosmetics brands. [4] - Antevon: The audit is a fixed-fee two-week forecasting project. [3] - Antevon: The optional monthly desk refreshes the forecast and maintains the decision ledger. [5] - Antevon: Antevon publicly offers a bookable two-week demand audit. [3] - Antevon: Antevon Ltd operates the public offer and website. [2] - Antevon: Not in the published offer. No additional trading aliases were established from the public pages read. - Antevon: The public trading name is Antevon. [1] - SKUtrak: SKUtrak is a retailer demand-intelligence platform with forecasting and promotion-planning capabilities. [15] - SKUtrak: SKUtrak supplies hosted demand-intelligence software and automated retailer-data services. [15] - SKUtrak: SKUtrak remains an active offer following the Crisp acquisition. [14] - SKUtrak: SKUtrak is operated by Atheon Analytics, which is now part of Crisp. [14] - SKUtrak: SKUtrak also uses the labels SKUtrak Demand Intelligence Platform and Crisp SKUtrak. [13] - SKUtrak: SKUtrak is the product name. [12] ### Who it is for - Antevon: The public audience is roughly £0.5M to £25M in revenue. [4] - Antevon: Antevon targets indie beauty and dermocosmetics brands. [4] - Antevon: The audit is for beauty brands selling through retailers or about to do so. [3] - Antevon: The stated service audience is in the UK and EU. [4] - Antevon: The audit is positioned for a founder or commercial team without a full-time owner of the forecast. [5] - SKUtrak: SKUtrak describes users ranging from small startups to large consumer-product brands; it publishes no revenue eligibility threshold in these sources. [16] - SKUtrak: SKUtrak targets CPG/FMCG suppliers, particularly grocery. [15] - SKUtrak: SKUtrak is built for brands selling through retailers, including ecommerce retailers. [16] - SKUtrak: SKUtrak has a clear UK-grocery focus and also documents selected US connectors. [14] - SKUtrak: SKUtrak fits a team that will interpret dashboards, maintain its inputs and act on exceptions. [12] ### Who builds the forecast - Antevon: The brand brings its sales export and retailer reports and makes an hour available for questions. [5] - Antevon: Antevon cleans the imperfect data as part of the work. [5] - Antevon: Not in the published offer. Responsibility for supplier lead-time, MOQ, safety-stock and connected-system parameter maintenance is not specified publicly. - Antevon: On the optional desk, Antevon refreshes each forecast number monthly and maintains the ledger. [5] - Antevon: Not in the published offer. Native system installation, production integration builds and full-stack migration scope are not established for the general audit. - Antevon: The client can keep using the delivered files without adopting software or maintaining a paid login. [5] - Antevon: Cleaning imperfect data is included in the audit rather than charged as a surcharge. [5] - Antevon: The audit leaves the client with two Excel files to keep. [5] - SKUtrak: Data preparation is shared: SKUtrak automates collection, while the brand supplies access, product mappings and promotion context. [25] - SKUtrak: The brand must keep retailer access details current and maintain product and promotion inputs. [28] - SKUtrak: The published monthly service-fee description includes system setup and user onboarding. [21] ### What the forecast covers - Antevon: The forecast is by product, retailer and month. [5] - Antevon: Not in the published offer. A standard service forecast horizon is not established from the public offer. - SKUtrak: TruDemand supports predictions at retailer-estate and store-group level. [17] - SKUtrak: TruDemand estimates daily baseline demand for a product. [17] - SKUtrak: TruDemand advertises baseline forecasts up to 18 months ahead, assuming no changes in base price or distribution. [17] ### Retailers and sell-through - Antevon: Not in the published offer. Retailer-by-retailer sell-in versus sell-through input coverage and data-feed availability are not specified. - Antevon: The stated forecast target is what each retailer will sell, with buy decisions following from it. [7] - Antevon: Not in the published offer. retailer EDI support is not evidenced as a documented integration in the public pages read. - SKUtrak: SKUtrak combines retailer sell-through with supplier-order and fulfilment measures where the retailer supplies them. [20] - SKUtrak: SKUtrak operates retailer data connections; the documented Tesco feed includes daily sales, stock and depot information. [30] - SKUtrak: Not confirmed. Transactional retailer EDI or order/invoice/ASN write-back was not established. ### Promotions and launches - Antevon: The audit models each promotion separately and gives each forecast number a likely range. [3] - Antevon: The audit prices a retailer promotion against not running it, in pounds. [6] - Antevon: Not in the published offer. The standard method and data requirements for a product with no sales history are not specified in the public offer. - Antevon: Launch events are marked when the audit cleans sales history. [3] - SKUtrak: SKUtrak Promote supports promotional scenarios, daily monitoring and post-promotion ROI analysis. [19] - SKUtrak: SKUtrak helps monitor new-product uptake and compare forecasts with market response. [18] ### Orders to suppliers - Antevon: The audit supplies buy, move, hold and cut recommendations with their money impact. [3] - Antevon: Not in the published offer. Creating, sending and executing purchase orders are not established parts of the public offer. - Antevon: Purchase orders are inputs to the audit. [3] - Antevon: Not in the published offer. The public service description does not assign every PO creation, sending or supplier-follow-up step. [4] - Antevon: Not in the published offer. An audit feature for minimum-order quantities or case-pack optimisation is not established publicly. - Antevon: The audit puts a date and a price in pounds on each buy that follows the retailer forecast. [7] - SKUtrak: SKUtrak provides stock and demand insights to support replenishment interventions. [18] - SKUtrak: Not confirmed. Purchase-order creation, sending and write-back were not verified. - SKUtrak: Not confirmed. A SKUtrak operator placing POs or following up suppliers was not established. - SKUtrak: Not confirmed. Minimum-order-quantity-aware buying rules were not verified. - SKUtrak: Not confirmed. Supplier lead-time-aware reorder calculations were not verified. ### Cash - Antevon: Production sizing, cash planning and promotion calls are priced from the same forecast. [5] - Antevon: Not in the published offer. An automatic hard-budget constraint or cash-constrained optimiser is not established publicly. - SKUtrak: Not confirmed. Cash-constrained purchase optimisation was not verified. ### Batches and shelf life - Antevon: Not in the published offer. Batch tracking, expiry handling and shelf-life constraints are not established in the public offer. - SKUtrak: Not confirmed. Batch, lot, expiry and shelf-life constraints were not verified. ### What it connects to - Antevon: Not in the published offer. Shopify support is not evidenced as a documented integration in the public pages read. - Antevon: Not in the published offer. Amazon support is not evidenced as a documented integration in the public pages read. - Antevon: Not in the published offer. 3PL support is not evidenced as a documented integration in the public pages read. - Antevon: Not in the published offer. ERP support is not evidenced as a documented integration in the public pages read. - Antevon: Not in the published offer. CSV file intake support is not evidenced as a documented integration in the public pages read. - SKUtrak: Not confirmed. A native Shopify connection was not evidenced in the sources read. - SKUtrak: The UK Amazon connector requires a current Seed, Core or Growth plan. [29] - SKUtrak: SKUtrak collects Vendor Central sales, availability and supplier-order data daily, with source-dependent reporting delays. [20] - SKUtrak: Not confirmed. A named 3PL connector and its read/write objects were not established. - SKUtrak: Not confirmed. A named native ERP integration was not established; documented data exports can feed other systems. - SKUtrak: SKUtrak supports product-data CSV uploads and retailer-data downloads; Seed and higher list data exports. [24] ### What your team still does - Antevon: Not in the published offer. A formal approval matrix for forecast sign-off and cash commitments is not published. - Antevon: The brand signs its retailer promotions after the desk’s profit read. [5] - Antevon: Not in the published offer. Responsibility for ongoing operational exceptions and their response times is not fully specified publicly. - SKUtrak: Promotions need a customer user with Manager permissions to review and commit them to the plan. [26] - SKUtrak: Not confirmed. Responsibility for final demand-forecast, cash and purchase approval was not established beyond the documented promotion workflow. - SKUtrak: The customer is advised to review promotional forecasts, compare them with internal forecasts and adjust assumptions. [27] ### Getting started - Antevon: The audit takes two weeks from when the data lands, not from payment. [3] - Antevon: The audit draft arrives on day 13 and the walkthrough call is on day 14. [3] - Antevon: The audit asks for 12 to 24 months of sales, purchase orders, a stockist list and a promotion calendar. [3] - Antevon: The client supplies a sales export, retailer reports and an hour for questions. [5] - SKUtrak: Not confirmed. A total time to a reviewed, decision-ready forecast was not established. - SKUtrak: After products are uploaded and mapped, the guide says they usually appear after the next data update, normally the following day. [24] - SKUtrak: Promote setup needs active retailer data and mapped products; historical promotions help forecasting and optional cost/pricing data enables ROI analysis. [25] ### Support and UK presence - Antevon: Yurii Blazhevych takes the call and runs the forecast. [5] - Antevon: The audit includes a working session through the first decisions on day 14. [5] - Antevon: The monthly desk refreshes the numbers, maintains the ledger and reads retailer promotions before the client signs. [5] - Antevon: Antevon lists a registered office at Manorfield, Church Road, Sevenoaks, Kent TN14 6EA. [2] - Antevon: Not in the published offer. A staffed UK operating office is not established from the public registered-address statement. - Antevon: Antevon Ltd states that it is registered in England and Wales under company number 17404379. [2] - Antevon: Not in the published offer. UK support hours, time-zone coverage and response-time commitments are not specified publicly. - Antevon: Not in the published offer. Named or independently verified UK clients are not established from the allowed public pages. - SKUtrak: Standard support is included; enhanced support can be purchased separately and higher plans list a dedicated customer success manager. [22] - SKUtrak: SKUtrak publishes a Milton Keynes contact-office address. [13] - SKUtrak: Companies House lists Atheon Analytics Limited, company 05448507, as active with a London registered office. [31] - SKUtrak: Standard support terms specify 9am to 6pm UK time on business days. [22] - SKUtrak: SKUtrak publishes customer cases and UK-grocery supplier examples. [16] ### How it is charged - Antevon: Antevon publishes from-prices for both the audit and the monthly desk; the final fee is scoped on a call. [8] - Antevon: Neither the audit nor the monthly desk is billed by the hour. [10] - Antevon: The audit fee depends on product and retailer count, is quoted on the first call, and is fixed once agreed. [8] - Antevon: Half the audit fee books the slot and half is paid on delivery. [8] - Antevon: Data cleaning is part of the audit work, not a surcharge. [10] - Antevon: The optional monthly desk is scoped to the catalogue and retailer count. [10] - Antevon: Not in the published offer. A separate minimum purchase or initial commitment beyond the published from-prices is unknown. - Antevon: Not in the published offer. Whether a separate setup or onboarding fee applies is unknown. - Antevon: There is no surcharge for cleaning imperfect audit data. [5] - Antevon: Not in the published offer. Trial availability and trial terms are unknown from the public pages checked. - Antevon: The full terms for working together are in each signed engagement letter, not the website terms. [2] - Antevon: The monthly desk is optional after the audit. [10] - Antevon: The audit files keep working without an ongoing software login or subscription. [10] - Antevon: The monthly desk has rolling 30-day notice. [8] - SKUtrak: SKUtrak publishes broad monthly fee guidance, not a fixed price for a defined buyer scenario. [21] - SKUtrak: An exact Seed, Core or Growth price needs an enquiry for the selected sources, items and functionality. [23] - SKUtrak: The separate Free summary plan is explicitly no-charge. [23] - SKUtrak: The monthly fee depends on retailer data sources, items per retailer and functionality, not a published per-seat charge. [21] - SKUtrak: Standard terms specify sterling fees excluding VAT, normally invoiced quarterly in advance and payable within 30 days. [22] - SKUtrak: Not confirmed. No exact minimum paid subscription or minimum item/retailer commitment was established. - SKUtrak: The published monthly service-fee scope includes standard system configuration and setup. [21] - SKUtrak: The home page advertises a three-month trial linked to SKUtrak Promote; price, eligibility and cancellation details were not established. [12] - SKUtrak: Standard paid terms have a six-month default initial term and notice period, continuing until terminated; an order form may vary them. [22] ### Anything else - Antevon: Audit exports and reports are used only to build the client’s files, not shared outside Antevon and deleted on request. [11] - SKUtrak: Nothing recorded yet. Words used in the table: - SKU: one product in one size or shade - MOQ: the smallest order a supplier accepts - PO: a purchase order, your order to a supplier - Lead time: how long a supplier takes to deliver - Sell-through: what shoppers bought at the retailer - EDI: the data link large retailers use for orders and sales - GMV: total sales through your online store - BOM: the list of parts that go into a product - 3PL: a warehouse company that stores and ships for you - ERP: a business system for stock, orders and accounts ## Published prices Each price is the company’s own list price, as its page shows it, with the date we checked it. We do not estimate a price a company does not publish. ### SKUtrak - Core adds TruDemand, the full analytics suite, outbound connectors and a dedicated customer success manager; no fixed amount is shown. [23] Checked 21 Oct 2026. - The Free plan provides a 28-day summary dashboard, daily collection and email metrics with unlimited users. [23] Checked 21 Oct 2026. - Growth adds an app suite including SKUtrak Promote to Core; no fixed amount is shown. [23] Checked 21 Oct 2026. - Seed adds product-data management, performance reports, data exports and three years of data; no fixed amount is shown in the plan brochure. [23] Checked 21 Oct 2026. ### Antevon - The audit is from £2,500 as a one-off fee; tax is not stated. [8] Checked 21 Oct 2026. - The desk after the audit is from £2,500 per month; tax is not stated. [9] Checked 21 Oct 2026. ## Switching or using both Antevon's optional monthly service could maintain your forecast using permitted SKUtrak exports, alongside SKUtrak's monitoring [5, 32]. This needs an export-enabled plan, retailer data-sharing rights and supplier terms allowing adviser access [32]. This is not a verified integration [32]. ## Questions people ask ### Does SKUtrak offer a free plan? SKUtrak's Free plan includes a 28-day summary dashboard, daily data collection, email metrics and unlimited users [23]. It does not include the full forecasting or promotion package [23]. ### Will I need a paid login after the Antevon audit? The audit does not require you to adopt software or maintain a paid login [5]. You can keep using the files without further work with Antevon [5]. ### When does Antevon's audit start? The audit clock starts when your data arrives, not when you pay [3]. Send 12 to 24 months of sales, orders to suppliers, your retailer list and promotion calendar [3]. ### How is the Antevon audit fee set? Antevon sets the audit fee by your product range and retailer count, and quotes it on the first call [8]. You pay half to book and half on delivery [8]. ## Sources and dates Antevon wrote this page. Each fact about SKUtrak comes from a public page, read on the date shown. Antevon's own column follows the same rule. We read these pages on 21 Oct 2026. 1. Brand kit · Antevon, https://www.antevon.com/brand 2. Terms · Antevon, https://www.antevon.com/terms 3. The 2-week audit · Antevon, https://www.antevon.com/audit 4. llms.txt (antevon.com), https://www.antevon.com/llms.txt 5. Antevon · Know how much you'll sell, before you make it., https://www.antevon.com/ 6. What a November promotion has to sell to pay back · Antevon, https://www.antevon.com/notes/november-promotion-payback 7. Only 2 left, and the factory needs four weeks · Antevon, https://www.antevon.com/notes/low-stock-alert-supplier-order-date 8. The 2-week audit · Antevon, https://www.antevon.com/audit 9. llms.txt (antevon.com), https://www.antevon.com/llms.txt 10. Antevon · Know how much you'll sell, before you make it., https://www.antevon.com/ 11. Privacy · Antevon, https://www.antevon.com/privacy 12. Home - SKUtrak, https://skutrak.com/ 13. Contact us - SKUtrak, https://skutrak.com/contact-us/ 14. Crisp acquires Atheon Analytics, enhancing UK grocery with advanced demand intelligence - SKUtrak, https://skutrak.com/journal/crisp-acquires-atheon-analytics-enhancing-uk-grocery-with-advanced-demand-intelligence/ 15. Demand Intelligence Platform - SKUtrak, https://skutrak.com/demand-intelligence-platform/ 16. FAQs - SKUtrak, https://skutrak.com/faqs/ 17. How to use TruDemand, https://help.skutrak.com/knowledge/trudemand 18. Supply chain teams - SKUtrak, https://skutrak.com/supply-chain-teams/ 19. SKUtrak Promote - SKUtrak, https://skutrak.com/demand-intelligence-platform/skutrak-promote/ 20. Retailer Data Overview, https://help.skutrak.com/knowledge/retailer-data-overview-amazon 21. How much does SKUtrak cost? - SKUtrak, https://skutrak.com/faq/pricing-how-much-does-skutrak-cost/ 22. SKUtrak terms and conditions -, https://skutrak.com/terms-and-conditions/ 23. SKUtrak Plans, https://help.skutrak.com/hubfs/2025%20Pricing%20plan/SKUtrak%20Pricing%20Plans%202025.pdf 24. Set up your Product Data, https://help.skutrak.com/knowledge/getting-started-with-product-data-management 25. SKUtrak Promote - Getting Started (Self-Serve Onboarding Guide), https://help.skutrak.com/knowledge/skutrak-promote-getting-started-self-serve-onboarding-guide 26. Managing promotion statuses with SKUtrak Promote, https://help.skutrak.com/knowledge/managing-promotion-statuses-with-skutrak-promote 27. SKUtrak Promote – Post-onboarding success, https://help.skutrak.com/knowledge/skutrak-promote-post-onboarding-success 28. Introduction to SKUtrak Connect, https://help.skutrak.com/knowledge/about-data-sources 29. Connect Amazon to SKUtrak, https://help.skutrak.com/knowledge/how-to-connect-amazon-to-crisp-skutrak 30. Retailer Data Overview, https://help.skutrak.com/knowledge/retailer-data-overview-tesco 31. ATHEON ANALYTICS LIMITED overview - Find and update company information - GOV.UK, https://find-and-update.company-information.service.gov.uk/company/05448507 32. SKUtrak Insight - SKUtrak, https://skutrak.com/demand-intelligence-platform/skutrak-insight/ Got something wrong? Contact us at corrections@antevon.com. We reply within 5 working days. SKUtrak is a trade mark of its owner. Antevon is not affiliated with SKUtrak. Antevon Ltd, registered in England and Wales, company number 17404379. Registered office: Manorfield, Church Road, Sevenoaks, Kent TN14 6EA. hello@antevon.com More comparisons: https://www.antevon.com/compare (markdown: https://www.antevon.com/compare.md)