# Antevon vs WrightCFO: financial leadership or a two-week forecast audit Canonical: https://www.antevon.com/compare/wrightcfo Checked against WrightCFO’s public pages. Prices, features and company facts checked 21 Oct 2026. Content updated 21 Oct 2026. ## The short answer WrightCFO builds cashflow forecasts and scenario models, while Antevon forecasts what each retailer will sell [7, 16]. Pick WrightCFO for financial leadership or Antevon for a fixed-fee, two-week forecasting project [3, 16]. ## Who each one fits WrightCFO targets UK businesses with £1M to £10M in revenue whose finance team needs senior advice [16]. Antevon is for indie beauty and skincare brands in the UK and EU [4]. The audit fits teams without a full-time forecast owner [5]. ## When WrightCFO is the better choice - If you are raising funding, consider WrightCFO for financial models and support preparing for investor checks [16]. - If you need help closing the month's accounts, consider WrightCFO's Controller service for account checks and financial controls [19]. ## When Antevon is the better choice - If you need stock decisions, Antevon's audit recommends what to buy, move, hold or cut, with the money impact [3]. - If you need to decide on a retailer promotion, Antevon's audit compares the money outcome with not running it [6]. ## How they differ WrightCFO can design and implement finance systems within an agreed engagement [16]. WrightCFO's pages do not say whether its planning work connects through a retailer data link (EDI). Antevon's forecast gives a number for each product, retailer and month [5]. You supply a sales export, retailer reports and an hour for questions [5]. The audit includes cleaning imperfect data, without a surcharge [5]. WrightCFO is based in London with clients across the UK and beyond [16]. It combines remote advice with in-person meetings [16]. Yurii Blazhevych, who runs Antevon's forecasts, takes your call [5]. ## Side by side Rows are the questions UK beauty brands ask us. Each line is a fact from the company’s own public pages. Check this comparison: sources and dates below. ### What it is - Antevon: Antevon describes itself as a managed demand desk for indie beauty and dermocosmetics brands. [4] - Antevon: The audit is a fixed-fee two-week forecasting project. [3] - Antevon: The optional monthly desk refreshes the forecast and maintains the decision ledger. [5] - Antevon: Antevon publicly offers a bookable two-week demand audit. [3] - Antevon: Antevon Ltd operates the public offer and website. [2] - Antevon: Not in the published offer. No additional trading aliases were established from the public pages read. - Antevon: The public trading name is Antevon. [1] - WrightCFO: WrightCFO is a fractional CFO practice offering financial advisory and project work. [16] - WrightCFO: WrightCFO delivers scoped fractional CFO services through B2B service contracts rather than an employment relationship. [16] - WrightCFO: WrightCFO also offers defined project engagements with a specified endpoint and deliverables. [16] - WrightCFO: WrightCFO offers retained advisory and hybrid engagements to an agreed scope. [16] - WrightCFO: WrightCFO currently advertises scoped CFO engagements to UK scale-ups. [12] - WrightCFO: Companies House lists Sophie Louise Wright as a person with significant control of WRIGHTCFO LTD. [14] - WrightCFO: WrightCFO identifies Sophie Wright as its founder and managing director. [15] - WrightCFO: The associated legal company is WRIGHTCFO LTD. [13] - WrightCFO: WrightCFO is the public trading name of this UK finance practice. [12] ### Who it is for - Antevon: The public audience is roughly £0.5M to £25M in revenue. [4] - Antevon: Antevon targets indie beauty and dermocosmetics brands. [4] - Antevon: The audit is for beauty brands selling through retailers or about to do so. [3] - Antevon: The stated service audience is in the UK and EU. [4] - Antevon: The audit is positioned for a founder or commercial team without a full-time owner of the forecast. [5] - WrightCFO: WrightCFO positions its CFO services for UK scale-ups with £1M to £10M revenue. [16] - WrightCFO: WrightCFO names technology, creative, media and not-for-profit organisations as specialisms. [15] - WrightCFO: WrightCFO also advertises CFO services for private-equity-backed portfolio companies. [17] - WrightCFO: Not confirmed. A current standard channel-specific planning scope is not established for WrightCFO. - WrightCFO: WrightCFO says it is based in London with clients across the UK and beyond. [16] - WrightCFO: WrightCFO targets businesses whose existing finance team needs senior advisory input. [16] ### Who builds the forecast - Antevon: The brand brings its sales export and retailer reports and makes an hour available for questions. [5] - Antevon: Antevon cleans the imperfect data as part of the work. [5] - Antevon: Not in the published offer. Responsibility for supplier lead-time, MOQ, safety-stock and connected-system parameter maintenance is not specified publicly. - Antevon: On the optional desk, Antevon refreshes each forecast number monthly and maintains the ledger. [5] - Antevon: Not in the published offer. Native system installation, production integration builds and full-stack migration scope are not established for the general audit. - Antevon: The client can keep using the delivered files without adopting software or maintaining a paid login. [5] - Antevon: Cleaning imperfect data is included in the audit rather than charged as a surcharge. [5] - Antevon: The audit leaves the client with two Excel files to keep. [5] - WrightCFO: Not confirmed. How data extraction, cleaning and mapping are divided between WrightCFO and the client is not established for demand planning. - WrightCFO: Not confirmed. Who maintains inventory-planning parameters in a WrightCFO engagement is not established. - WrightCFO: Finance-system design and implementation are available within a scoped WrightCFO engagement. [16] ### What the forecast covers - Antevon: The forecast is by product, retailer and month. [5] - Antevon: Not in the published offer. A standard service forecast horizon is not established from the public offer. - WrightCFO: WrightCFO offers maintained cashflow forecasting and scenario models. [16] - WrightCFO: Not confirmed. Current SKU-by-retailer demand-forecast granularity is not established for WrightCFO. - WrightCFO: Not confirmed. WrightCFO’s current demand-forecast horizon is not established. ### Retailers and sell-through - Antevon: Not in the published offer. Retailer-by-retailer sell-in versus sell-through input coverage and data-feed availability are not specified. - Antevon: The stated forecast target is what each retailer will sell, with buy decisions following from it. [7] - Antevon: Not in the published offer. retailer EDI support is not evidenced as a documented integration in the public pages read. - WrightCFO: Not confirmed. WrightCFO’s current distinction between retailer sell-in orders and consumer sell-through in demand forecasts is not established. - WrightCFO: Not confirmed. A documented retailer EDI data integration for WrightCFO’s planning work is not established. ### Promotions and launches - Antevon: The audit models each promotion separately and gives each forecast number a likely range. [3] - Antevon: The audit prices a retailer promotion against not running it, in pounds. [6] - Antevon: Not in the published offer. The standard method and data requirements for a product with no sales history are not specified in the public offer. - Antevon: Launch events are marked when the audit cleans sales history. [3] - WrightCFO: Not confirmed. WrightCFO’s current retailer-promotion demand modelling and promotion-profit review scope is not established. - WrightCFO: Not confirmed. WrightCFO’s current new-product launch demand-planning scope is not established. ### Orders to suppliers - Antevon: The audit supplies buy, move, hold and cut recommendations with their money impact. [3] - Antevon: Not in the published offer. Creating, sending and executing purchase orders are not established parts of the public offer. - Antevon: Purchase orders are inputs to the audit. [3] - Antevon: Not in the published offer. The public service description does not assign every PO creation, sending or supplier-follow-up step. [4] - Antevon: Not in the published offer. An audit feature for minimum-order quantities or case-pack optimisation is not established publicly. - Antevon: The audit puts a date and a price in pounds on each buy that follows the retailer forecast. [7] - WrightCFO: Not confirmed. A dated WrightCFO retail article discusses inventory control and buy timing, but current operational replenishment delivery is not established. [18] - WrightCFO: Not confirmed. WrightCFO’s current purchase-order creation, sending and supplier-follow-up scope is not established. - WrightCFO: Not confirmed. Whether WrightCFO or the client places and sends purchase orders is not established. - WrightCFO: Not confirmed. WrightCFO’s current treatment of minimum order quantities in stock decisions is not established. - WrightCFO: Not confirmed. WrightCFO’s current treatment of supplier lead times in stock decisions is not established. ### Cash - Antevon: Production sizing, cash planning and promotion calls are priced from the same forecast. [5] - Antevon: Not in the published offer. An automatic hard-budget constraint or cash-constrained optimiser is not established publicly. - WrightCFO: WrightCFO offers cashflow forecasting and working-capital management. [19] ### Batches and shelf life - Antevon: Not in the published offer. Batch tracking, expiry handling and shelf-life constraints are not established in the public offer. - WrightCFO: Not confirmed. WrightCFO’s current batch, expiry and shelf-life planning scope is not established. ### What it connects to - Antevon: Not in the published offer. Shopify support is not evidenced as a documented integration in the public pages read. - Antevon: Not in the published offer. Amazon support is not evidenced as a documented integration in the public pages read. - Antevon: Not in the published offer. 3PL support is not evidenced as a documented integration in the public pages read. - Antevon: Not in the published offer. ERP support is not evidenced as a documented integration in the public pages read. - Antevon: Not in the published offer. CSV file intake support is not evidenced as a documented integration in the public pages read. - WrightCFO: Not confirmed. A documented Shopify data integration for WrightCFO’s planning work is not established. - WrightCFO: Not confirmed. A documented Amazon data integration for WrightCFO’s planning work is not established. - WrightCFO: Not confirmed. A documented 3PL data integration for WrightCFO’s planning work is not established. - WrightCFO: Not confirmed. A documented ERP data integration for WrightCFO’s planning work is not established. - WrightCFO: Not confirmed. A documented CSV data integration for WrightCFO’s planning work is not established. ### What your team still does - Antevon: Not in the published offer. A formal approval matrix for forecast sign-off and cash commitments is not published. - Antevon: The brand signs its retailer promotions after the desk’s profit read. [5] - Antevon: Not in the published offer. Responsibility for ongoing operational exceptions and their response times is not fully specified publicly. - WrightCFO: Not confirmed. WrightCFO’s contractual allocation of forecast sign-off and purchase or cash approvals is not established. - WrightCFO: Not confirmed. Who investigates and resolves stock-planning exceptions in a WrightCFO engagement is not established. ### Getting started - Antevon: The audit takes two weeks from when the data lands, not from payment. [3] - Antevon: The audit draft arrives on day 13 and the walkthrough call is on day 14. [3] - Antevon: The audit asks for 12 to 24 months of sales, purchase orders, a stockist list and a promotion calendar. [3] - Antevon: The client supplies a sales export, retailer reports and an hour for questions. [5] - WrightCFO: Not confirmed. WrightCFO quotes one to two weeks to engagement start, not to the first usable forecast. [16] - WrightCFO: WrightCFO says engagement starts once the scope is agreed. [16] ### Support and UK presence - Antevon: Yurii Blazhevych takes the call and runs the forecast. [5] - Antevon: The audit includes a working session through the first decisions on day 14. [5] - Antevon: The monthly desk refreshes the numbers, maintains the ledger and reads retailer promotions before the client signs. [5] - Antevon: Antevon lists a registered office at Manorfield, Church Road, Sevenoaks, Kent TN14 6EA. [2] - Antevon: Not in the published offer. A staffed UK operating office is not established from the public registered-address statement. - Antevon: Antevon Ltd states that it is registered in England and Wales under company number 17404379. [2] - Antevon: Not in the published offer. UK support hours, time-zone coverage and response-time commitments are not specified publicly. - Antevon: Not in the published offer. Named or independently verified UK clients are not established from the allowed public pages. - WrightCFO: WrightCFO offers a single point of contact backed by its wider practice. [16] - WrightCFO: WrightCFO says engagements blend remote advisory work with in-person meetings. [16] - WrightCFO: WrightCFO lists London as its office location. [21] - WrightCFO: Companies House lists active UK company WRIGHTCFO LTD, number 09289100, with a Twickenham registered office. [13] - WrightCFO: Not confirmed. WrightCFO’s support hours, response commitments and service time zone are not established. - WrightCFO: WrightCFO says it serves clients across the UK and beyond. [16] ### How it is charged - Antevon: Antevon publishes from-prices for both the audit and the monthly desk; the final fee is scoped on a call. [8] - Antevon: Neither the audit nor the monthly desk is billed by the hour. [10] - Antevon: The audit fee depends on product and retailer count, is quoted on the first call, and is fixed once agreed. [8] - Antevon: Half the audit fee books the slot and half is paid on delivery. [8] - Antevon: Data cleaning is part of the audit work, not a surcharge. [10] - Antevon: The optional monthly desk is scoped to the catalogue and retailer count. [10] - Antevon: Not in the published offer. A separate minimum purchase or initial commitment beyond the published from-prices is unknown. - Antevon: Not in the published offer. Whether a separate setup or onboarding fee applies is unknown. - Antevon: There is no surcharge for cleaning imperfect audit data. [5] - Antevon: Not in the published offer. Trial availability and trial terms are unknown from the public pages checked. - Antevon: The full terms for working together are in each signed engagement letter, not the website terms. [2] - Antevon: The monthly desk is optional after the audit. [10] - Antevon: The audit files keep working without an ongoing software login or subscription. [10] - Antevon: The monthly desk has rolling 30-day notice. [8] - WrightCFO: Current WrightCFO engagements are individually scoped and quoted after a discovery call. [16] - WrightCFO: WrightCFO describes fixed-fee or capped projects and typically monthly retained advisory. [16] - WrightCFO: Not confirmed. WrightCFO’s current minimum fee or minimum committed spend is not established. - WrightCFO: Not confirmed. Any mandatory separate setup or onboarding fee for WrightCFO is not established. - WrightCFO: Not confirmed. A WrightCFO service trial and its terms are not established. - WrightCFO: Not confirmed. WrightCFO’s minimum term, renewal and cancellation notice are not established. ### Anything else - Antevon: Audit exports and reports are used only to build the client’s files, not shared outside Antevon and deleted on request. [11] - WrightCFO: WrightCFO offers board packs, investor reporting frameworks and KPI structures. [16] - WrightCFO: WrightCFO offers finance coaching, commonly in blocks of twelve one-hour sessions. [22] - WrightCFO: WrightCFO offers finance-function process design, recruitment specifications and mentoring frameworks. [16] - WrightCFO: WrightCFO’s Controller service covers month-end close, reconciliations, controls and reporting. [19] - WrightCFO: WrightCFO offers fundraising models, data-room preparation, due diligence and M&A support. [16] Words used in the table: - SKU: one product in one size or shade - MOQ: the smallest order a supplier accepts - PO: a purchase order, your order to a supplier - Lead time: how long a supplier takes to deliver - Sell-through: what shoppers bought at the retailer - EDI: the data link large retailers use for orders and sales - GMV: total sales through your online store - BOM: the list of parts that go into a product - 3PL: a warehouse company that stores and ships for you - ERP: a business system for stock, orders and accounts ## Published prices Each price is the company’s own list price, as its page shows it, with the date we checked it. We do not estimate a price a company does not publish. ### WrightCFO - The dated May 2024 article publishes a £1,200/day CFO consultant guideline. [20] Checked 21 Oct 2026. - The dated May 2024 article publishes a £750/day charity CFO support guideline. [20] Checked 21 Oct 2026. - Not confirmed. The amount for a current tailored WrightCFO engagement is unknown until quoted. [16] - The dated May 2024 article publishes a £650/month startup retainer guideline for five hours a month. [20] Checked 21 Oct 2026. ### Antevon - The audit is from £2,500 as a one-off fee; tax is not stated. [8] Checked 21 Oct 2026. - The desk after the audit is from £2,500 per month; tax is not stated. [9] Checked 21 Oct 2026. ## Switching or using both If you need financial models alongside dated buying recommendations, consider separate scopes for WrightCFO and Antevon [7, 16]. Agree responsibilities and approvals in writing before using both [16]. ## Questions people ask ### Do I need a subscription to keep using Antevon's files? No, the audit files keep working without a paid login [5]. You receive two Excel files to keep [5]. ### When does the Antevon audit start? Work starts when your data arrives, not when you pay [3]. Send 12 to 24 months of sales, orders to suppliers, your retailer list and promotion calendar [3]. ### How does WrightCFO charge? WrightCFO quotes each engagement after a discovery call [16]. Projects have fixed or capped fees, while ongoing advice usually has a monthly fee [16]. ### Can Antevon keep the forecast up to date? Yes, the optional monthly desk refreshes the forecast and maintains the record of decisions [5]. The desk has rolling 30-day notice [8]. ## Sources and dates Antevon wrote this page. Each fact about WrightCFO comes from a public page, read on the date shown. Antevon's own column follows the same rule. We read these pages on 21 Oct 2026. 1. Brand kit · Antevon, https://www.antevon.com/brand 2. Terms · Antevon, https://www.antevon.com/terms 3. The 2-week audit · Antevon, https://www.antevon.com/audit 4. llms.txt (antevon.com), https://www.antevon.com/llms.txt 5. Antevon · Know how much you'll sell, before you make it., https://www.antevon.com/ 6. What a November promotion has to sell to pay back · Antevon, https://www.antevon.com/notes/november-promotion-payback 7. Only 2 left, and the factory needs four weeks · Antevon, https://www.antevon.com/notes/low-stock-alert-supplier-order-date 8. The 2-week audit · Antevon, https://www.antevon.com/audit 9. llms.txt (antevon.com), https://www.antevon.com/llms.txt 10. Antevon · Know how much you'll sell, before you make it., https://www.antevon.com/ 11. Privacy · Antevon, https://www.antevon.com/privacy 12. Home (original) - WrightCFO, https://wrightcfo.co.uk/ 13. WRIGHTCFO LTD overview - Find and update company information - GOV.UK, https://find-and-update.company-information.service.gov.uk/company/09289100 14. WRIGHTCFO LTD persons with significant control - Find and update company information - GOV.UK, https://find-and-update.company-information.service.gov.uk/company/09289100/persons-with-significant-control 15. About Us WrightCFO About WrightCFO, https://wrightcfo.co.uk/about-wrightcfo/ 16. Services - WrightCFO, https://wrightcfo.co.uk/services/ 17. Private Equity - WrightCFO, https://wrightcfo.co.uk/sectors-private-equity/ 18. Spotlight on Independent Retailer Month - WrightCFO, https://wrightcfo.co.uk/2019/07/23/spotlight-on-independent-retailer-month/ 19. Controller: Your Guide to Financial Leadership - WrightCFO, https://wrightcfo.co.uk/services/fractional-controller/ 20. What is a Fractional CFO? WrightCFO Answers Your Questions - WrightCFO, https://wrightcfo.co.uk/2024/05/01/what-is-a-fractional-cfo/ 21. Contact Us - WrightCFO, https://wrightcfo.co.uk/contact-us-fractional-cfo/ 22. Finance Coaching: Personalised Development for You - WrightCFO, https://wrightcfo.co.uk/services/finance-coaching/ Got something wrong? Contact us at corrections@antevon.com. We reply within 5 working days. WrightCFO is a trade mark of its owner. Antevon is not affiliated with WrightCFO. Antevon Ltd, registered in England and Wales, company number 17404379. Registered office: Manorfield, Church Road, Sevenoaks, Kent TN14 6EA. hello@antevon.com More comparisons: https://www.antevon.com/compare (markdown: https://www.antevon.com/compare.md)