Antevon.Book the 2-week audit

ComparisonsForecasting and reordering software

Antevon vs SKUtrak: retailer data software or a two-week forecast audit

Checked against SKUtrak’s public pages. Prices, features and company facts checked 21 Oct 2026. Content updated 21 Oct 2026.

Pick SKUtrak for software to help your team plan stock15,18. Pick Antevon for a fixed-fee, two-week project that builds your forecast.

Who each one fits

SKUtrak targets suppliers of everyday consumer products, particularly grocery15. It covers brands selling through physical and online retailers16.

Antevon serves indie beauty and skincare brands in the UK and EU. Its audit fits brands selling through retailers or preparing to do so.

When SKUtrak is the better choice

  • Pick SKUtrak for automated feeds when your UK grocery team has retailer access and people to act on them15.
  • Pick SKUtrak Growth when you want to compare promotion scenarios and check daily performance in software19. You need connected retailer feeds and matched products, plus costs and prices to assess profit25.

When Antevon is the better choice

  • Pick Antevon if no one owns your forecast full-time, whether you are a founder or a commercial team.
  • Pick Antevon to compare a retailer promotion with not running it, using figures in pounds.

How they differ

SKUtrak recommends reviewing promotion forecasts, comparing them with internal forecasts and adjusting assumptions27. Yurii Blazhevych, who runs Antevon's forecasts, also takes your call.

SKUtrak combines what shoppers bought at retailers with supplier orders and deliveries where retailer data allows20. Antevon's audit recommends what to buy, move, hold or cut, with the money impact attached. You receive two Excel files to keep.

SKUtrak's Tesco connection reads sales, stock and depot data daily30. Antevon asks for a sales export, retailer reports and an hour for questions.

SKUtrak's standard support hours are 9am to 6pm UK time on business days, excluding English public holidays22. The Antevon audit includes a working session on day 14 to go through your first decisions.

Side by side

Rows are the questions UK beauty brands ask us. Each line is a fact from the company’s own public pages. Check this comparison: sources and dates below.

Question
Antevon
SKUtrak
What it is

Antevon describes itself as a managed demand desk for indie beauty and dermocosmetics brands.4

The audit is a fixed-fee two-week forecasting project.3

SKUtrak is a retailer demand-intelligence platform with forecasting and promotion-planning capabilities.15

SKUtrak supplies hosted demand-intelligence software and automated retailer-data services.15

Who it is for

The public audience is roughly £0.5M to £25M in revenue.4

Antevon targets indie beauty and dermocosmetics brands.4

SKUtrak describes users ranging from small startups to large consumer-product brands; it publishes no revenue eligibility threshold in these sources.16

SKUtrak targets CPG/FMCG suppliers, particularly grocery.15

Who builds the forecast

The brand brings its sales export and retailer reports and makes an hour available for questions.5

Antevon cleans the imperfect data as part of the work.5

Data preparation is shared: SKUtrak automates collection, while the brand supplies access, product mappings and promotion context.25

The brand must keep retailer access details current and maintain product and promotion inputs.28

What the forecast covers

The forecast is by product, retailer and month.5

TruDemand supports predictions at retailer-estate and store-group level.17

TruDemand estimates daily baseline demand for a product.17

Retailers and sell-through

The stated forecast target is what each retailer will sell, with buy decisions following from it.7

SKUtrak combines retailer sell-through with supplier-order and fulfilment measures where the retailer supplies them.20

SKUtrak operates retailer data connections; the documented Tesco feed includes daily sales, stock and depot information.30

Promotions and launches

The audit models each promotion separately and gives each forecast number a likely range.3

The audit prices a retailer promotion against not running it, in pounds.6

SKUtrak Promote supports promotional scenarios, daily monitoring and post-promotion ROI analysis.19

SKUtrak helps monitor new-product uptake and compare forecasts with market response.18

Orders to suppliers

The audit supplies buy, move, hold and cut recommendations with their money impact.3

Purchase orders are inputs to the audit.3

SKUtrak provides stock and demand insights to support replenishment interventions.18

Cash

Production sizing, cash planning and promotion calls are priced from the same forecast.5

Not confirmed. Cash-constrained purchase optimisation was not verified.

Batches and shelf life

Not part of the published offer.

Not confirmed. Batch, lot, expiry and shelf-life constraints were not verified.

What it connects to

Not part of the published offer.

The UK Amazon connector requires a current Seed, Core or Growth plan.29

SKUtrak collects Vendor Central sales, availability and supplier-order data daily, with source-dependent reporting delays.20

What your team still does

The brand signs its retailer promotions after the desk’s profit read.5

Promotions need a customer user with Manager permissions to review and commit them to the plan.26

The customer is advised to review promotional forecasts, compare them with internal forecasts and adjust assumptions.27

Getting started

The audit takes two weeks from when the data lands, not from payment.3

The audit draft arrives on day 13 and the walkthrough call is on day 14.3

After products are uploaded and mapped, the guide says they usually appear after the next data update, normally the following day.24

Promote setup needs active retailer data and mapped products; historical promotions help forecasting and optional cost/pricing data enables ROI analysis.25

Support and UK presence

Yurii Blazhevych takes the call and runs the forecast.5

The audit includes a working session through the first decisions on day 14.5

Standard support is included; enhanced support can be purchased separately and higher plans list a dedicated customer success manager.22

SKUtrak publishes a Milton Keynes contact-office address.13

How it is charged

Antevon publishes from-prices for both the audit and the monthly desk; the final fee is scoped on a call.8

Neither the audit nor the monthly desk is billed by the hour.10

SKUtrak publishes broad monthly fee guidance, not a fixed price for a defined buyer scenario.21

An exact Seed, Core or Growth price needs an enquiry for the selected sources, items and functionality.23

Anything else

Audit exports and reports are used only to build the client’s files, not shared outside Antevon and deleted on request.11

Nothing recorded yet.

Every fact we hold for this page (128), with what we could not confirm
Question
Antevon
SKUtrak
What it is

Antevon describes itself as a managed demand desk for indie beauty and dermocosmetics brands.4

The audit is a fixed-fee two-week forecasting project.3

The optional monthly desk refreshes the forecast and maintains the decision ledger.5

Antevon publicly offers a bookable two-week demand audit.3

Antevon Ltd operates the public offer and website.2

Not in the published offer. No additional trading aliases were established from the public pages read.

The public trading name is Antevon.1

SKUtrak is a retailer demand-intelligence platform with forecasting and promotion-planning capabilities.15

SKUtrak supplies hosted demand-intelligence software and automated retailer-data services.15

SKUtrak remains an active offer following the Crisp acquisition.14

SKUtrak is operated by Atheon Analytics, which is now part of Crisp.14

SKUtrak also uses the labels SKUtrak Demand Intelligence Platform and Crisp SKUtrak.13

SKUtrak is the product name.12

Who it is for

The public audience is roughly £0.5M to £25M in revenue.4

Antevon targets indie beauty and dermocosmetics brands.4

The audit is for beauty brands selling through retailers or about to do so.3

The stated service audience is in the UK and EU.4

The audit is positioned for a founder or commercial team without a full-time owner of the forecast.5

SKUtrak describes users ranging from small startups to large consumer-product brands; it publishes no revenue eligibility threshold in these sources.16

SKUtrak targets CPG/FMCG suppliers, particularly grocery.15

SKUtrak is built for brands selling through retailers, including ecommerce retailers.16

SKUtrak has a clear UK-grocery focus and also documents selected US connectors.14

SKUtrak fits a team that will interpret dashboards, maintain its inputs and act on exceptions.12

Who builds the forecast

The brand brings its sales export and retailer reports and makes an hour available for questions.5

Antevon cleans the imperfect data as part of the work.5

Not in the published offer. Responsibility for supplier lead-time, MOQ, safety-stock and connected-system parameter maintenance is not specified publicly.

On the optional desk, Antevon refreshes each forecast number monthly and maintains the ledger.5

Not in the published offer. Native system installation, production integration builds and full-stack migration scope are not established for the general audit.

The client can keep using the delivered files without adopting software or maintaining a paid login.5

Cleaning imperfect data is included in the audit rather than charged as a surcharge.5

The audit leaves the client with two Excel files to keep.5

Data preparation is shared: SKUtrak automates collection, while the brand supplies access, product mappings and promotion context.25

The brand must keep retailer access details current and maintain product and promotion inputs.28

The published monthly service-fee description includes system setup and user onboarding.21

What the forecast covers

The forecast is by product, retailer and month.5

Not in the published offer. A standard service forecast horizon is not established from the public offer.

TruDemand supports predictions at retailer-estate and store-group level.17

TruDemand estimates daily baseline demand for a product.17

TruDemand advertises baseline forecasts up to 18 months ahead, assuming no changes in base price or distribution.17

Retailers and sell-through

Not in the published offer. Retailer-by-retailer sell-in versus sell-through input coverage and data-feed availability are not specified.

The stated forecast target is what each retailer will sell, with buy decisions following from it.7

Not in the published offer. retailer EDI support is not evidenced as a documented integration in the public pages read.

SKUtrak combines retailer sell-through with supplier-order and fulfilment measures where the retailer supplies them.20

SKUtrak operates retailer data connections; the documented Tesco feed includes daily sales, stock and depot information.30

Not confirmed. Transactional retailer EDI or order/invoice/ASN write-back was not established.

Promotions and launches

The audit models each promotion separately and gives each forecast number a likely range.3

The audit prices a retailer promotion against not running it, in pounds.6

Not in the published offer. The standard method and data requirements for a product with no sales history are not specified in the public offer.

Launch events are marked when the audit cleans sales history.3

SKUtrak Promote supports promotional scenarios, daily monitoring and post-promotion ROI analysis.19

SKUtrak helps monitor new-product uptake and compare forecasts with market response.18

Orders to suppliers

The audit supplies buy, move, hold and cut recommendations with their money impact.3

Not in the published offer. Creating, sending and executing purchase orders are not established parts of the public offer.

Purchase orders are inputs to the audit.3

Not in the published offer. The public service description does not assign every PO creation, sending or supplier-follow-up step.4

Not in the published offer. An audit feature for minimum-order quantities or case-pack optimisation is not established publicly.

The audit puts a date and a price in pounds on each buy that follows the retailer forecast.7

SKUtrak provides stock and demand insights to support replenishment interventions.18

Not confirmed. Purchase-order creation, sending and write-back were not verified.

Not confirmed. A SKUtrak operator placing POs or following up suppliers was not established.

Not confirmed. Minimum-order-quantity-aware buying rules were not verified.

Not confirmed. Supplier lead-time-aware reorder calculations were not verified.

Cash

Production sizing, cash planning and promotion calls are priced from the same forecast.5

Not in the published offer. An automatic hard-budget constraint or cash-constrained optimiser is not established publicly.

Not confirmed. Cash-constrained purchase optimisation was not verified.

Batches and shelf life

Not in the published offer. Batch tracking, expiry handling and shelf-life constraints are not established in the public offer.

Not confirmed. Batch, lot, expiry and shelf-life constraints were not verified.

What it connects to

Not in the published offer. Shopify support is not evidenced as a documented integration in the public pages read.

Not in the published offer. Amazon support is not evidenced as a documented integration in the public pages read.

Not in the published offer. 3PL support is not evidenced as a documented integration in the public pages read.

Not in the published offer. ERP support is not evidenced as a documented integration in the public pages read.

Not in the published offer. CSV file intake support is not evidenced as a documented integration in the public pages read.

Not confirmed. A native Shopify connection was not evidenced in the sources read.

The UK Amazon connector requires a current Seed, Core or Growth plan.29

SKUtrak collects Vendor Central sales, availability and supplier-order data daily, with source-dependent reporting delays.20

Not confirmed. A named 3PL connector and its read/write objects were not established.

Not confirmed. A named native ERP integration was not established; documented data exports can feed other systems.

SKUtrak supports product-data CSV uploads and retailer-data downloads; Seed and higher list data exports.24

What your team still does

Not in the published offer. A formal approval matrix for forecast sign-off and cash commitments is not published.

The brand signs its retailer promotions after the desk’s profit read.5

Not in the published offer. Responsibility for ongoing operational exceptions and their response times is not fully specified publicly.

Promotions need a customer user with Manager permissions to review and commit them to the plan.26

Not confirmed. Responsibility for final demand-forecast, cash and purchase approval was not established beyond the documented promotion workflow.

The customer is advised to review promotional forecasts, compare them with internal forecasts and adjust assumptions.27

Getting started

The audit takes two weeks from when the data lands, not from payment.3

The audit draft arrives on day 13 and the walkthrough call is on day 14.3

The audit asks for 12 to 24 months of sales, purchase orders, a stockist list and a promotion calendar.3

The client supplies a sales export, retailer reports and an hour for questions.5

Not confirmed. A total time to a reviewed, decision-ready forecast was not established.

After products are uploaded and mapped, the guide says they usually appear after the next data update, normally the following day.24

Promote setup needs active retailer data and mapped products; historical promotions help forecasting and optional cost/pricing data enables ROI analysis.25

Support and UK presence

Yurii Blazhevych takes the call and runs the forecast.5

The audit includes a working session through the first decisions on day 14.5

The monthly desk refreshes the numbers, maintains the ledger and reads retailer promotions before the client signs.5

Antevon lists a registered office at Manorfield, Church Road, Sevenoaks, Kent TN14 6EA.2

Not in the published offer. A staffed UK operating office is not established from the public registered-address statement.

Antevon Ltd states that it is registered in England and Wales under company number 17404379.2

Not in the published offer. UK support hours, time-zone coverage and response-time commitments are not specified publicly.

Not in the published offer. Named or independently verified UK clients are not established from the allowed public pages.

Standard support is included; enhanced support can be purchased separately and higher plans list a dedicated customer success manager.22

SKUtrak publishes a Milton Keynes contact-office address.13

Companies House lists Atheon Analytics Limited, company 05448507, as active with a London registered office.31

Standard support terms specify 9am to 6pm UK time on business days.22

SKUtrak publishes customer cases and UK-grocery supplier examples.16

How it is charged

Antevon publishes from-prices for both the audit and the monthly desk; the final fee is scoped on a call.8

Neither the audit nor the monthly desk is billed by the hour.10

The audit fee depends on product and retailer count, is quoted on the first call, and is fixed once agreed.8

Half the audit fee books the slot and half is paid on delivery.8

Data cleaning is part of the audit work, not a surcharge.10

The optional monthly desk is scoped to the catalogue and retailer count.10

Not in the published offer. A separate minimum purchase or initial commitment beyond the published from-prices is unknown.

Not in the published offer. Whether a separate setup or onboarding fee applies is unknown.

There is no surcharge for cleaning imperfect audit data.5

Not in the published offer. Trial availability and trial terms are unknown from the public pages checked.

The full terms for working together are in each signed engagement letter, not the website terms.2

The monthly desk is optional after the audit.10

The audit files keep working without an ongoing software login or subscription.10

The monthly desk has rolling 30-day notice.8

SKUtrak publishes broad monthly fee guidance, not a fixed price for a defined buyer scenario.21

An exact Seed, Core or Growth price needs an enquiry for the selected sources, items and functionality.23

The separate Free summary plan is explicitly no-charge.23

The monthly fee depends on retailer data sources, items per retailer and functionality, not a published per-seat charge.21

Standard terms specify sterling fees excluding VAT, normally invoiced quarterly in advance and payable within 30 days.22

Not confirmed. No exact minimum paid subscription or minimum item/retailer commitment was established.

The published monthly service-fee scope includes standard system configuration and setup.21

The home page advertises a three-month trial linked to SKUtrak Promote; price, eligibility and cancellation details were not established.12

Standard paid terms have a six-month default initial term and notice period, continuing until terminated; an order form may vary them.22

Anything else

Audit exports and reports are used only to build the client’s files, not shared outside Antevon and deleted on request.11

Nothing recorded yet.

Words used in the table
SKU
one product in one size or shade
MOQ
the smallest order a supplier accepts
PO
a purchase order, your order to a supplier
Lead time
how long a supplier takes to deliver
Sell-through
what shoppers bought at the retailer
EDI
the data link large retailers use for orders and sales
GMV
total sales through your online store
BOM
the list of parts that go into a product
3PL
a warehouse company that stores and ships for you
ERP
a business system for stock, orders and accounts

Published prices

Each price is the company’s own list price, as its page shows it, with the date we checked it. We do not estimate a price a company does not publish. Price your own case.

SKUtrak

Core adds TruDemand, the full analytics suite, outbound connectors and a dedicated customer success manager; no fixed amount is shown.23

The Free plan provides a 28-day summary dashboard, daily collection and email metrics with unlimited users.23

Growth adds an app suite including SKUtrak Promote to Core; no fixed amount is shown.23

Seed adds product-data management, performance reports, data exports and three years of data; no fixed amount is shown in the plan brochure.23

Antevon

The audit is from £2,500 as a one-off fee; tax is not stated.8

The desk after the audit is from £2,500 per month; tax is not stated.9

Switching or using both

Antevon's optional monthly service could maintain your forecast using permitted SKUtrak exports, alongside SKUtrak's monitoring32. This needs an export-enabled plan, retailer data-sharing rights and supplier terms allowing adviser access32. This is not a verified integration32.

Questions people ask

Does SKUtrak offer a free plan?

SKUtrak's Free plan includes a 28-day summary dashboard, daily data collection, email metrics and unlimited users23. It does not include the full forecasting or promotion package23.

Will I need a paid login after the Antevon audit?

The audit does not require you to adopt software or maintain a paid login. You can keep using the files without further work with Antevon.

When does Antevon's audit start?

The audit clock starts when your data arrives, not when you pay. Send 12 to 24 months of sales, orders to suppliers, your retailer list and promotion calendar.

How is the Antevon audit fee set?

Antevon sets the audit fee by your product range and retailer count, and quotes it on the first call. You pay half to book and half on delivery.

Book the 2-week audit

Sources and dates

Antevon wrote this page. Each fact about SKUtrak comes from a public page, read on the date shown. Antevon's own column follows the same rule.

We read these pages on 21 Oct 2026.

SKUtrak's pages

  1. 12. Home - SKUtrak
  2. 13. Contact us - SKUtrak
  3. 14. Crisp acquires Atheon Analytics, enhancing UK grocery with advanced demand intelligence - SKUtrak
  4. 15. Demand Intelligence Platform - SKUtrak
  5. 16. FAQs - SKUtrak
  6. 17. How to use TruDemand
  7. 18. Supply chain teams - SKUtrak
  8. 19. SKUtrak Promote - SKUtrak
  9. 20. Retailer Data Overview
  10. 21. How much does SKUtrak cost? - SKUtrak
  11. 22. SKUtrak terms and conditions -
  12. 23. SKUtrak Plans
  13. 24. Set up your Product Data
  14. 25. SKUtrak Promote - Getting Started (Self-Serve Onboarding Guide)
  15. 26. Managing promotion statuses with SKUtrak Promote
  16. 27. SKUtrak Promote – Post-onboarding success
  17. 28. Introduction to SKUtrak Connect
  18. 29. Connect Amazon to SKUtrak
  19. 30. Retailer Data Overview
  20. 31. ATHEON ANALYTICS LIMITED overview - Find and update company information - GOV.UK
  21. 32. SKUtrak Insight - SKUtrak

Antevon's own pages

  1. 1. Brand kit · Antevon
  2. 2. Terms · Antevon
  3. 3. The 2-week audit · Antevon
  4. 4. llms.txt (antevon.com)
  5. 5. Antevon · Know how much you'll sell, before you make it.
  6. 6. What a November promotion has to sell to pay back · Antevon
  7. 7. Only 2 left, and the factory needs four weeks · Antevon
  8. 8. The 2-week audit · Antevon
  9. 9. llms.txt (antevon.com)
  10. 10. Antevon · Know how much you'll sell, before you make it.
  11. 11. Privacy · Antevon

Got something wrong? Contact us at corrections@antevon.com. We reply within 5 working days.

SKUtrak is a trade mark of its owner. Antevon is not affiliated with SKUtrak.

Plain-text version, for AI assistants

Book the 2-week audit

Twenty minutes with Yurii, on Zoom or by phone.

Finding times…

Rather write? Mail goes to a person, not a funnel: hello@antevon.com.