Antevon vs Google Sheets: a spreadsheet, or a forecast built for you

Antevon describes itself as a managed demand desk for indie beauty and dermocosmetics brands.⁴

The audit is a fixed-fee two-week forecasting project.³

The optional monthly desk refreshes the forecast and maintains the decision ledger.⁵

Antevon publicly offers a bookable two-week demand audit.³

Antevon Ltd operates the public offer and website.²

Not in the published offer. No additional trading aliases were established from the public pages read.

The public trading name is Antevon.¹

This option is a DIY stock-planning workflow rather than a purchased planning operator.¹²

For this comparison option, the brand builds and runs the plan in a spreadsheet.¹²

The underlying Google Sheets product is online collaborative spreadsheet software.¹²

Google Sheets is actively offered on Google’s current public product page.¹²

Google provides Google Sheets as part of its Workspace product family.¹³

Google Sheets is also referred to as Sheets on its product page.¹²

Build and run the plan in Google Sheets is a DIY workflow using Google Sheets.¹²

The public audience is roughly £0.5M to £25M in revenue.⁴

Antevon targets indie beauty and dermocosmetics brands.⁴

The audit is for beauty brands selling through retailers or about to do so.³

The stated service audience is in the UK and EU.⁴

The audit is positioned for a founder or commercial team without a full-time owner of the forecast.⁵

Google positions its Workspace Business editions for one-person, small and medium-sized organisations, with up to 300 users.¹⁴

Sheets is a general-purpose spreadsheet with pre-built tables that include inventory management.¹²

A DIY Sheets plan can use imported files from the brand’s channels, with channel definitions and mapping chosen by its owner.¹⁵

A UK-localised product page and published GBP Workspace prices provide evidence of UK relevance.¹⁶

This DIY option fits a team with someone able to build, check and maintain the workbook and its planning assumptions.¹²

The brand brings its sales export and retailer reports and makes an hour available for questions.⁵

Antevon cleans the imperfect data as part of the work.⁵

Not in the published offer. Responsibility for supplier lead-time, MOQ, safety-stock and connected-system parameter maintenance is not specified publicly.

On the optional desk, Antevon refreshes each forecast number monthly and maintains the ledger.⁵

Not in the published offer. Native system installation, production integration builds and full-stack migration scope are not established for the general audit.

The client can keep using the delivered files without adopting software or maintaining a paid login.⁵

Cleaning imperfect data is included in the audit rather than charged as a surcharge.⁵

The audit leaves the client with two Excel files to keep.⁵

The brand owns export collection, SKU/channel mapping, cleanup and import or connector upkeep.¹⁵

The brand maintains forecast formulas, lead times, reorder assumptions, event context and any scripts or add-ons.¹⁸

Workbook design, source mapping and planning implementation remain with the brand in this DIY scenario.¹⁸

The forecast is by product, retailer and month.⁵

Not in the published offer. A standard service forecast horizon is not established from the public offer.

Sheets provides a linear-regression FORECAST function; a per-product or per-retailer model requires the team to define the data and layout.¹⁷

Not confirmed. No standard demand-planning horizon was established; the DIY owner must choose and validate one.

Not in the published offer. Retailer-by-retailer sell-in versus sell-through input coverage and data-feed availability are not specified.

The stated forecast target is what each retailer will sell, with buy decisions following from it.⁷

Not in the published offer. retailer EDI support is not evidenced as a documented integration in the public pages read.

Not confirmed. Automatic retailer sell-in versus consumer sell-through classification or data feeds were not established.

Not confirmed. A named retailer EDI planning connector, its data objects and read/write scope were not verified for this DIY package.

The audit models each promotion separately and gives each forecast number a likely range.³

The audit prices a retailer promotion against not running it, in pounds.⁶

Not in the published offer. The standard method and data requirements for a product with no sales history are not specified in the public offer.

Launch events are marked when the audit cleans sales history.³

Not confirmed. A prebuilt promotion-uplift model was not established; any such model would need separate workbook or add-on verification.

Not confirmed. A prebuilt launch-demand model was not established.

The audit supplies buy, move, hold and cut recommendations with their money impact.³

Not in the published offer. Creating, sending and executing purchase orders are not established parts of the public offer.

Purchase orders are inputs to the audit.³

Not in the published offer. The public service description does not assign every PO creation, sending or supplier-follow-up step.⁴

Not in the published offer. An audit feature for minimum-order quantities or case-pack optimisation is not established publicly.

The audit puts a date and a price in pounds on each buy that follows the retailer forecast.⁷

Not confirmed. Pre-built inventory tables are advertised, but a replenishment recommendation workflow was not verified.

Not confirmed. A standard supplier purchase-order creation, sending and tracking workflow was not established.

The brand owns approved PO placement and supplier follow-up unless it separately arranges an operator or integration.¹²

Not confirmed. Automatic minimum-order-quantity enforcement in a stock plan was not established.

Not confirmed. Automatic lead-time-based stock-planning rules were not established.

Production sizing, cash planning and promotion calls are priced from the same forecast.⁵

Not in the published offer. An automatic hard-budget constraint or cash-constrained optimiser is not established publicly.

Not confirmed. A prebuilt cash-constrained buying optimiser was not established.

Not in the published offer. Batch tracking, expiry handling and shelf-life constraints are not established in the public offer.

Not confirmed. A prebuilt batch, expiry or shelf-life planning workflow was not established.

Not in the published offer. Shopify support is not evidenced as a documented integration in the public pages read.

Not in the published offer. Amazon support is not evidenced as a documented integration in the public pages read.

Not in the published offer. 3PL support is not evidenced as a documented integration in the public pages read.

Not in the published offer. ERP support is not evidenced as a documented integration in the public pages read.

Not in the published offer. CSV file intake support is not evidenced as a documented integration in the public pages read.

Not confirmed. A named Shopify planning connector, its data objects and read/write scope were not verified for this DIY package.

Not confirmed. A named Amazon planning connector, its data objects and read/write scope were not verified for this DIY package.

Not confirmed. A named 3PL planning connector, its data objects and read/write scope were not verified for this DIY package.

Not confirmed. A named ERP planning connector, its data objects and read/write scope were not verified for this DIY package.

Sheets can import CSV and Excel files through its file-import workflow.¹⁵

Google Sheets exposes a REST API for reading and modifying spreadsheet data; a source-system connection still has to be built or supplied.²⁵

Not in the published offer. A formal approval matrix for forecast sign-off and cash commitments is not published.

The brand signs its retailer promotions after the desk’s profit read.⁵

Not in the published offer. Responsibility for ongoing operational exceptions and their response times is not fully specified publicly.

The brand retains forecast review, cash approval and buying sign-off in the DIY workflow.¹²

The brand sets exception rules, investigates alerts and decides what action to take.¹²

The audit takes two weeks from when the data lands, not from payment.³

The audit draft arrives on day 13 and the walkthrough call is on day 14.³

The audit asks for 12 to 24 months of sales, purchase orders, a stockist list and a promotion calendar.³

The client supplies a sales export, retailer reports and an hour for questions.⁵

Not confirmed. No published time to a first reviewed stock-planning forecast was established.

A DIY plan needs usable source data, a workbook model, access controls and a named owner who can check it.¹⁵

Yurii Blazhevych takes the call and runs the forecast.⁵

The audit includes a working session through the first decisions on day 14.⁵

The monthly desk refreshes the numbers, maintains the ledger and reads retailer promotions before the client signs.⁵

Antevon lists a registered office at Manorfield, Church Road, Sevenoaks, Kent TN14 6EA.²

Not in the published offer. A staffed UK operating office is not established from the public registered-address statement.

Antevon Ltd states that it is registered in England and Wales under company number 17404379.²

Not in the published offer. UK support hours, time-zone coverage and response-time commitments are not specified publicly.

Not in the published offer. Named or independently verified UK clients are not established from the allowed public pages.

Google Workspace support varies by subscription, and Essentials Starter users must upgrade to contact support.¹⁹

Google lists a London corporate office; this does not establish a dedicated UK Sheets planning or support team.²²

Google’s Workspace contracting table assigns EMEA outside France, Italy and Poland to Google Cloud EMEA Limited, rather than proving a UK-incorporated Sheets supplier.²³

Google advertises 24/7 care for P1 and P2 cases on Enhanced Support, but a UK-specific baseline-hours promise was not established.²⁴

Not confirmed. No named UK beauty stock-planning customer was established in the public sources read.

Antevon publishes from-prices for both the audit and the monthly desk; the final fee is scoped on a call.⁸

Neither the audit nor the monthly desk is billed by the hour.¹⁰

The audit fee depends on product and retailer count, is quoted on the first call, and is fixed once agreed.⁸

Half the audit fee books the slot and half is paid on delivery.⁸

Data cleaning is part of the audit work, not a surcharge.¹⁰

The optional monthly desk is scoped to the catalogue and retailer count.¹⁰

Not in the published offer. A separate minimum purchase or initial commitment beyond the published from-prices is unknown.

Not in the published offer. Whether a separate setup or onboarding fee applies is unknown.

There is no surcharge for cleaning imperfect audit data.⁵

Not in the published offer. Trial availability and trial terms are unknown from the public pages checked.

The full terms for working together are in each signed engagement letter, not the website terms.²

The monthly desk is optional after the audit.¹⁰

The audit files keep working without an ongoing software login or subscription.¹⁰

The monthly desk has rolling 30-day notice.⁸

Public no-charge collaboration availability and exact GBP Workspace list rates were established, but these do not price the team’s planning work.¹⁶

The Enterprise Workspace marketing tier routes buyers to sales rather than showing an amount.²¹

Workspace licences are per user, while the brand’s workbook and planning work must be costed separately.¹⁶

An annual plan commits the purchased licence count until renewal; no numeric minimum seat count was established.¹⁶

Not confirmed. No fixed setup price for a DIY forecasting and stock-planning workbook was established.

Google’s Workspace pricing page advertises a 14-day no-cost trial.²¹

The Flexible Plan bills monthly and allows cancellation at any time without penalty.¹⁶

An Annual/Fixed-Term plan commits the subscription, and early cancellation leaves the remaining balance payable without refunds.¹⁶

Audit exports and reports are used only to build the client’s files, not shared outside Antevon and deleted on request.¹¹

Nothing recorded yet.