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ComparisonsPart-time operations and finance experts

Antevon vs WrightCFO: financial leadership or a two-week forecast audit

Checked against WrightCFO’s public pages. Prices, features and company facts checked 21 Oct 2026. Content updated 21 Oct 2026.

WrightCFO builds cashflow forecasts and scenario models, while Antevon forecasts what each retailer will sell16. Pick WrightCFO for financial leadership or Antevon for a fixed-fee, two-week forecasting project16.

Who each one fits

WrightCFO targets UK businesses with £1M to £10M in revenue whose finance team needs senior advice16.

Antevon is for indie beauty and skincare brands in the UK and EU. The audit fits teams without a full-time forecast owner.

When WrightCFO is the better choice

  • If you are raising funding, consider WrightCFO for financial models and support preparing for investor checks16.
  • If you need help closing the month's accounts, consider WrightCFO's Controller service for account checks and financial controls19.

When Antevon is the better choice

  • If you need stock decisions, Antevon's audit recommends what to buy, move, hold or cut, with the money impact.
  • If you need to decide on a retailer promotion, Antevon's audit compares the money outcome with not running it.

How they differ

WrightCFO can design and implement finance systems within an agreed engagement16. WrightCFO's pages do not say whether its planning work connects through a retailer data link (EDI).

Antevon's forecast gives a number for each product, retailer and month. You supply a sales export, retailer reports and an hour for questions. The audit includes cleaning imperfect data, without a surcharge.

WrightCFO is based in London with clients across the UK and beyond16. It combines remote advice with in-person meetings16. Yurii Blazhevych, who runs Antevon's forecasts, takes your call.

Side by side

Rows are the questions UK beauty brands ask us. Each line is a fact from the company’s own public pages. Check this comparison: sources and dates below.

Question
Antevon
WrightCFO
What it is

Antevon describes itself as a managed demand desk for indie beauty and dermocosmetics brands.4

The audit is a fixed-fee two-week forecasting project.3

WrightCFO is a fractional CFO practice offering financial advisory and project work.16

WrightCFO delivers scoped fractional CFO services through B2B service contracts rather than an employment relationship.16

Who it is for

The public audience is roughly £0.5M to £25M in revenue.4

Antevon targets indie beauty and dermocosmetics brands.4

WrightCFO positions its CFO services for UK scale-ups with £1M to £10M revenue.16

WrightCFO names technology, creative, media and not-for-profit organisations as specialisms.15

Who builds the forecast

The brand brings its sales export and retailer reports and makes an hour available for questions.5

Antevon cleans the imperfect data as part of the work.5

Finance-system design and implementation are available within a scoped WrightCFO engagement.16

What the forecast covers

The forecast is by product, retailer and month.5

WrightCFO offers maintained cashflow forecasting and scenario models.16

Retailers and sell-through

The stated forecast target is what each retailer will sell, with buy decisions following from it.7

Not confirmed. WrightCFO’s current distinction between retailer sell-in orders and consumer sell-through in demand forecasts is not established.

Promotions and launches

The audit models each promotion separately and gives each forecast number a likely range.3

The audit prices a retailer promotion against not running it, in pounds.6

Not confirmed. WrightCFO’s current retailer-promotion demand modelling and promotion-profit review scope is not established.

Orders to suppliers

The audit supplies buy, move, hold and cut recommendations with their money impact.3

Purchase orders are inputs to the audit.3

Not confirmed. A dated WrightCFO retail article discusses inventory control and buy timing, but current operational replenishment delivery is not established.18

Cash

Production sizing, cash planning and promotion calls are priced from the same forecast.5

WrightCFO offers cashflow forecasting and working-capital management.19

Batches and shelf life

Not part of the published offer.

Not confirmed. WrightCFO’s current batch, expiry and shelf-life planning scope is not established.

What it connects to

Not part of the published offer.

Not confirmed. A documented Shopify data integration for WrightCFO’s planning work is not established.

What your team still does

The brand signs its retailer promotions after the desk’s profit read.5

Not confirmed. WrightCFO’s contractual allocation of forecast sign-off and purchase or cash approvals is not established.

Getting started

The audit takes two weeks from when the data lands, not from payment.3

The audit draft arrives on day 13 and the walkthrough call is on day 14.3

WrightCFO says engagement starts once the scope is agreed.16

Support and UK presence

Yurii Blazhevych takes the call and runs the forecast.5

The audit includes a working session through the first decisions on day 14.5

WrightCFO offers a single point of contact backed by its wider practice.16

WrightCFO says engagements blend remote advisory work with in-person meetings.16

How it is charged

Antevon publishes from-prices for both the audit and the monthly desk; the final fee is scoped on a call.8

Neither the audit nor the monthly desk is billed by the hour.10

Current WrightCFO engagements are individually scoped and quoted after a discovery call.16

WrightCFO describes fixed-fee or capped projects and typically monthly retained advisory.16

Anything else

Audit exports and reports are used only to build the client’s files, not shared outside Antevon and deleted on request.11

WrightCFO offers board packs, investor reporting frameworks and KPI structures.16

WrightCFO offers finance coaching, commonly in blocks of twelve one-hour sessions.22

Every fact we hold for this page (131), with what we could not confirm
Question
Antevon
WrightCFO
What it is

Antevon describes itself as a managed demand desk for indie beauty and dermocosmetics brands.4

The audit is a fixed-fee two-week forecasting project.3

The optional monthly desk refreshes the forecast and maintains the decision ledger.5

Antevon publicly offers a bookable two-week demand audit.3

Antevon Ltd operates the public offer and website.2

Not in the published offer. No additional trading aliases were established from the public pages read.

The public trading name is Antevon.1

WrightCFO is a fractional CFO practice offering financial advisory and project work.16

WrightCFO delivers scoped fractional CFO services through B2B service contracts rather than an employment relationship.16

WrightCFO also offers defined project engagements with a specified endpoint and deliverables.16

WrightCFO offers retained advisory and hybrid engagements to an agreed scope.16

WrightCFO currently advertises scoped CFO engagements to UK scale-ups.12

Companies House lists Sophie Louise Wright as a person with significant control of WRIGHTCFO LTD.14

WrightCFO identifies Sophie Wright as its founder and managing director.15

The associated legal company is WRIGHTCFO LTD.13

WrightCFO is the public trading name of this UK finance practice.12

Who it is for

The public audience is roughly £0.5M to £25M in revenue.4

Antevon targets indie beauty and dermocosmetics brands.4

The audit is for beauty brands selling through retailers or about to do so.3

The stated service audience is in the UK and EU.4

The audit is positioned for a founder or commercial team without a full-time owner of the forecast.5

WrightCFO positions its CFO services for UK scale-ups with £1M to £10M revenue.16

WrightCFO names technology, creative, media and not-for-profit organisations as specialisms.15

WrightCFO also advertises CFO services for private-equity-backed portfolio companies.17

Not confirmed. A current standard channel-specific planning scope is not established for WrightCFO.

WrightCFO says it is based in London with clients across the UK and beyond.16

WrightCFO targets businesses whose existing finance team needs senior advisory input.16

Who builds the forecast

The brand brings its sales export and retailer reports and makes an hour available for questions.5

Antevon cleans the imperfect data as part of the work.5

Not in the published offer. Responsibility for supplier lead-time, MOQ, safety-stock and connected-system parameter maintenance is not specified publicly.

On the optional desk, Antevon refreshes each forecast number monthly and maintains the ledger.5

Not in the published offer. Native system installation, production integration builds and full-stack migration scope are not established for the general audit.

The client can keep using the delivered files without adopting software or maintaining a paid login.5

Cleaning imperfect data is included in the audit rather than charged as a surcharge.5

The audit leaves the client with two Excel files to keep.5

Not confirmed. How data extraction, cleaning and mapping are divided between WrightCFO and the client is not established for demand planning.

Not confirmed. Who maintains inventory-planning parameters in a WrightCFO engagement is not established.

Finance-system design and implementation are available within a scoped WrightCFO engagement.16

What the forecast covers

The forecast is by product, retailer and month.5

Not in the published offer. A standard service forecast horizon is not established from the public offer.

WrightCFO offers maintained cashflow forecasting and scenario models.16

Not confirmed. Current SKU-by-retailer demand-forecast granularity is not established for WrightCFO.

Not confirmed. WrightCFO’s current demand-forecast horizon is not established.

Retailers and sell-through

Not in the published offer. Retailer-by-retailer sell-in versus sell-through input coverage and data-feed availability are not specified.

The stated forecast target is what each retailer will sell, with buy decisions following from it.7

Not in the published offer. retailer EDI support is not evidenced as a documented integration in the public pages read.

Not confirmed. WrightCFO’s current distinction between retailer sell-in orders and consumer sell-through in demand forecasts is not established.

Not confirmed. A documented retailer EDI data integration for WrightCFO’s planning work is not established.

Promotions and launches

The audit models each promotion separately and gives each forecast number a likely range.3

The audit prices a retailer promotion against not running it, in pounds.6

Not in the published offer. The standard method and data requirements for a product with no sales history are not specified in the public offer.

Launch events are marked when the audit cleans sales history.3

Not confirmed. WrightCFO’s current retailer-promotion demand modelling and promotion-profit review scope is not established.

Not confirmed. WrightCFO’s current new-product launch demand-planning scope is not established.

Orders to suppliers

The audit supplies buy, move, hold and cut recommendations with their money impact.3

Not in the published offer. Creating, sending and executing purchase orders are not established parts of the public offer.

Purchase orders are inputs to the audit.3

Not in the published offer. The public service description does not assign every PO creation, sending or supplier-follow-up step.4

Not in the published offer. An audit feature for minimum-order quantities or case-pack optimisation is not established publicly.

The audit puts a date and a price in pounds on each buy that follows the retailer forecast.7

Not confirmed. A dated WrightCFO retail article discusses inventory control and buy timing, but current operational replenishment delivery is not established.18

Not confirmed. WrightCFO’s current purchase-order creation, sending and supplier-follow-up scope is not established.

Not confirmed. Whether WrightCFO or the client places and sends purchase orders is not established.

Not confirmed. WrightCFO’s current treatment of minimum order quantities in stock decisions is not established.

Not confirmed. WrightCFO’s current treatment of supplier lead times in stock decisions is not established.

Cash

Production sizing, cash planning and promotion calls are priced from the same forecast.5

Not in the published offer. An automatic hard-budget constraint or cash-constrained optimiser is not established publicly.

WrightCFO offers cashflow forecasting and working-capital management.19

Batches and shelf life

Not in the published offer. Batch tracking, expiry handling and shelf-life constraints are not established in the public offer.

Not confirmed. WrightCFO’s current batch, expiry and shelf-life planning scope is not established.

What it connects to

Not in the published offer. Shopify support is not evidenced as a documented integration in the public pages read.

Not in the published offer. Amazon support is not evidenced as a documented integration in the public pages read.

Not in the published offer. 3PL support is not evidenced as a documented integration in the public pages read.

Not in the published offer. ERP support is not evidenced as a documented integration in the public pages read.

Not in the published offer. CSV file intake support is not evidenced as a documented integration in the public pages read.

Not confirmed. A documented Shopify data integration for WrightCFO’s planning work is not established.

Not confirmed. A documented Amazon data integration for WrightCFO’s planning work is not established.

Not confirmed. A documented 3PL data integration for WrightCFO’s planning work is not established.

Not confirmed. A documented ERP data integration for WrightCFO’s planning work is not established.

Not confirmed. A documented CSV data integration for WrightCFO’s planning work is not established.

What your team still does

Not in the published offer. A formal approval matrix for forecast sign-off and cash commitments is not published.

The brand signs its retailer promotions after the desk’s profit read.5

Not in the published offer. Responsibility for ongoing operational exceptions and their response times is not fully specified publicly.

Not confirmed. WrightCFO’s contractual allocation of forecast sign-off and purchase or cash approvals is not established.

Not confirmed. Who investigates and resolves stock-planning exceptions in a WrightCFO engagement is not established.

Getting started

The audit takes two weeks from when the data lands, not from payment.3

The audit draft arrives on day 13 and the walkthrough call is on day 14.3

The audit asks for 12 to 24 months of sales, purchase orders, a stockist list and a promotion calendar.3

The client supplies a sales export, retailer reports and an hour for questions.5

Not confirmed. WrightCFO quotes one to two weeks to engagement start, not to the first usable forecast.16

WrightCFO says engagement starts once the scope is agreed.16

Support and UK presence

Yurii Blazhevych takes the call and runs the forecast.5

The audit includes a working session through the first decisions on day 14.5

The monthly desk refreshes the numbers, maintains the ledger and reads retailer promotions before the client signs.5

Antevon lists a registered office at Manorfield, Church Road, Sevenoaks, Kent TN14 6EA.2

Not in the published offer. A staffed UK operating office is not established from the public registered-address statement.

Antevon Ltd states that it is registered in England and Wales under company number 17404379.2

Not in the published offer. UK support hours, time-zone coverage and response-time commitments are not specified publicly.

Not in the published offer. Named or independently verified UK clients are not established from the allowed public pages.

WrightCFO offers a single point of contact backed by its wider practice.16

WrightCFO says engagements blend remote advisory work with in-person meetings.16

WrightCFO lists London as its office location.21

Companies House lists active UK company WRIGHTCFO LTD, number 09289100, with a Twickenham registered office.13

Not confirmed. WrightCFO’s support hours, response commitments and service time zone are not established.

WrightCFO says it serves clients across the UK and beyond.16

How it is charged

Antevon publishes from-prices for both the audit and the monthly desk; the final fee is scoped on a call.8

Neither the audit nor the monthly desk is billed by the hour.10

The audit fee depends on product and retailer count, is quoted on the first call, and is fixed once agreed.8

Half the audit fee books the slot and half is paid on delivery.8

Data cleaning is part of the audit work, not a surcharge.10

The optional monthly desk is scoped to the catalogue and retailer count.10

Not in the published offer. A separate minimum purchase or initial commitment beyond the published from-prices is unknown.

Not in the published offer. Whether a separate setup or onboarding fee applies is unknown.

There is no surcharge for cleaning imperfect audit data.5

Not in the published offer. Trial availability and trial terms are unknown from the public pages checked.

The full terms for working together are in each signed engagement letter, not the website terms.2

The monthly desk is optional after the audit.10

The audit files keep working without an ongoing software login or subscription.10

The monthly desk has rolling 30-day notice.8

Current WrightCFO engagements are individually scoped and quoted after a discovery call.16

WrightCFO describes fixed-fee or capped projects and typically monthly retained advisory.16

Not confirmed. WrightCFO’s current minimum fee or minimum committed spend is not established.

Not confirmed. Any mandatory separate setup or onboarding fee for WrightCFO is not established.

Not confirmed. A WrightCFO service trial and its terms are not established.

Not confirmed. WrightCFO’s minimum term, renewal and cancellation notice are not established.

Anything else

Audit exports and reports are used only to build the client’s files, not shared outside Antevon and deleted on request.11

WrightCFO offers board packs, investor reporting frameworks and KPI structures.16

WrightCFO offers finance coaching, commonly in blocks of twelve one-hour sessions.22

WrightCFO offers finance-function process design, recruitment specifications and mentoring frameworks.16

WrightCFO’s Controller service covers month-end close, reconciliations, controls and reporting.19

WrightCFO offers fundraising models, data-room preparation, due diligence and M&A support.16

Words used in the table
SKU
one product in one size or shade
MOQ
the smallest order a supplier accepts
PO
a purchase order, your order to a supplier
Lead time
how long a supplier takes to deliver
Sell-through
what shoppers bought at the retailer
EDI
the data link large retailers use for orders and sales
GMV
total sales through your online store
BOM
the list of parts that go into a product
3PL
a warehouse company that stores and ships for you
ERP
a business system for stock, orders and accounts

Published prices

Each price is the company’s own list price, as its page shows it, with the date we checked it. We do not estimate a price a company does not publish. Price your own case.

WrightCFO

The dated May 2024 article publishes a £1,200/day CFO consultant guideline.20

The dated May 2024 article publishes a £750/day charity CFO support guideline.20

Not confirmed. The amount for a current tailored WrightCFO engagement is unknown until quoted.16

The dated May 2024 article publishes a £650/month startup retainer guideline for five hours a month.20

Antevon

The audit is from £2,500 as a one-off fee; tax is not stated.8

The desk after the audit is from £2,500 per month; tax is not stated.9

Switching or using both

If you need financial models alongside dated buying recommendations, consider separate scopes for WrightCFO and Antevon16. Agree responsibilities and approvals in writing before using both16.

Questions people ask

Do I need a subscription to keep using Antevon's files?

No, the audit files keep working without a paid login. You receive two Excel files to keep.

When does the Antevon audit start?

Work starts when your data arrives, not when you pay. Send 12 to 24 months of sales, orders to suppliers, your retailer list and promotion calendar.

How does WrightCFO charge?

WrightCFO quotes each engagement after a discovery call16. Projects have fixed or capped fees, while ongoing advice usually has a monthly fee16.

Can Antevon keep the forecast up to date?

Yes, the optional monthly desk refreshes the forecast and maintains the record of decisions. The desk has rolling 30-day notice.

Book the 2-week audit

Sources and dates

Antevon wrote this page. Each fact about WrightCFO comes from a public page, read on the date shown. Antevon's own column follows the same rule.

We read these pages on 21 Oct 2026.

WrightCFO's pages

  1. 12. Home (original) - WrightCFO
  2. 13. WRIGHTCFO LTD overview - Find and update company information - GOV.UK
  3. 14. WRIGHTCFO LTD persons with significant control - Find and update company information - GOV.UK
  4. 15. About Us WrightCFO About WrightCFO
  5. 16. Services - WrightCFO
  6. 17. Private Equity - WrightCFO
  7. 18. Spotlight on Independent Retailer Month - WrightCFO
  8. 19. Controller: Your Guide to Financial Leadership - WrightCFO
  9. 20. What is a Fractional CFO? WrightCFO Answers Your Questions - WrightCFO
  10. 21. Contact Us - WrightCFO
  11. 22. Finance Coaching: Personalised Development for You - WrightCFO

Antevon's own pages

  1. 1. Brand kit · Antevon
  2. 2. Terms · Antevon
  3. 3. The 2-week audit · Antevon
  4. 4. llms.txt (antevon.com)
  5. 5. Antevon · Know how much you'll sell, before you make it.
  6. 6. What a November promotion has to sell to pay back · Antevon
  7. 7. Only 2 left, and the factory needs four weeks · Antevon
  8. 8. The 2-week audit · Antevon
  9. 9. llms.txt (antevon.com)
  10. 10. Antevon · Know how much you'll sell, before you make it.
  11. 11. Privacy · Antevon

Got something wrong? Contact us at corrections@antevon.com. We reply within 5 working days.

WrightCFO is a trade mark of its owner. Antevon is not affiliated with WrightCFO.

Plain-text version, for AI assistants

Book the 2-week audit

Twenty minutes with Yurii, on Zoom or by phone.

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Rather write? Mail goes to a person, not a funnel: hello@antevon.com.