Antevon vs Kantar Marketplace: consumer research, or a two-week forecast audit

Antevon describes itself as a managed demand desk for indie beauty and dermocosmetics brands.⁴

The audit is a fixed-fee two-week forecasting project.³

The optional monthly desk refreshes the forecast and maintains the decision ledger.⁵

Antevon publicly offers a bookable two-week demand audit.³

Antevon Ltd operates the public offer and website.²

Not in the published offer. No additional trading aliases were established from the public pages read.

The public trading name is Antevon.¹

Kantar Marketplace is an automated consumer market-research platform.¹²

Self-serve ConceptEvaluate lets the brand set up and launch its own concept tests.¹⁴

Serviced ConceptEvaluate includes Kantar study setup, launch and a readout.¹⁴

Kantar Marketplace is publicly marketed with current research solutions and pricing.¹²

Kantar provides Marketplace; the order identifies the contracting Kantar company, defaulting to The Kantar Group Limited.¹³

Not confirmed. No distinct current alternative product name was established.

The product is Kantar Marketplace.¹²

The public audience is roughly £0.5M to £25M in revenue.⁴

Antevon targets indie beauty and dermocosmetics brands.⁴

The audit is for beauty brands selling through retailers or about to do so.³

The stated service audience is in the UK and EU.⁴

The audit is positioned for a founder or commercial team without a full-time owner of the forecast.⁵

Not confirmed. No brand revenue, SKU-count or location eligibility band was established.

ConceptEvaluate is marketed across FMCG and several service sectors.¹⁴

Kantar names a No7 Global Insights Manager at Walgreens Boots Alliance as a Marketplace customer reference.¹⁵

LINK+ tests advertising across digital, TV, audio, print and outdoor media.¹⁶

Marketplace operates in over 80 countries, with the United Kingdom listed for the research modules checked.¹²

The stated users are insights professionals, marketers and agencies.¹²

The brand brings its sales export and retailer reports and makes an hour available for questions.⁵

Antevon cleans the imperfect data as part of the work.⁵

Not in the published offer. Responsibility for supplier lead-time, MOQ, safety-stock and connected-system parameter maintenance is not specified publicly.

On the optional desk, Antevon refreshes each forecast number monthly and maintains the ledger.⁵

Not in the published offer. Native system installation, production integration builds and full-stack migration scope are not established for the general audit.

The client can keep using the delivered files without adopting software or maintaining a paid login.⁵

Cleaning imperfect data is included in the audit rather than charged as a surcharge.⁵

The audit leaves the client with two Excel files to keep.⁵

The client remains responsible for the quality and legality of materials supplied for research.¹³

The brand configures and launches self-serve concept tests.¹⁴

Kantar configures and launches a serviced ConceptEvaluate survey around the client’s objectives.¹⁴

Not confirmed. Ownership of ongoing inventory parameter maintenance was not established.

The serviced ConceptEvaluate package includes survey setup and launch, a human readout and a written evaluation.¹⁴

For LINK API, Kantar provides documentation and support but does not implement the integration in the client’s systems.¹⁹

The forecast is by product, retailer and month.⁵

Not in the published offer. A standard service forecast horizon is not established from the public offer.

Not confirmed. Operational forecasts by SKU, retailer and period were not established.

PriceEvaluate explores consumer response to price changes and likely demand and value-share impacts.¹⁷

Not confirmed. No operational demand-forecast horizon was established.

Not in the published offer. Retailer-by-retailer sell-in versus sell-through input coverage and data-feed availability are not specified.

The stated forecast target is what each retailer will sell, with buy decisions following from it.⁷

Not in the published offer. retailer EDI support is not evidenced as a documented integration in the public pages read.

Not confirmed. Retailer sell-in orders and retailer-specific sell-through feeds were not established.

Not confirmed. Retailer/EDI integration was not established for Marketplace stock-planning data.

The audit models each promotion separately and gives each forecast number a likely range.³

The audit prices a retailer promotion against not running it, in pounds.⁶

Not in the published offer. The standard method and data requirements for a product with no sales history are not specified in the public offer.

Launch events are marked when the audit cleans sales history.³

LINK+ can test creative against a brand’s campaign objectives.¹⁶

Not confirmed. Retailer promotion uplift, stock and profit modelling was not established.

Marketplace offers pre-launch concept evaluation and serviced post-launch research.¹⁸

The audit supplies buy, move, hold and cut recommendations with their money impact.³

Not in the published offer. Creating, sending and executing purchase orders are not established parts of the public offer.

Purchase orders are inputs to the audit.³

Not in the published offer. The public service description does not assign every PO creation, sending or supplier-follow-up step.⁴

Not in the published offer. An audit feature for minimum-order quantities or case-pack optimisation is not established publicly.

The audit puts a date and a price in pounds on each buy that follows the retailer forecast.⁷

Not confirmed. Operational replenishment recommendations were not established.

Not confirmed. Purchase-order creation or supplier transmission was not established.

Not confirmed. Responsibility for operational supplier PO placement was not established.

Not confirmed. Minimum-order-quantity handling for stock planning was not established.

Not confirmed. Supplier lead-time planning was not established.

Production sizing, cash planning and promotion calls are priced from the same forecast.⁵

Not in the published offer. An automatic hard-budget constraint or cash-constrained optimiser is not established publicly.

Not confirmed. Cash-constrained stock buying or working-capital optimisation was not established.

Not in the published offer. Batch tracking, expiry handling and shelf-life constraints are not established in the public offer.

Not confirmed. Batch, expiry and shelf-life planning was not established.

Not in the published offer. Shopify support is not evidenced as a documented integration in the public pages read.

Not in the published offer. Amazon support is not evidenced as a documented integration in the public pages read.

Not in the published offer. 3PL support is not evidenced as a documented integration in the public pages read.

Not in the published offer. ERP support is not evidenced as a documented integration in the public pages read.

Not in the published offer. CSV file intake support is not evidenced as a documented integration in the public pages read.

Not confirmed. Shopify integration was not established for Marketplace stock-planning data.

Not confirmed. Amazon integration was not established for Marketplace stock-planning data.

Not confirmed. 3PL integration was not established for Marketplace stock-planning data.

Not confirmed. ERP integration was not established for Marketplace stock-planning data.

Not confirmed. Operational CSV integration was not established for Marketplace stock-planning data.

Not in the published offer. A formal approval matrix for forecast sign-off and cash commitments is not published.

The brand signs its retailer promotions after the desk’s profit read.⁵

Not in the published offer. Responsibility for ongoing operational exceptions and their response times is not fully specified publicly.

The client must give approvals and provide required information in a timely manner.¹³

Not confirmed. Inventory exception review and resolution ownership was not established.

The audit takes two weeks from when the data lands, not from payment.³

The audit draft arrives on day 13 and the walkthrough call is on day 14.³

The audit asks for 12 to 24 months of sales, purchase orders, a stockist list and a promotion calendar.³

The client supplies a sales export, retailer reports and an hour for questions.⁵

The ConceptEvaluate product page advertises results in as few as 24 hours.¹⁴

The ConceptEvaluate help article gives starting turnaround of 48 hours post-launch for self-serve and 72 hours for serviced studies.²¹

LaunchEvaluate advertises actionable consumer research results in as few as 48 hours.¹⁸

Concept tests require prepared concept images in specified formats, up to 1200 by 1200 pixels.²²

LaunchEvaluate positions Pulse Check one to three months after launch and Deep Dive three to six months after launch.²³

Yurii Blazhevych takes the call and runs the forecast.⁵

The audit includes a working session through the first decisions on day 14.⁵

The monthly desk refreshes the numbers, maintains the ledger and reads retailer promotions before the client signs.⁵

Antevon lists a registered office at Manorfield, Church Road, Sevenoaks, Kent TN14 6EA.²

Not in the published offer. A staffed UK operating office is not established from the public registered-address statement.

Antevon Ltd states that it is registered in England and Wales under company number 17404379.²

Not in the published offer. UK support hours, time-zone coverage and response-time commitments are not specified publicly.

Not in the published offer. Named or independently verified UK clients are not established from the allowed public pages.

The pricing page lists 24/7 technical support, an on-demand Help Centre and first-time platform guidance.¹⁵

Kantar lists its head office in London at Vivo Building, 30 Stamford Street.²⁴

Companies House lists The Kantar Group Limited, company 02887671, as active with a London registered office.²⁵

Kantar advertises 24/7 platform technical support; UK consultant working hours were not established.¹⁵

Kantar’s Marketplace pricing page names a Heineken UK Brand Intelligence Analyst as a customer reference.¹⁵

Antevon publishes from-prices for both the audit and the monthly desk; the final fee is scoped on a call.⁸

Neither the audit nor the monthly desk is billed by the hour.¹⁰

The audit fee depends on product and retailer count, is quoted on the first call, and is fixed once agreed.⁸

Half the audit fee books the slot and half is paid on delivery.⁸

Data cleaning is part of the audit work, not a surcharge.¹⁰

The optional monthly desk is scoped to the catalogue and retailer count.¹⁰

Not in the published offer. A separate minimum purchase or initial commitment beyond the published from-prices is unknown.

Not in the published offer. Whether a separate setup or onboarding fee applies is unknown.

There is no surcharge for cleaning imperfect audit data.⁵

Not in the published offer. Trial availability and trial terms are unknown from the public pages checked.

The full terms for working together are in each signed engagement letter, not the website terms.²

The monthly desk is optional after the audit.¹⁰

The audit files keep working without an ongoing software login or subscription.¹⁰

The monthly desk has rolling 30-day notice.⁸

Selected research modules publish indicative UK starting prices, not a complete quote for a selected study.²⁰

The upfront commitment offer directs buyers to contact sales; no committed-spend amount was verified.¹⁵

LINK subscriptions require contacting Kantar; the checked page does not give a subscription amount.¹⁶

Marketplace offers pay-as-you-go research and upfront volume commitments.¹²

Not confirmed. No universal minimum spend or minimum credit-block purchase was established.

Not confirmed. No separate platform onboarding or setup charge was established.

Not confirmed. No free trial duration or allowance was established.

Purchased credits must be used within 12 months; unused credits expire without a refund and are not transferable.¹³

Fees are due on ordering or within 30 days of invoice, as agreed in the order.¹³

The public terms allow termination for material breach not remedied within 30 days of written notice.¹³

Not confirmed. A universal renewal period or cancellation-for-convenience policy was not established.

Audit exports and reports are used only to build the client’s files, not shared outside Antevon and deleted on request.¹¹

Nothing recorded yet.