Antevon vs Genie: a two-week audit or a historical platform
Checked against Genie’s public pages. Prices, features and company facts checked 21 Oct 2026. Content updated 21 Oct 2026.
Genie announced plans to close its platform on 31 August 2025 while integrating into Doss12. Antevon offers a fixed-fee, two-week forecasting audit.
Who each one fits
Antevon serves UK and EU independent beauty and skincare brands selling through retailers, or preparing to. The audit fits founders and commercial teams without someone who owns the forecast full-time.
When Genie is the better choice
If your shortlist names Genie, treat it as a historical option following the vendor's sunset announcement12.
If you mean Doss, Genie's announcement is not an assessment of Doss as a separate offer12.
When Antevon is the better choice
If you need to assess a retailer promotion, the audit prices it against not running it.
If you need stock decisions, the audit recommends what to buy, move, hold or cut, with the money impact.
How they differ
Yurii Blazhevych, who runs Antevon's forecasts, takes your call. Data cleaning is included, with no surcharge for imperfect data.
The forecast gives a sales number for each product, at each retailer, for each month ahead. The audit models each promotion separately and gives each forecast number a likely range.
Antevon delivers two Excel files for you to keep. On day 14, a working session takes you through the first decisions.
Antevon's optional monthly desk refreshes every forecast number each month and maintains the decision record. The desk checks each retailer promotion for profit before your brand signs it.
The audit is positioned for a founder or commercial team without a full-time owner of the forecast.5
Genie
Nothing recorded yet.
Who builds the forecast
Antevon
The brand brings its sales export and retailer reports and makes an hour available for questions.5
Antevon cleans the imperfect data as part of the work.5
Not in the published offer. Responsibility for supplier lead-time, MOQ, safety-stock and connected-system parameter maintenance is not specified publicly.
On the optional desk, Antevon refreshes each forecast number monthly and maintains the ledger.5
Not in the published offer. Native system installation, production integration builds and full-stack migration scope are not established for the general audit.
The client can keep using the delivered files without adopting software or maintaining a paid login.5
Cleaning imperfect data is included in the audit rather than charged as a surcharge.5
The audit leaves the client with two Excel files to keep.5
Audit exports and reports are used only to build the client’s files, not shared outside Antevon and deleted on request.11
Genie
Nothing recorded yet.
Words used in the table
SKU
one product in one size or shade
MOQ
the smallest order a supplier accepts
PO
a purchase order, your order to a supplier
Lead time
how long a supplier takes to deliver
Sell-through
what shoppers bought at the retailer
EDI
the data link large retailers use for orders and sales
GMV
total sales through your online store
BOM
the list of parts that go into a product
3PL
a warehouse company that stores and ships for you
ERP
a business system for stock, orders and accounts
Published prices
Each price is the company’s own list price, as its page shows it, with the date we checked it. We do not estimate a price a company does not publish. Price your own case.
Genie
Price not published. Quote on request (checked 21 Oct 2026).
Antevon
The audit is from £2,500 as a one-off fee; tax is not stated.8
The desk after the audit is from £2,500 per month; tax is not stated.9
Switching or using both
Send 12 to 24 months of sales, orders to suppliers, a retailer list and a promotion calendar. Antevon's two-week timetable starts when the data arrives, not when you pay.
Questions people ask
Do I need a paid login after the audit?
You do not need to adopt software or keep paying for a login to use Antevon's files. You pay half the audit fee to book and half on delivery.
What happens to the sales data I send?
Antevon uses your sales exports and retailer reports only to build your files. It shares them with no one outside Antevon and deletes them on request.
How is the Antevon fee set?
Antevon sets the audit fee by your product catalogue and retailer count, then quotes it on the first call. The monthly desk is a retainer scoped the same way, not billed by the hour.
Will the audit help me plan purchases?
Antevon's audit puts a date and a cost in pounds on each recommended buy. Production quantities, cash plans and promotion decisions are priced from the same forecast.