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ComparisonsForecasting and reordering software

Antevon vs Optiply: purchasing software or a forecast audit

Checked against Optiply’s public pages. Prices, features and company facts checked 21 Oct 2026. Content updated 21 Oct 2026.

Optiply provides stock forecasting and purchasing software, while Antevon builds your forecast through a fixed-fee, two-week audit12. Choose Optiply for daily buying automation across a large catalogue14. Choose Antevon when nobody owns the forecast full-time.

Who each one fits

Optiply serves online stores, retailers and wholesalers16.

Antevon is for independent beauty and skincare brands in the UK and EU. The audit covers brands selling through retailers, or preparing to do so.

When Optiply is the better choice

  • If suppliers require minimum orders or buying in multiples, Optiply can apply these rules per product and supplier26.
  • If you hold stock in several warehouses, Optiply can forecast what each location needs19.

When Antevon is the better choice

  • If a retailer offers a promotion, Antevon's audit compares its money outcome with not running it.
  • If you want files that keep working without adopting software or paying for a login, choose Antevon.

How they differ

Your team sets Optiply's purchasing rules and chooses how much to automate18. Yurii Blazhevych, who runs Antevon's forecasts, also takes your call. The audit includes a working session through your first decisions on day 14. Antevon cleans imperfect data within the audit fee.

Optiply's Cashflow report simulates money tied up in stock and expected order commitments25. Antevon's forecast breaks down expected sales by product, retailer and month. The audit supplies buy, move, hold and cut recommendations, each with its money impact. You receive two Excel files to keep.

Optiply imports products and sales orders from Shopify, and sends records of stock received back19. Optiply BV in the Netherlands supplies the software12.

Side by side

Rows are the questions UK beauty brands ask us. Each line is a fact from the company’s own public pages. Check this comparison: sources and dates below.

Question
Antevon
Optiply
What it is

Antevon describes itself as a managed demand desk for indie beauty and dermocosmetics brands.4

The audit is a fixed-fee two-week forecasting project.3

Optiply supplies inventory forecasting and purchasing software.12

Optiply supplies software with onboarding and support options.12

Who it is for

The public audience is roughly £0.5M to £25M in revenue.4

Antevon targets indie beauty and dermocosmetics brands.4

Optiply says its customers have €500K to €500M in annual sales.14

The core offer targets large assortments buying daily.14

Who builds the forecast

The brand brings its sales export and retailer reports and makes an hour available for questions.5

Antevon cleans the imperfect data as part of the work.5

The brand connects or prepares source data; Optiply advertises automated checks and cleaning.31

The brand verifies planning parameters and which source system owns each field.32

What the forecast covers

The forecast is by product, retailer and month.5

Optiply documents product-level forecasts and advertises forecasts for each warehouse.19

A 30-day demand metric is documented, while other horizons depend on product and supply-cycle settings.20

Retailers and sell-through

The stated forecast target is what each retailer will sell, with buy decisions following from it.7

A wholesale-demand setting is documented, but this does not establish named-retailer sell-through planning.28

Supplier PO EDI is documented as a separately arranged and tested purchasing connection.33

Promotions and launches

The audit models each promotion separately and gives each forecast number a likely range.3

The audit prices a retailer promotion against not running it, in pounds.6

Promotion inputs can adjust demand used for forecasts and purchasing advice, subject to plan and permissions.23

New-product advice is provisional and should be reviewed against the launch plan and market knowledge.24

Orders to suppliers

The audit supplies buy, move, hold and cut recommendations with their money impact.3

Purchase orders are inputs to the audit.3

Purchase advice combines expected demand, stock position and configured ordering constraints.21

Optiply supports reviewing, drafting and placing POs, with supplier transmission treated separately.22

Cash

Production sizing, cash planning and promotion calls are priced from the same forecast.5

The Cashflow report simulates cash tied up in inventory and expected order commitments.25

Batches and shelf life

Not part of the published offer.

Not confirmed. Expiry-aware or batch-level replenishment was not established.

What it connects to

Not part of the published offer.

Shopify imports product and sales-order data and can receive goods receipts.19

Amazon Seller imports sales orders; full mode also imports products and stock.18

What your team still does

The brand signs its retailer promotions after the desk’s profit read.5

The team verifies inputs behind unexplained recommendations and can seek support.21

Getting started

The audit takes two weeks from when the data lands, not from payment.3

The audit draft arrives on day 13 and the walkthrough call is on day 14.3

The Lite page places initial purchasing recommendations in days 4–7 of its example onboarding timeline.29

Setup needs source data plus supplier timing and purchasing constraints.14

Support and UK presence

Yurii Blazhevych takes the call and runs the forecast.5

The audit includes a working session through the first decisions on day 14.5

Optiply Lite advertises tailored support during the free trial.29

Optiply publishes a customer example serving the UK market, not proof of a UK-headquartered customer.17

How it is charged

Antevon publishes from-prices for both the audit and the monthly desk; the final fee is scoped on a call.8

Neither the audit nor the monthly desk is billed by the hour.10

Lite and Starter have scoped public price anchors, not a complete quote for every business.13

Enterprise pricing requires a quote in the visible pricing card.13

Anything else

Audit exports and reports are used only to build the client’s files, not shared outside Antevon and deleted on request.11

Nothing recorded yet.

Every fact we hold for this page (129), with what we could not confirm
Question
Antevon
Optiply
What it is

Antevon describes itself as a managed demand desk for indie beauty and dermocosmetics brands.4

The audit is a fixed-fee two-week forecasting project.3

The optional monthly desk refreshes the forecast and maintains the decision ledger.5

Antevon publicly offers a bookable two-week demand audit.3

Antevon Ltd operates the public offer and website.2

Not in the published offer. No additional trading aliases were established from the public pages read.

The public trading name is Antevon.1

Optiply supplies inventory forecasting and purchasing software.12

Optiply supplies software with onboarding and support options.12

Optiply currently advertises software plans and a free trial.13

The public terms identify Optiply BV in the Netherlands as the supplier.12

Not confirmed. No alternative current brand name was established.

The product is called Optiply.12

Who it is for

The public audience is roughly £0.5M to £25M in revenue.4

Antevon targets indie beauty and dermocosmetics brands.4

The audit is for beauty brands selling through retailers or about to do so.3

The stated service audience is in the UK and EU.4

The audit is positioned for a founder or commercial team without a full-time owner of the forecast.5

Optiply says its customers have €500K to €500M in annual sales.14

The core offer targets large assortments buying daily.14

Optiply Lite includes up to 1,000 SKUs and 1,000 monthly sales orders.13

Optiply has a Health & Beauty offer aimed at drugstores replenishing daily from multiple suppliers.15

The advertised channels include e-commerce, retail and wholesale.16

A vendor customer story describes Ledstores selling in the UK through Ledpanelwholesale.17

The team sets purchasing rules and chooses how much to automate.18

Who builds the forecast

The brand brings its sales export and retailer reports and makes an hour available for questions.5

Antevon cleans the imperfect data as part of the work.5

Not in the published offer. Responsibility for supplier lead-time, MOQ, safety-stock and connected-system parameter maintenance is not specified publicly.

On the optional desk, Antevon refreshes each forecast number monthly and maintains the ledger.5

Not in the published offer. Native system installation, production integration builds and full-stack migration scope are not established for the general audit.

The client can keep using the delivered files without adopting software or maintaining a paid login.5

Cleaning imperfect data is included in the audit rather than charged as a surcharge.5

The audit leaves the client with two Excel files to keep.5

The brand connects or prepares source data; Optiply advertises automated checks and cleaning.31

The brand verifies planning parameters and which source system owns each field.32

Not confirmed. Included implementation scope and any onboarding fee were not established.13

What the forecast covers

The forecast is by product, retailer and month.5

Not in the published offer. A standard service forecast horizon is not established from the public offer.

Optiply documents product-level forecasts and advertises forecasts for each warehouse.19

A 30-day demand metric is documented, while other horizons depend on product and supply-cycle settings.20

Retailers and sell-through

Not in the published offer. Retailer-by-retailer sell-in versus sell-through input coverage and data-feed availability are not specified.

The stated forecast target is what each retailer will sell, with buy decisions following from it.7

Not in the published offer. retailer EDI support is not evidenced as a documented integration in the public pages read.

A wholesale-demand setting is documented, but this does not establish named-retailer sell-through planning.28

Not confirmed. Named UK retailer sell-through feeds and sell-in/sell-through reconciliation were not established.

Supplier PO EDI is documented as a separately arranged and tested purchasing connection.33

Not confirmed. Named UK retailer inbound EDI and sell-through feeds were not established.

Promotions and launches

The audit models each promotion separately and gives each forecast number a likely range.3

The audit prices a retailer promotion against not running it, in pounds.6

Not in the published offer. The standard method and data requirements for a product with no sales history are not specified in the public offer.

Launch events are marked when the audit cleans sales history.3

Promotion inputs can adjust demand used for forecasts and purchasing advice, subject to plan and permissions.23

New-product advice is provisional and should be reviewed against the launch plan and market knowledge.24

Orders to suppliers

The audit supplies buy, move, hold and cut recommendations with their money impact.3

Not in the published offer. Creating, sending and executing purchase orders are not established parts of the public offer.

Purchase orders are inputs to the audit.3

Not in the published offer. The public service description does not assign every PO creation, sending or supplier-follow-up step.4

Not in the published offer. An audit feature for minimum-order quantities or case-pack optimisation is not established publicly.

The audit puts a date and a price in pounds on each buy that follows the retailer forecast.7

Purchase advice combines expected demand, stock position and configured ordering constraints.21

Optiply supports reviewing, drafting and placing POs, with supplier transmission treated separately.22

Customers can review and place POs, while automated placement depends on configured workflows.22

MOQ and lot size are separate constraints on each product-supplier relationship.26

Supplier lead times feed purchasing, with product-supplier lead-time overrides.27

Cash

Production sizing, cash planning and promotion calls are priced from the same forecast.5

Not in the published offer. An automatic hard-budget constraint or cash-constrained optimiser is not established publicly.

The Cashflow report simulates cash tied up in inventory and expected order commitments.25

Not confirmed. An automatically enforced purchasing cash-budget constraint was not established.

Batches and shelf life

Not in the published offer. Batch tracking, expiry handling and shelf-life constraints are not established in the public offer.

Not confirmed. Expiry-aware or batch-level replenishment was not established.

What it connects to

Not in the published offer. Shopify support is not evidenced as a documented integration in the public pages read.

Not in the published offer. Amazon support is not evidenced as a documented integration in the public pages read.

Not in the published offer. 3PL support is not evidenced as a documented integration in the public pages read.

Not in the published offer. ERP support is not evidenced as a documented integration in the public pages read.

Not in the published offer. CSV file intake support is not evidenced as a documented integration in the public pages read.

Shopify imports product and sales-order data and can receive goods receipts.19

Amazon Seller imports sales orders; full mode also imports products and stock.18

Picqer Fulfilment has documented support-assisted connection setup and API-key data scopes.34

ShipBob is listed as a fulfilment integration without verified field mappings or writeback scope.35

Exact Online has data imports and purchase-order synchronisation back to the ERP.36

CSV imports cover suppliers, supplier-product relationships and updates to existing products.31

What your team still does

Not in the published offer. A formal approval matrix for forecast sign-off and cash commitments is not published.

The brand signs its retailer promotions after the desk’s profit read.5

Not in the published offer. Responsibility for ongoing operational exceptions and their response times is not fully specified publicly.

The team verifies inputs behind unexplained recommendations and can seek support.21

Getting started

The audit takes two weeks from when the data lands, not from payment.3

The audit draft arrives on day 13 and the walkthrough call is on day 14.3

The audit asks for 12 to 24 months of sales, purchase orders, a stockist list and a promotion calendar.3

The client supplies a sales export, retailer reports and an hour for questions.5

Not confirmed. A fixed time to a reviewed, decision-ready forecast was not established.

The Lite page places initial purchasing recommendations in days 4–7 of its example onboarding timeline.29

Setup needs source data plus supplier timing and purchasing constraints.14

Support and UK presence

Yurii Blazhevych takes the call and runs the forecast.5

The audit includes a working session through the first decisions on day 14.5

The monthly desk refreshes the numbers, maintains the ledger and reads retailer promotions before the client signs.5

Antevon lists a registered office at Manorfield, Church Road, Sevenoaks, Kent TN14 6EA.2

Not in the published offer. A staffed UK operating office is not established from the public registered-address statement.

Antevon Ltd states that it is registered in England and Wales under company number 17404379.2

Not in the published offer. UK support hours, time-zone coverage and response-time commitments are not specified publicly.

Not in the published offer. Named or independently verified UK clients are not established from the allowed public pages.

Optiply Lite advertises tailored support during the free trial.29

Not confirmed. A staffed UK office was not established.

Not confirmed. A UK contracting entity linked to this offer was not established.

Not confirmed. UK support hours and response-time commitments were not established.

Optiply publishes a customer example serving the UK market, not proof of a UK-headquartered customer.17

How it is charged

Antevon publishes from-prices for both the audit and the monthly desk; the final fee is scoped on a call.8

Neither the audit nor the monthly desk is billed by the hour.10

The audit fee depends on product and retailer count, is quoted on the first call, and is fixed once agreed.8

Half the audit fee books the slot and half is paid on delivery.8

Data cleaning is part of the audit work, not a surcharge.10

The optional monthly desk is scoped to the catalogue and retailer count.10

Not in the published offer. A separate minimum purchase or initial commitment beyond the published from-prices is unknown.

Not in the published offer. Whether a separate setup or onboarding fee applies is unknown.

There is no surcharge for cleaning imperfect audit data.5

Not in the published offer. Trial availability and trial terms are unknown from the public pages checked.

The full terms for working together are in each signed engagement letter, not the website terms.2

The monthly desk is optional after the audit.10

The audit files keep working without an ongoing software login or subscription.10

The monthly desk has rolling 30-day notice.8

Lite and Starter have scoped public price anchors, not a complete quote for every business.13

Enterprise pricing requires a quote in the visible pricing card.13

Professional pricing requires a quote in the visible pricing card.13

Optiply says the package is calculated from purchasing rules and SKUs, with a tailored proposal.13

The general terms default to euro quotations excluding VAT unless stated otherwise.12

Not confirmed. A contractual minimum purchase or universally applicable minimum fee was not established.

Not confirmed. A standard onboarding or custom-connection fee amount was not established.

Optiply Lite offers a free 14-day trial with no credit card required.29

Marketing offers annual or monthly subscriptions, while the default terms renew for twelve months unless otherwise agreed.12

Anything else

Audit exports and reports are used only to build the client’s files, not shared outside Antevon and deleted on request.11

Nothing recorded yet.

Words used in the table
SKU
one product in one size or shade
MOQ
the smallest order a supplier accepts
PO
a purchase order, your order to a supplier
Lead time
how long a supplier takes to deliver
Sell-through
what shoppers bought at the retailer
EDI
the data link large retailers use for orders and sales
GMV
total sales through your online store
BOM
the list of parts that go into a product
3PL
a warehouse company that stores and ships for you
ERP
a business system for stock, orders and accounts

Published prices

Each price is the company’s own list price, as its page shows it, with the date we checked it. We do not estimate a price a company does not publish. Price your own case.

Optiply

Enterprise directs the buyer to obtain a quote.13

The dedicated Optiply Lite page lists €79 per month.30

Professional directs the buyer to obtain a quote.13

Starter is advertised from €610 per month on the monthly tab.13

Starter is advertised from €490 per month on the yearly tab.13

Antevon

The audit is from £2,500 as a one-off fee; tax is not stated.8

The desk after the audit is from £2,500 per month; tax is not stated.9

Switching or using both

Optiply setup needs sales, stock and supplier data, delivery times, minimum order values and buying schedules14. For Antevon's audit, bring sales exports, retailer reports and an hour for questions. Its clock starts when your data arrives, not when you pay.

Questions people ask

Can I place orders to suppliers in Optiply?

You can draft, review and place orders in Optiply22. Sending those orders to suppliers is a separate step22.

Can Antevon keep my forecast up to date?

Yes, the optional monthly desk refreshes every forecast number. It also maintains your record of decisions.

Can I try Optiply before subscribing?

Optiply Lite offers a free 14-day trial with no credit card required29. Lite includes tailored support during that trial29.

What if a product has no sales history?

Optiply treats its first forecast and buying advice for a new product as provisional24. Use your launch plan and market knowledge while sales history builds24.

Sources and dates

Antevon wrote this page. Each fact about Optiply comes from a public page, read on the date shown. Antevon's own column follows the same rule.

We read these pages on 21 Oct 2026.

Optiply's pages

  1. 12. Algemene Voorwaarden
  2. 13. Pricing | Optiply Inventory Optimization Software
  3. 14. How does Optiply work? | From business case to reality
  4. 15. Inventory optimisation software for health & beauty | Optiply
  5. 16. Optiply: Inventory optimization software for e-commerce businesses
  6. 17. Ledstores improved inventory management/cash flow | Optiply customer stories
  7. 18. Amazon Seller Integration for Replenishment | Optiply
  8. 19. Shopify Inventory Management Integration | Optiply
  9. 20. demand-per-month-or-30-day-forecast.json (help.optiply.com)
  10. 21. what-optiply-does-and-how-it-helps-you.json (help.optiply.com)
  11. 22. step-5-placing-a-purchase-order.json (help.optiply.com)
  12. 23. use-promotions-to-adjust-purchase-advice.json (help.optiply.com)
  13. 24. how-to-deal-with-new-products.json (help.optiply.com)
  14. 25. analytics-cashflow-report.json (help.optiply.com)
  15. 26. minimum-order-quantity-moq.json (help.optiply.com)
  16. 27. supplier-lead-time-and-product-lead-time.json (help.optiply.com)
  17. 28. settings-algorithm-section.json (help.optiply.com)
  18. 29. Optiply Lite
  19. 30. Optiply Lite
  20. 31. From Excel to Automated Replenishment | Optiply
  21. 32. step-3-the-supplier-setup-page.json (help.optiply.com)
  22. 33. edi-purchasing.json (help.optiply.com)
  23. 34. picqer-fulfilment-admin-and-scoped-api-keys.json (help.optiply.com)
  24. 35. Integrations and API-capabilities of Optiply
  25. 36. Exact Online Integration for Automated Purchasing | Optiply

Antevon's own pages

  1. 1. Brand kit · Antevon
  2. 2. Terms · Antevon
  3. 3. The 2-week audit · Antevon
  4. 4. llms.txt (antevon.com)
  5. 5. Antevon · Know how much you'll sell, before you make it.
  6. 6. What a November promotion has to sell to pay back · Antevon
  7. 7. Only 2 left, and the factory needs four weeks · Antevon
  8. 8. The 2-week audit · Antevon
  9. 9. llms.txt (antevon.com)
  10. 10. Antevon · Know how much you'll sell, before you make it.
  11. 11. Privacy · Antevon

Got something wrong? Contact us at corrections@antevon.com. We reply within 5 working days.

Optiply is a trade mark of its owner. Antevon is not affiliated with Optiply.

Plain-text version, for AI assistants

Book the 2-week audit

Twenty minutes with Yurii, on Zoom or by phone.

Finding times…

Rather write? Mail goes to a person, not a funnel: hello@antevon.com.