Antevon vs FD Capital: finance leadership or a sales forecasting project

Antevon describes itself as a managed demand desk for indie beauty and dermocosmetics brands.⁴

The audit is a fixed-fee two-week forecasting project.³

The optional monthly desk refreshes the forecast and maintains the decision ledger.⁵

Antevon publicly offers a bookable two-week demand audit.³

Antevon Ltd operates the public offer and website.²

Not in the published offer. No additional trading aliases were established from the public pages read.

The public trading name is Antevon.¹

This option covers senior finance hiring and fractional CFO or FD leadership, rather than a standalone inventory-planning app.¹⁵

The fractional CFO page says FD Capital contracts experienced CFOs to work inside the client’s team.¹⁶

The CFO Services page describes recruitment and placement across fractional, interim and permanent appointments.¹⁴

CFO as a Service is described as an individually placed CFO, not a standard team or platform package.¹⁹

Defined financial projects can be scoped as CFO engagements.²⁰

Not confirmed. The contractual counterparty and whether a selected CFO engagement is direct service or placement were not resolved.

FD Capital currently advertises fractional, interim and permanent CFO services to UK businesses.¹⁴

The website identifies FD Capital Recruitment Ltd, company 13329383, as its operating company.¹²

Companies House lists Adrian Lawrence as an active person with significant control of FD Capital Recruitment Ltd.¹³

Companies House lists Tayisiya Lawrence as an active person with significant control of FD Capital Recruitment Ltd.¹³

FD Capital also identifies its operating company as FD Capital Recruitment Ltd.¹²

FD Capital advertises fractional CFO and Finance Director recruitment.¹²

The public audience is roughly £0.5M to £25M in revenue.⁴

Antevon targets indie beauty and dermocosmetics brands.⁴

The audit is for beauty brands selling through retailers or about to do so.³

The stated service audience is in the UK and EU.⁴

The audit is positioned for a founder or commercial team without a full-time owner of the forecast.⁵

FD Capital describes £5m–£25m revenue businesses as a typical fit for its fractional CFO model.¹⁶

FD Capital explicitly serves e-commerce and digital retail as part of a wider multi-sector finance practice.¹⁷

FD Capital lists several sectors beyond e-commerce.¹⁴

The e-commerce CFO page describes financial reporting across own websites, Amazon, wholesale and physical retail.¹⁷

FD Capital places fractional CFOs across the UK, not only in London.¹⁶

The outsourced CFO model works best with internal finance staff handling day-to-day work between the CFO’s committed days.¹⁸

The brand brings its sales export and retailer reports and makes an hour available for questions.⁵

Antevon cleans the imperfect data as part of the work.⁵

Not in the published offer. Responsibility for supplier lead-time, MOQ, safety-stock and connected-system parameter maintenance is not specified publicly.

On the optional desk, Antevon refreshes each forecast number monthly and maintains the ledger.⁵

Not in the published offer. Native system installation, production integration builds and full-stack migration scope are not established for the general audit.

The client can keep using the delivered files without adopting software or maintaining a paid login.⁵

Cleaning imperfect data is included in the audit rather than charged as a surcharge.⁵

The audit leaves the client with two Excel files to keep.⁵

The outsourced CFO onboarding outline assigns financial-data review and validation to the CFO engagement.¹⁸

Not confirmed. Ownership of SKU history extraction, mapping and demand-data cleaning was not established.

Not confirmed. Responsibility for lead-time, safety-stock and MOQ parameter upkeep was not established.

FD Capital says it handles engagement terms and stays involved through contracting and onboarding.¹⁶

The forecast is by product, retailer and month.⁵

Not in the published offer. A standard service forecast horizon is not established from the public offer.

Not confirmed. SKU-by-retailer demand-forecast granularity was not established for the selected CFO service.¹⁷

Not confirmed. A demand-forecast horizon was not established for FD Capital’s CFO engagements.

The CFO-as-a-Service page describes a 13-week cash flow model updated weekly.¹⁹

Not in the published offer. Retailer-by-retailer sell-in versus sell-through input coverage and data-feed availability are not specified.

The stated forecast target is what each retailer will sell, with buy decisions following from it.⁷

Not in the published offer. retailer EDI support is not evidenced as a documented integration in the public pages read.

Not confirmed. Retailer sell-in and consumer sell-through forecasting were not distinguished in the selected service pages.

Not confirmed. Retailer EDI integration support was not established.

The audit models each promotion separately and gives each forecast number a likely range.³

The audit prices a retailer promotion against not running it, in pounds.⁶

Not in the published offer. The standard method and data requirements for a product with no sales history are not specified in the public offer.

Launch events are marked when the audit cleans sales history.³

Not confirmed. Retailer promotion modelling and approval recommendations were not established.

Not confirmed. New-product demand planning was not established.

The audit supplies buy, move, hold and cut recommendations with their money impact.³

Not in the published offer. Creating, sending and executing purchase orders are not established parts of the public offer.

Purchase orders are inputs to the audit.³

Not in the published offer. The public service description does not assign every PO creation, sending or supplier-follow-up step.⁴

Not in the published offer. An audit feature for minimum-order quantities or case-pack optimisation is not established publicly.

The audit puts a date and a price in pounds on each buy that follows the retailer forecast.⁷

Not confirmed. Detailed reorder quantities and an ongoing replenishment workflow were not established.

Not confirmed. Purchase-order creation, sending and supplier follow-up were not established.

Not confirmed. Responsibility for placing POs and following suppliers was not established.

Not confirmed. MOQ-aware purchase recommendations were not established.

Not confirmed. Supplier lead-time-aware replenishment was not established.

Production sizing, cash planning and promotion calls are priced from the same forecast.⁵

Not in the published offer. An automatic hard-budget constraint or cash-constrained optimiser is not established publicly.

The CFO-as-a-Service scope includes cash-flow modelling and active working-capital management, including inventory where applicable.¹⁹

Not confirmed. Cash-constrained SKU purchasing optimisation was not established.

Not in the published offer. Batch tracking, expiry handling and shelf-life constraints are not established in the public offer.

Not confirmed. Batch, expiry and shelf-life planning were not established.

Not in the published offer. Shopify support is not evidenced as a documented integration in the public pages read.

Not in the published offer. Amazon support is not evidenced as a documented integration in the public pages read.

Not in the published offer. 3PL support is not evidenced as a documented integration in the public pages read.

Not in the published offer. ERP support is not evidenced as a documented integration in the public pages read.

Not in the published offer. CSV file intake support is not evidenced as a documented integration in the public pages read.

Not confirmed. Shopify finance experience is advertised, but a data connector or read/write integration was not established.¹⁷

Not confirmed. Amazon finance experience is advertised, but a data connector or read/write integration was not established.¹⁷

Not confirmed. 3PL integration support was not established.

Not confirmed. ERP implementation oversight is advertised, but an ERP connector and its data flows were not established.¹⁸

Not confirmed. CSV or other manual export import integration support was not established.

Not in the published offer. A formal approval matrix for forecast sign-off and cash commitments is not published.

The brand signs its retailer promotions after the desk’s profit read.⁵

Not in the published offer. Responsibility for ongoing operational exceptions and their response times is not fully specified publicly.

Not confirmed. Forecast, purchase and cash-commitment approval authority was not established for a specific engagement.

Not confirmed. Responsibility for SKU demand exceptions and stockout or promotion adjustments was not established.

The audit takes two weeks from when the data lands, not from payment.³

The audit draft arrives on day 13 and the walkthrough call is on day 14.³

The audit asks for 12 to 24 months of sales, purchase orders, a stockist list and a promotion calendar.³

The client supplies a sales export, retailer reports and an hour for questions.⁵

FD Capital says it typically presents a fractional CFO shortlist within three to seven working days after agreeing the brief.¹⁶

The fractional CFO FAQ says most candidates are available within one to two weeks of appointment, with some available immediately.¹⁶

Not confirmed. Time to a first reviewed, decision-ready SKU and retailer demand forecast was not established.

The client agrees the brief and time commitment, meets candidates and selects the CFO before contracting.¹⁶

The pricing guide asks clients to give the CFO decision-maker access, commercial context and agreed communication protocols.²⁰

Yurii Blazhevych takes the call and runs the forecast.⁵

The audit includes a working session through the first decisions on day 14.⁵

The monthly desk refreshes the numbers, maintains the ledger and reads retailer promotions before the client signs.⁵

Antevon lists a registered office at Manorfield, Church Road, Sevenoaks, Kent TN14 6EA.²

Not in the published offer. A staffed UK operating office is not established from the public registered-address statement.

Antevon Ltd states that it is registered in England and Wales under company number 17404379.²

Not in the published offer. UK support hours, time-zone coverage and response-time commitments are not specified publicly.

Not in the published offer. Named or independently verified UK clients are not established from the allowed public pages.

FD Capital says it stays in contact and can help change days, focus or employment model during an engagement.¹⁸

FD Capital lists its main office at 167–169 Great Portland Street in London.²³

Companies House lists FD Capital Recruitment Ltd, number 13329383, as an active UK private limited company incorporated on 12 April 2021.²⁴

Not confirmed. Fixed UK support hours, timezone coverage and response-time commitments during an engagement were not established.

FD Capital names West Sussex technology business MAS Technicae Group as a six-month fractional CFO client.²⁵

Antevon publishes from-prices for both the audit and the monthly desk; the final fee is scoped on a call.⁸

Neither the audit nor the monthly desk is billed by the hour.¹⁰

The audit fee depends on product and retailer count, is quoted on the first call, and is fixed once agreed.⁸

Half the audit fee books the slot and half is paid on delivery.⁸

Data cleaning is part of the audit work, not a surcharge.¹⁰

The optional monthly desk is scoped to the catalogue and retailer count.¹⁰

Not in the published offer. A separate minimum purchase or initial commitment beyond the published from-prices is unknown.

Not in the published offer. Whether a separate setup or onboarding fee applies is unknown.

There is no surcharge for cleaning imperfect audit data.⁵

Not in the published offer. Trial availability and trial terms are unknown from the public pages checked.

The full terms for working together are in each signed engagement letter, not the website terms.²

The monthly desk is optional after the audit.¹⁰

The audit files keep working without an ongoing software login or subscription.¹⁰

The monthly desk has rolling 30-day notice.⁸

FD Capital publishes indicative rate ranges, while each engagement is quoted individually.²¹

A specific interim placement fee is discussed during the brief call.²²

Fractional CFO engagements use day rates or retainers, with project work scoped separately.¹⁶

The pricing guide says most engagements invoice monthly in arrears, with the invoicing model agreed upfront.²⁰

The pricing guide says VAT at 20% is added when the CFO is VAT-registered.²⁰

Not confirmed. A binding minimum spend or minimum days commitment was not established.

The fractional FD cost guide says there is no separate placement or search charge for fractional arrangements.²¹

Not confirmed. A complete setup-cost or placement-fee total for the selected engagement was not established.

Not confirmed. A free trial or risk-free trial commitment was not established.

The pricing guide describes a typical three-month initial period, a one-month break point, and rolling monthly terms afterwards.²⁰

Interim FD assignments are described as typically lasting three to twelve months.²²

Audit exports and reports are used only to build the client’s files, not shared outside Antevon and deleted on request.¹¹

Nothing recorded yet.