Antevon.Book the 2-week audit

The 2-week audit

For beauty brands that sell through retailers. In two weeks you get the forecast you can put in front of your buyer, with every risk to your stock and cash priced in pounds. One fixed fee, quoted on a 20-minute call with Yurii, who builds it.

How much will you sell?

2,400 units in the next 12 weeks, likely between 2,000 and 2,800.

What sold, then the forecast with its likely range, for one product at one retailer from the Meridian Botanicals sample, a made-up brand with made-up figures. The spikes are promotions.

The two weeks

  1. The health check. We take your current plan apart and show you where it breaks before your retailer does.
  2. A clean history. We mark every promotion, stockout, launch and press spike, then take them out. What’s left is what customers wanted at full price.
  3. The forecast. Rates of sale come from the clean history. Each promotion is modelled on its own and added back. Every number carries its likely range.
  4. The insights. Each decision comes with the money attached: what to buy, move, hold or cut, and which promotions to sign. You get the draft on day 13 and the walkthrough call on day 14.

What could go wrong?

£15,070 of ordering mistakes in one month, in the same sample. The forecast caught three of them:

  • Vitamin C Bright Serum is selling faster at Lookfantastic than planned and will run out before the next order lands. Bring the reorder forward.worth £8,400
  • Rosehip Night Serum at Boots will run short before Christmas. Order more now. The extra units still make a profit.worth £6,200
  • The 3 for 2 Holland & Barrett want on Peony Hand Cream costs more than it earns. Say no.worth £470

What you keep. The forecast, the insights and the working file are yours, in the format your team already uses.

What we need. Send us 12 to 24 months of sales, your purchase orders, your stockist list and your promotion calendar. The two weeks start when the data lands.

What it costs. One fixed fee, quoted on the 20-minute call. You pay half to book and half on delivery.

Two weeks from now, you could know what to order.

Rather read it later? Leave your email and Yurii sends the sample: the one-page summary, the eight insights and the working file.

Book the 2-week audit

Twenty minutes with Yurii, on Zoom or by phone.

Finding times…

Rather write? Mail goes to a person, not a funnel: hello@antevon.com.