Notes
Plain-English notes on demand, stock, and the numbers a beauty brand runs on. Written from the desk; useful whether or not you ever hire us.
22 Oct 2026What a November promotion has to sell to pay backA retailer's November promotion can sell more units and still leave you with less money. What the brand pays, how many units the promotion must sell to break even against not running it, and when the money moves.
22 Oct 2026Two hundred stores, no sales history yetWhat fills a new listing's shelves can be worked out before anyone has bought one. What 200 stores come to in units and pounds, how long the shelves last, and when the next batch has to start.
22 Oct 2026Only 2 left, and the factory needs four weeksAn anonymous seller's alert fired at two units left, with a factory lead time of three to four weeks. How to find the last day to order from the supplier, and how much, when a retailer order is coming.
22 Oct 2026It came late last time, so you ordered moreAfter late shipments, Elina Wang's brand bought a bit more stock, and she says that led to cash flow issues. What a late delivery should change, what the extra costs in pounds and weeks, and what to write down before you sign.
13 Oct 2026Four questions for your growth planYurii's session from Beauty Bulb Live, 7 October 2026: where your rate of sale came from, which sales were demand and which were price, what the lift assumes, and when growth has to be committed.
9 Sep 2026What to do now that Stocky has shut downStocky's API shut down on 31 August 2026. Your Shopify sales are safe. What to recover, what to rebuild before the next buy, and which replacement fits a beauty brand selling through retailers.