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Antevon vs Circana / Liquid Data Go: retail market data or a two-week forecast audit

Checked against Circana / Liquid Data Go’s public pages. Prices, features and company facts checked 21 Oct 2026. Content updated 21 Oct 2026.

Liquid Data Go supplies retail market data and analysis12. Pick it for category and competitor evidence when your team can use reports covering the relevant categories and retailers13. Choose Antevon for a fixed-fee, two-week forecasting project.

Who each one fits

In the UK, Liquid Data Go targets small and mid-market businesses seeking retail growth13.

Antevon serves UK and EU beauty brands selling through retailers or preparing to do so. The audit fits teams without a full-time forecast owner.

When Circana / Liquid Data Go is the better choice

  • If you need pricing and promotion analysis, Liquid Data Go's UK Advanced plan includes it13.
  • If you need to track a product launch at a particular retailer, it offers retailer-specific launch insights13.
  • If your team already owns the plan, consider Liquid Data Go for expansion, with relevant data and add-on access confirmed13.

When Antevon is the better choice

  • If you need stock decisions, the audit recommends what to buy, move, hold or cut, with each decision's money impact.
  • If you need to assess a retailer promotion, Antevon compares its financial outcome with not running it.

How they differ

Liquid Data Go's UK paid plans include online training and in-app guidance13. Yurii Blazhevych, who runs Antevon's forecasts, takes your call.

Liquid Data Go lets you move data and charts into Word, Excel and PowerPoint13. Antevon delivers two Excel files for you to keep.

Antevon cleans imperfect data as part of the audit. Antevon's optional monthly service refreshes the forecast and maintains the record of decisions.

Side by side

Rows are the questions UK beauty brands ask us. Each line is a fact from the company’s own public pages. Check this comparison: sources and dates below.

Question
Antevon
Circana / Liquid Data Go
What it is

Antevon describes itself as a managed demand desk for indie beauty and dermocosmetics brands.4

The audit is a fixed-fee two-week forecasting project.3

This is a retail market-data and analytics purchase adjacent to operational demand planning.13

Liquid Data Go UK is a guided analytics platform with ready-structured reports.13

Who it is for

The public audience is roughly £0.5M to £25M in revenue.4

Antevon targets indie beauty and dermocosmetics brands.4

Liquid Data Go UK targets small businesses and mid-market businesses seeking retail growth.13

The UK Liquid Data Go offer is presented for FMCG brands.13

Who builds the forecast

The brand brings its sales export and retailer reports and makes an hour available for questions.5

Antevon cleans the imperfect data as part of the work.5

Not confirmed. Who extracts, maps and cleans brand data for the selected UK Go engagement is not established.

What the forecast covers

The forecast is by product, retailer and month.5

Circana separately advertises automated Forecasting models with a horizon of up to five years.17

Retailers and sell-through

The stated forecast target is what each retailer will sell, with buy decisions following from it.7

Liquid Data Go UK is presented as retail EPOS measurement rather than evidence of a supplier sell-in order feed.13

Promotions and launches

The audit models each promotion separately and gives each forecast number a likely range.3

The audit prices a retailer promotion against not running it, in pounds.6

The UK Advanced plan includes pricing and promotion analysis.13

Retailer-specific Go insights are marketed for tracking new-product launches and early execution.13

Orders to suppliers

The audit supplies buy, move, hold and cut recommendations with their money impact.3

Purchase orders are inputs to the audit.3

Not confirmed. Operational replenishment recommendations or execution in Liquid Data Go UK are not established.

Cash

Production sizing, cash planning and promotion calls are priced from the same forecast.5

Not confirmed. Cash-constrained stock-buy optimisation in Liquid Data Go UK is not established.

Batches and shelf life

Not part of the published offer.

Not confirmed. Batch, expiry and shelf-life handling in Liquid Data Go UK is not established.

What it connects to

Not part of the published offer.

Not confirmed. A Shopify sales, stock or write-back connector for the UK Go plans is not established.

What your team still does

The brand signs its retailer promotions after the desk’s profit read.5

Not confirmed. Contractual ownership of forecast, purchase and cash sign-off is not established.

Getting started

The audit takes two weeks from when the data lands, not from payment.3

The audit draft arrives on day 13 and the walkthrough call is on day 14.3

Circana markets UK Go data as ready within 48 hours, without defining the starting event in that claim.13

The UK FAQ says access can follow the day after the contract is agreed and set up, with a typical one-week start-to-finish process.13

Support and UK presence

Yurii Blazhevych takes the call and runs the forecast.5

The audit includes a working session through the first decisions on day 14.5

The UK offer describes built-in in-app training and lists online training in its paid plans.13

The US MULO+ Go plans list online training and chat support.16

How it is charged

Antevon publishes from-prices for both the audit and the monthly desk; the final fee is scoped on a call.8

Neither the audit nor the monthly desk is billed by the hour.10

The global-site MULO+ Go plan comparison directs readers to get a quote rather than displaying a numeric fee.16

The UK public offer uses feature tiers with category and viewer-licence allowances; the charging period is not established.13

Anything else

Audit exports and reports are used only to build the client’s files, not shared outside Antevon and deleted on request.11

The UK product describes product-set and SKU-level performance analysis across retailers and regions.13

The UK Online Market Read extension advertises EAN-level data with more than three years of back data.13

Every fact we hold for this page (137), with what we could not confirm
Question
Antevon
Circana / Liquid Data Go
What it is

Antevon describes itself as a managed demand desk for indie beauty and dermocosmetics brands.4

The audit is a fixed-fee two-week forecasting project.3

The optional monthly desk refreshes the forecast and maintains the decision ledger.5

Antevon publicly offers a bookable two-week demand audit.3

Antevon Ltd operates the public offer and website.2

Not in the published offer. No additional trading aliases were established from the public pages read.

The public trading name is Antevon.1

This is a retail market-data and analytics purchase adjacent to operational demand planning.13

Liquid Data Go UK is a guided analytics platform with ready-structured reports.13

Circana separately markets Growth Consulting as a managed service with tailored growth plans and hands-on support.18

Circana currently markets Liquid Data Go to growing FMCG brands in the UK.13

Liquid Data Go is provided by Circana.12

A 23 April 2024 Vestar announcement described Circana as jointly owned by H&F, Vestar, New Mountain Capital and management.14

The buying option includes the product named Liquid Data Go.13

Liquid Data Go is a Circana retail market-data and analytics product.12

Who it is for

The public audience is roughly £0.5M to £25M in revenue.4

Antevon targets indie beauty and dermocosmetics brands.4

The audit is for beauty brands selling through retailers or about to do so.3

The stated service audience is in the UK and EU.4

The audit is positioned for a founder or commercial team without a full-time owner of the forecast.5

Liquid Data Go UK targets small businesses and mid-market businesses seeking retail growth.13

The UK Liquid Data Go offer is presented for FMCG brands.13

Circana says its wider UK measurement coverage includes beauty alongside five other industries.15

Liquid Data Go UK describes retail performance analysis and an Online Market Read extension.13

A dedicated Liquid Data Go UK page markets UK retail and online-market intelligence.13

The separate global-site Go plans list MULO+ market data for the United States.16

Circana positions Liquid Data Go for guided use without data expertise.13

Who builds the forecast

The brand brings its sales export and retailer reports and makes an hour available for questions.5

Antevon cleans the imperfect data as part of the work.5

Not in the published offer. Responsibility for supplier lead-time, MOQ, safety-stock and connected-system parameter maintenance is not specified publicly.

On the optional desk, Antevon refreshes each forecast number monthly and maintains the ledger.5

Not in the published offer. Native system installation, production integration builds and full-stack migration scope are not established for the general audit.

The client can keep using the delivered files without adopting software or maintaining a paid login.5

Cleaning imperfect data is included in the audit rather than charged as a surcharge.5

The audit leaves the client with two Excel files to keep.5

Not confirmed. Who extracts, maps and cleans brand data for the selected UK Go engagement is not established.

Not confirmed. The split of responsibility for maintaining operational planning parameters is not established.

Not confirmed. Included implementation work and any implementation fee for Liquid Data Go UK are not established.

What the forecast covers

The forecast is by product, retailer and month.5

Not in the published offer. A standard service forecast horizon is not established from the public offer.

Not confirmed. Operational forecast granularity for Liquid Data Go UK is not established.

Not confirmed. A forward forecast horizon for Liquid Data Go UK is not established.

Circana separately advertises automated Forecasting models with a horizon of up to five years.17

Retailers and sell-through

Not in the published offer. Retailer-by-retailer sell-in versus sell-through input coverage and data-feed availability are not specified.

The stated forecast target is what each retailer will sell, with buy decisions following from it.7

Not in the published offer. retailer EDI support is not evidenced as a documented integration in the public pages read.

Liquid Data Go UK is presented as retail EPOS measurement rather than evidence of a supplier sell-in order feed.13

Not confirmed. Retailer EDI read/write or purchase-order messaging for the UK Go plans is not established.

Promotions and launches

The audit models each promotion separately and gives each forecast number a likely range.3

The audit prices a retailer promotion against not running it, in pounds.6

Not in the published offer. The standard method and data requirements for a product with no sales history are not specified in the public offer.

Launch events are marked when the audit cleans sales history.3

The UK Advanced plan includes pricing and promotion analysis.13

Retailer-specific Go insights are marketed for tracking new-product launches and early execution.13

Orders to suppliers

The audit supplies buy, move, hold and cut recommendations with their money impact.3

Not in the published offer. Creating, sending and executing purchase orders are not established parts of the public offer.

Purchase orders are inputs to the audit.3

Not in the published offer. The public service description does not assign every PO creation, sending or supplier-follow-up step.4

Not in the published offer. An audit feature for minimum-order quantities or case-pack optimisation is not established publicly.

The audit puts a date and a price in pounds on each buy that follows the retailer forecast.7

Not confirmed. Operational replenishment recommendations or execution in Liquid Data Go UK are not established.

Not confirmed. Purchase-order creation, sending or execution in Liquid Data Go UK is not established.

Not confirmed. Responsibility for placing POs and following suppliers is not established.

Not confirmed. Minimum-order-quantity handling in stock or supply planning in Liquid Data Go UK is not established.

Not confirmed. Supplier lead-time handling in replenishment planning in Liquid Data Go UK is not established.

Cash

Production sizing, cash planning and promotion calls are priced from the same forecast.5

Not in the published offer. An automatic hard-budget constraint or cash-constrained optimiser is not established publicly.

Not confirmed. Cash-constrained stock-buy optimisation in Liquid Data Go UK is not established.

Batches and shelf life

Not in the published offer. Batch tracking, expiry handling and shelf-life constraints are not established in the public offer.

Not confirmed. Batch, expiry and shelf-life handling in Liquid Data Go UK is not established.

What it connects to

Not in the published offer. Shopify support is not evidenced as a documented integration in the public pages read.

Not in the published offer. Amazon support is not evidenced as a documented integration in the public pages read.

Not in the published offer. 3PL support is not evidenced as a documented integration in the public pages read.

Not in the published offer. ERP support is not evidenced as a documented integration in the public pages read.

Not in the published offer. CSV file intake support is not evidenced as a documented integration in the public pages read.

Not confirmed. A Shopify sales, stock or write-back connector for the UK Go plans is not established.

Not confirmed. A direct Amazon account connector for the UK Go plans is not established.

Not confirmed. A 3PL stock or fulfilment connector for the UK Go plans is not established.

Not confirmed. An ERP connector for the UK Go plans is not established.

Not confirmed. A CSV import/export interface for the UK Go plans is not established.

What your team still does

Not in the published offer. A formal approval matrix for forecast sign-off and cash commitments is not published.

The brand signs its retailer promotions after the desk’s profit read.5

Not in the published offer. Responsibility for ongoing operational exceptions and their response times is not fully specified publicly.

Not confirmed. Contractual ownership of forecast, purchase and cash sign-off is not established.

Not confirmed. The split of responsibility for investigating operational stock/forecast exceptions is not established.

Getting started

The audit takes two weeks from when the data lands, not from payment.3

The audit draft arrives on day 13 and the walkthrough call is on day 14.3

The audit asks for 12 to 24 months of sales, purchase orders, a stockist list and a promotion calendar.3

The client supplies a sales export, retailer reports and an hour for questions.5

Circana markets UK Go data as ready within 48 hours, without defining the starting event in that claim.13

The UK FAQ says access can follow the day after the contract is agreed and set up, with a typical one-week start-to-finish process.13

The UK setup FAQ makes access conditional on agreeing and setting up the contract.13

Support and UK presence

Yurii Blazhevych takes the call and runs the forecast.5

The audit includes a working session through the first decisions on day 14.5

The monthly desk refreshes the numbers, maintains the ledger and reads retailer promotions before the client signs.5

Antevon lists a registered office at Manorfield, Church Road, Sevenoaks, Kent TN14 6EA.2

Not in the published offer. A staffed UK operating office is not established from the public registered-address statement.

Antevon Ltd states that it is registered in England and Wales under company number 17404379.2

Not in the published offer. UK support hours, time-zone coverage and response-time commitments are not specified publicly.

Not in the published offer. Named or independently verified UK clients are not established from the allowed public pages.

The UK offer describes built-in in-app training and lists online training in its paid plans.13

The US MULO+ Go plans list online training and chat support.16

Circana lists a UK office in Bracknell.15

The UK site also lists a London office.15

Circana’s public tax statement names Circana (UK) Ltd and UK affiliates.19

Not confirmed. UK Go support hours and a response-time SLA are not established.

Circana says brands doing business in the UK rely on its measurement services.15

How it is charged

Antevon publishes from-prices for both the audit and the monthly desk; the final fee is scoped on a call.8

Neither the audit nor the monthly desk is billed by the hour.10

The audit fee depends on product and retailer count, is quoted on the first call, and is fixed once agreed.8

Half the audit fee books the slot and half is paid on delivery.8

Data cleaning is part of the audit work, not a surcharge.10

The optional monthly desk is scoped to the catalogue and retailer count.10

Not in the published offer. A separate minimum purchase or initial commitment beyond the published from-prices is unknown.

Not in the published offer. Whether a separate setup or onboarding fee applies is unknown.

There is no surcharge for cleaning imperfect audit data.5

Not in the published offer. Trial availability and trial terms are unknown from the public pages checked.

The full terms for working together are in each signed engagement letter, not the website terms.2

The monthly desk is optional after the audit.10

The audit files keep working without an ongoing software login or subscription.10

The monthly desk has rolling 30-day notice.8

The global-site MULO+ Go plan comparison directs readers to get a quote rather than displaying a numeric fee.16

Not confirmed. A UK public price amount or explicit UK price schedule is not established.

The UK public offer uses feature tiers with category and viewer-licence allowances; the charging period is not established.13

Not confirmed. The minimum spend or required UK licence commitment is not established.

Not confirmed. Any UK setup, onboarding or data-extension fee is not established.

The UK page advertises a free one-week trial with one category and three licences.13

The US plans page advertises a 14-day free trial.16

Not confirmed. UK contract length, renewal, payment and cancellation terms are not established.

Anything else

Audit exports and reports are used only to build the client’s files, not shared outside Antevon and deleted on request.11

The UK product describes product-set and SKU-level performance analysis across retailers and regions.13

The UK Online Market Read extension advertises EAN-level data with more than three years of back data.13

Both UK paid plans list “4 weekly updates” in the public plan description.13

Liquid Data Go UK reports sales, pricing, volume and distribution for brand and market analysis.13

Circana markets retailer-specific named account data through the UK Go offer.13

Not confirmed. The exact UK beauty categories and named retailers included in a selected Go contract are not established.

The UK FAQ supports importing Liquid Data Go data and charts into Word, Excel and PowerPoint.13

Words used in the table
SKU
one product in one size or shade
MOQ
the smallest order a supplier accepts
PO
a purchase order, your order to a supplier
Lead time
how long a supplier takes to deliver
Sell-through
what shoppers bought at the retailer
EDI
the data link large retailers use for orders and sales
GMV
total sales through your online store
BOM
the list of parts that go into a product
3PL
a warehouse company that stores and ships for you
ERP
a business system for stock, orders and accounts

Published prices

Each price is the company’s own list price, as its page shows it, with the date we checked it. We do not estimate a price a company does not publish. Price your own case.

Circana / Liquid Data Go

Price not published. Quote on request (checked 21 Oct 2026).

UK Advanced adds subcategory and pricing/promotion analysis and lists five viewer licences, with no fee established from the public page.13

UK Standard includes one category and one viewer licence, with no fee established from the public page.13

Antevon

The audit is from £2,500 as a one-off fee; tax is not stated.8

The desk after the audit is from £2,500 per month; tax is not stated.9

Switching or using both

Consider Circana's market evidence alongside an Antevon forecast of what each retailer will sell13. Check category and retailer coverage, adviser access, data-sharing permissions and the agreed audit scope first13.

Questions people ask

Can I try Liquid Data Go?

The UK offer has a free one-week trial for one category and three licences13. The UK page does not publish contract length or cancellation terms.

Will I need another software subscription for Antevon?

No software adoption or paid login is needed to keep using Antevon's audit files. The audit includes a working session on day 14 to discuss your first decisions.

What do I need to send Antevon?

Send 12 to 24 months of sales, orders to suppliers, your retailer list and promotion calendar. The two weeks start when your data arrives, not when you pay.

Does Liquid Data Go cover my beauty category and retailers?

Circana's wider UK measurement services cover beauty15. Liquid Data Go's UK page does not specify which beauty categories and retailers a selected contract includes.

Book the 2-week audit

Sources and dates

Antevon wrote this page. Each fact about Circana / Liquid Data Go comes from a public page, read on the date shown. Antevon's own column follows the same rule.

We read these pages on 21 Oct 2026.

Circana / Liquid Data Go's pages

  1. 12. Circana Launches Liquid Data Go, a Tailor-Made Insights Solution for Small to Midsize Businesses
  2. 13. Turnkey Market and Category Insights for FMCG Growing Brands | Liquid Data Go UK
  3. 14. Vestar Capital Partners Closes $1.2 Billion Continuation Vehicle for Circana
  4. 15. Transforming Complexity into Clarity with Circana
  5. 16. Liquid Data Go Plans | Circana
  6. 17. Demand Forecasting Solutions for CPG & GM Retailers | Circana
  7. 18. Brand Management & Growth Strategies for CPG & GM Retail | Circana
  8. 19. Tax Strategy Statement This statement sets out the UK tax strategy for Circana (UK) Ltd and any UK affiliates, in accordance with the

Antevon's own pages

  1. 1. Brand kit · Antevon
  2. 2. Terms · Antevon
  3. 3. The 2-week audit · Antevon
  4. 4. llms.txt (antevon.com)
  5. 5. Antevon · Know how much you'll sell, before you make it.
  6. 6. What a November promotion has to sell to pay back · Antevon
  7. 7. Only 2 left, and the factory needs four weeks · Antevon
  8. 8. The 2-week audit · Antevon
  9. 9. llms.txt (antevon.com)
  10. 10. Antevon · Know how much you'll sell, before you make it.
  11. 11. Privacy · Antevon

Got something wrong? Contact us at corrections@antevon.com. We reply within 5 working days.

Circana / Liquid Data Go is a trade mark of its owner. Antevon is not affiliated with Circana / Liquid Data Go.

Plain-text version, for AI assistants

Book the 2-week audit

Twenty minutes with Yurii, on Zoom or by phone.

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Rather write? Mail goes to a person, not a funnel: hello@antevon.com.