Antevon vs Mintel: research reports or a forecast built for you

Checked against Mintel’s public pages. Prices, features and company facts checked 21 Oct 2026. Content updated 22 Oct 2026.

Choose Mintel when you want research reports, tailored subscriptions or consulting¹⁷. Choose Antevon when you want a fixed-fee, two-week forecasting audit.

Who each one fits

Mintel's UK beauty report covers skincare, makeup, fragrances and personal care¹⁴.

Antevon serves UK and EU indie beauty brands. Its audit is for brands selling through retailers or about to start. It fits founders or commercial teams without a full-time owner of the forecast.

When Mintel is the better choice

Choose Mintel when you need UK beauty market or consumer evidence and someone already owns your stock plan¹⁴.
Choose Mintel when you need competitor launch, ingredient or product-claim research before developing a product¹².

When Antevon is the better choice

Choose Antevon when you need buy, move, hold and cut recommendations with their cash impact.
Choose Antevon when you need a retailer promotion compared with not running it, with the difference priced in pounds.

How they differ

Mintel's GNPD is an online product-research database where your team runs searches and downloads records¹². Your team sets up GNPD email alerts around product briefs, brands or claims¹².

Antevon's forecast gives a number for each product, retailer and month. The audit models each promotion separately and gives every forecast number a likely range.

Yurii Blazhevych, who runs Antevon's forecasts, takes your call. We clean imperfect data as part of the audit. You receive two Excel files to keep. The audit includes a working session to go through your first decisions together.

Mintel lists account support, training and analyst help for subscription and consulting clients¹⁸. Its GNPD page lists a London office and UK phone contact¹².

Side by side

Rows are the questions UK beauty brands ask us. Each line is a fact from the company’s own public pages. Check this comparison: sources and dates below.

Antevon

Mintel

What it is

Antevon describes itself as a managed demand desk for indie beauty and dermocosmetics brands.⁴

The audit is a fixed-fee two-week forecasting project.³

Mintel provides market and product-innovation research rather than a like-for-like operational demand-desk package.¹²

GNPD is an online research database with user-managed searches, projects and downloadable product records.¹²

Who it is for

The public audience is roughly £0.5M to £25M in revenue.⁴

Antevon targets indie beauty and dermocosmetics brands.⁴

Mintel’s indexed UK beauty report covers skincare, makeup, fragrances and personal care.¹⁴

GNPD’s indexed description covers product-launch research across ecommerce, grocery and specialist retail.¹⁵

Who builds the forecast

The brand brings its sales export and retailer reports and makes an hour available for questions.⁵

Antevon cleans the imperfect data as part of the work.⁵

The public GNPD guide instructs users to configure email alerts around their product briefs, brands or claims.¹²

What the forecast covers

The forecast is by product, retailer and month.⁵

The indexed UK retail report includes market-level beauty retail value forecasts.¹⁴

The indexed UK online beauty report describes a five-year market growth forecast.¹⁶

Retailers and sell-through

The stated forecast target is what each retailer will sell, with buy decisions following from it.⁷

The indexed UK beauty report covers consumer spending, shopping behaviour and specialist-retailer market shares.¹⁴

Promotions and launches

The audit models each promotion separately and gives each forecast number a likely range.³

The audit prices a retailer promotion against not running it, in pounds.⁶

The indexed UK beauty report includes advertising and promotional-expenditure analysis.¹⁴

GNPD users can analyse launch trends by company or brand and monitor new product activity.¹²

Orders to suppliers

The audit supplies buy, move, hold and cut recommendations with their money impact.³

Purchase orders are inputs to the audit.³

Not confirmed. Operational reorder or replenishment recommendations were not established for the researched Mintel packages.

Cash

Production sizing, cash planning and promotion calls are priced from the same forecast.⁵

Not confirmed. A brand-specific cash-constrained stock or purchase plan was not established.

Batches and shelf life

Not part of the published offer.

Not confirmed. Operational batch, expiry or shelf-life planning was not established.

What it connects to

Not part of the published offer.

Not confirmed. A named Shopify operational sales, inventory or order connector was not verified.

What your team still does

The brand signs its retailer promotions after the desk’s profit read.⁵

Not confirmed. No transfer of forecast, inventory, cash or purchasing approval authority to Mintel was established.

Getting started

The audit takes two weeks from when the data lands, not from payment.³

The audit draft arrives on day 13 and the walkthrough call is on day 14.³

The indexed FAQ promises immediate PDF access after a successful card purchase, not an implemented brand forecast.¹⁹

The indexed FAQ says purchase-order buyers receive access after the eCommerce team gathers contact and payment details.¹⁹

Support and UK presence

Yurii Blazhevych takes the call and runs the forecast.⁵

The audit includes a working session through the first decisions on day 14.⁵

The live public GNPD page lists a helpdesk contact.¹²

Mintel’s indexed pricing page describes account support, training and analyst help for subscription and consulting clients.¹⁸

How it is charged

Antevon publishes from-prices for both the audit and the monthly desk; the final fee is scoped on a call.⁸

Neither the audit nor the monthly desk is billed by the hour.¹⁰

Mintel’s indexed subscription and tailored-solutions page directs buyers to request a scoped package and price.¹⁸

Mintel’s indexed pricing material distinguishes individual report purchases from tailored subscriptions and consulting.¹⁷

Anything else

Audit exports and reports are used only to build the client’s files, not shared outside Antevon and deleted on request.¹¹

Nothing recorded yet.

Every fact we hold for this page (127), with what we could not confirm

Antevon

Mintel

What it is

Antevon describes itself as a managed demand desk for indie beauty and dermocosmetics brands.⁴

The audit is a fixed-fee two-week forecasting project.³

The optional monthly desk refreshes the forecast and maintains the decision ledger.⁵

Antevon publicly offers a bookable two-week demand audit.³

Antevon Ltd operates the public offer and website.²

Not in the published offer. No additional trading aliases were established from the public pages read.

The public trading name is Antevon.¹

Mintel provides market and product-innovation research rather than a like-for-like operational demand-desk package.¹²

GNPD is an online research database with user-managed searches, projects and downloadable product records.¹²

Mintel’s indexed pricing page also describes tailored consulting and research projects.¹⁷

Mintel has a live public GNPD product-information page and an active UK legal entity; current storefront purchasing was not verified.¹²

Mintel Group Ltd is the legal name shown on the public GNPD site.¹²

Companies House lists Bride Lane Holdings Ltd as the active controlling company of Mintel Group Ltd.¹³

Not confirmed. No current trading aliases were established for this buying option.

The public product site identifies the research provider as Mintel.¹²

Who it is for

The public audience is roughly £0.5M to £25M in revenue.⁴

Antevon targets indie beauty and dermocosmetics brands.⁴

The audit is for beauty brands selling through retailers or about to do so.³

The stated service audience is in the UK and EU.⁴

The audit is positioned for a founder or commercial team without a full-time owner of the forecast.⁵

Not confirmed. No applicable brand-revenue, SKU-count or minimum-company-size threshold was verified.

Mintel’s indexed UK beauty report covers skincare, makeup, fragrances and personal care.¹⁴

GNPD’s indexed description covers product-launch research across ecommerce, grocery and specialist retail.¹⁵

Mintel advertises UK beauty and personal-care market research.¹⁴

The public GNPD guide addresses research and development teams researching formulations and new products.¹²

Who builds the forecast

The brand brings its sales export and retailer reports and makes an hour available for questions.⁵

Antevon cleans the imperfect data as part of the work.⁵

Not in the published offer. Responsibility for supplier lead-time, MOQ, safety-stock and connected-system parameter maintenance is not specified publicly.

On the optional desk, Antevon refreshes each forecast number monthly and maintains the ledger.⁵

Not in the published offer. Native system installation, production integration builds and full-stack migration scope are not established for the general audit.

The client can keep using the delivered files without adopting software or maintaining a paid login.⁵

Cleaning imperfect data is included in the audit rather than charged as a surcharge.⁵

The audit leaves the client with two Excel files to keep.⁵

Not confirmed. Whether Mintel prepares a client’s operational sales exports or retailer mappings was not established.

The public GNPD guide instructs users to configure email alerts around their product briefs, brands or claims.¹²

Not confirmed. Implementation scope and whether onboarding is included in a particular Reports or GNPD contract were not verified.

What the forecast covers

The forecast is by product, retailer and month.⁵

Not in the published offer. A standard service forecast horizon is not established from the public offer.

The indexed UK retail report includes market-level beauty retail value forecasts.¹⁴

Not confirmed. Brand-owned SKU-by-retailer operational demand-forecast granularity was not established.

The indexed UK online beauty report describes a five-year market growth forecast.¹⁶

GNPD’s indexed Landscapes description includes a two-year product-attribute forecast.¹⁵

Retailers and sell-through

Not in the published offer. Retailer-by-retailer sell-in versus sell-through input coverage and data-feed availability are not specified.

The stated forecast target is what each retailer will sell, with buy decisions following from it.⁷

Not in the published offer. retailer EDI support is not evidenced as a documented integration in the public pages read.

The indexed UK beauty report covers consumer spending, shopping behaviour and specialist-retailer market shares.¹⁴

Not confirmed. Brand-owned retailer sell-in and SKU-level sell-through feeds were not verified.

Not confirmed. A named retailer EDI operational sales, inventory or order connector was not verified.

Promotions and launches

The audit models each promotion separately and gives each forecast number a likely range.³

The audit prices a retailer promotion against not running it, in pounds.⁶

Not in the published offer. The standard method and data requirements for a product with no sales history are not specified in the public offer.

Launch events are marked when the audit cleans sales history.³

The indexed UK beauty report includes advertising and promotional-expenditure analysis.¹⁴

GNPD users can analyse launch trends by company or brand and monitor new product activity.¹²

Orders to suppliers

The audit supplies buy, move, hold and cut recommendations with their money impact.³

Not in the published offer. Creating, sending and executing purchase orders are not established parts of the public offer.

Purchase orders are inputs to the audit.³

Not in the published offer. The public service description does not assign every PO creation, sending or supplier-follow-up step.⁴

Not in the published offer. An audit feature for minimum-order quantities or case-pack optimisation is not established publicly.

The audit puts a date and a price in pounds on each buy that follows the retailer forecast.⁷

Not confirmed. Operational reorder or replenishment recommendations were not established for the researched Mintel packages.

Not confirmed. Operational purchase-order creation, sending or supplier execution was not established.

Not confirmed. Who would place or approve the brand’s supplier POs was not established.

Not confirmed. MOQ-aware operational buying or production calculations were not established.

Not confirmed. Supplier-lead-time-based replenishment planning was not established.

Cash

Production sizing, cash planning and promotion calls are priced from the same forecast.⁵

Not in the published offer. An automatic hard-budget constraint or cash-constrained optimiser is not established publicly.

Not confirmed. A brand-specific cash-constrained stock or purchase plan was not established.

Batches and shelf life

Not in the published offer. Batch tracking, expiry handling and shelf-life constraints are not established in the public offer.

Not confirmed. Operational batch, expiry or shelf-life planning was not established.

What it connects to

Not in the published offer. Shopify support is not evidenced as a documented integration in the public pages read.

Not in the published offer. Amazon support is not evidenced as a documented integration in the public pages read.

Not in the published offer. 3PL support is not evidenced as a documented integration in the public pages read.

Not in the published offer. ERP support is not evidenced as a documented integration in the public pages read.

Not in the published offer. CSV file intake support is not evidenced as a documented integration in the public pages read.

Not confirmed. A named Shopify operational sales, inventory or order connector was not verified.

Not confirmed. A named Amazon operational sales, inventory or order connector was not verified.

Not confirmed. A named 3PL operational sales, inventory or order connector was not verified.

Not confirmed. A named ERP operational sales, inventory or order connector was not verified.

Not confirmed. CSV import/export or a CSV-based operational data feed was not verified.

What your team still does

Not in the published offer. A formal approval matrix for forecast sign-off and cash commitments is not published.

The brand signs its retailer promotions after the desk’s profit read.⁵

Not in the published offer. Responsibility for ongoing operational exceptions and their response times is not fully specified publicly.

Not confirmed. No transfer of forecast, inventory, cash or purchasing approval authority to Mintel was established.

Not confirmed. Ongoing operational stock-exception ownership was not established.

Getting started

The audit takes two weeks from when the data lands, not from payment.³

The audit draft arrives on day 13 and the walkthrough call is on day 14.³

The audit asks for 12 to 24 months of sales, purchase orders, a stockist list and a promotion calendar.³

The client supplies a sales export, retailer reports and an hour for questions.⁵

The indexed FAQ promises immediate PDF access after a successful card purchase, not an implemented brand forecast.¹⁹

The indexed FAQ says purchase-order buyers receive access after the eCommerce team gathers contact and payment details.¹⁹

Support and UK presence

Yurii Blazhevych takes the call and runs the forecast.⁵

The audit includes a working session through the first decisions on day 14.⁵

The monthly desk refreshes the numbers, maintains the ledger and reads retailer promotions before the client signs.⁵

Antevon lists a registered office at Manorfield, Church Road, Sevenoaks, Kent TN14 6EA.²

Not in the published offer. A staffed UK operating office is not established from the public registered-address statement.

Antevon Ltd states that it is registered in England and Wales under company number 17404379.²

Not in the published offer. UK support hours, time-zone coverage and response-time commitments are not specified publicly.

Not in the published offer. Named or independently verified UK clients are not established from the allowed public pages.

The live public GNPD page lists a helpdesk contact.¹²

Mintel’s indexed pricing page describes account support, training and analyst help for subscription and consulting clients.¹⁸

Mintel’s live public GNPD page lists a London office address and UK telephone contact.¹²

Companies House lists Mintel Group Ltd as active with a registered office in London.²⁰

Not confirmed. UK customer-support hours or response commitments were not verified.

Not confirmed. No current named UK beauty customer relationship was verified from a non-testimonial public source.

How it is charged

Antevon publishes from-prices for both the audit and the monthly desk; the final fee is scoped on a call.⁸

Neither the audit nor the monthly desk is billed by the hour.¹⁰

The audit fee depends on product and retailer count, is quoted on the first call, and is fixed once agreed.⁸

Half the audit fee books the slot and half is paid on delivery.⁸

Data cleaning is part of the audit work, not a surcharge.¹⁰

The optional monthly desk is scoped to the catalogue and retailer count.¹⁰

Not in the published offer. A separate minimum purchase or initial commitment beyond the published from-prices is unknown.

Not in the published offer. Whether a separate setup or onboarding fee applies is unknown.

There is no surcharge for cleaning imperfect audit data.⁵

Not in the published offer. Trial availability and trial terms are unknown from the public pages checked.

The full terms for working together are in each signed engagement letter, not the website terms.²

The monthly desk is optional after the audit.¹⁰

The audit files keep working without an ongoing software login or subscription.¹⁰

The monthly desk has rolling 30-day notice.⁸

Mintel’s indexed subscription and tailored-solutions page directs buyers to request a scoped package and price.¹⁸

Not confirmed. The current public single-report price is unknown because the live store was unreadable.¹⁴

Mintel’s indexed pricing material distinguishes individual report purchases from tailored subscriptions and consulting.¹⁷

Not confirmed. No current minimum spend or minimum seat requirement was verified.

Not confirmed. No current setup or integration fee was verified.

Not confirmed. No current trial duration or eligibility was verified.

The indexed store FAQ describes an annual report subscription.¹⁹

Anything else

Audit exports and reports are used only to build the client’s files, not shared outside Antevon and deleted on request.¹¹

Nothing recorded yet.

Words used in the table

SKU: one product in one size or shade
MOQ: the smallest order a supplier accepts
PO: a purchase order, your order to a supplier
Lead time: how long a supplier takes to deliver
Sell-through: what shoppers bought at the retailer
EDI: the data link large retailers use for orders and sales
GMV: total sales through your online store
BOM: the list of parts that go into a product
3PL: a warehouse company that stores and ships for you
ERP: a business system for stock, orders and accounts

Published prices

Each price is the company’s own list price, as its page shows it, with the date we checked it. We do not estimate a price a company does not publish. Price your own case.

Mintel

Price not published. Quote on request (checked 21 Oct 2026).

Not confirmed. The current purchase price for the 2026 UK beauty retail report was not verified.¹⁴

Antevon

The audit is from £2,500 as a one-off fee; tax is not stated.⁸

The desk after the audit is from £2,500 per month; tax is not stated.⁹

Switching or using both

If you need both, use appropriately licensed Mintel research for strategy¹². Antevon's audit files remain usable without an ongoing software subscription.

Questions people ask

Will Mintel tell me what stock to reorder?

Mintel's listed UK beauty report forecasts the retail market's value¹⁴. Its Reports and GNPD descriptions do not say whether Mintel recommends stock reorders.

What do we need to send for the audit?

Send 12 to 24 months of sales and your orders to suppliers. Include your retailer list and promotion calendar. The audit starts when your data arrives, not when you pay.

What happens to our sales data?

We use audit exports and reports only to build your files. We share them with nobody outside Antevon and delete them on request.

Can Antevon keep the forecast up to date?

Yes, the optional monthly desk refreshes each forecast number and maintains the record of decisions. It has rolling 30-day notice.

Book the 2-week audit

Sources and dates

Antevon wrote this page. Each fact about Mintel comes from a public page, read on the date shown. Antevon's own column follows the same rule.

We read these pages on 21 Oct 2026, unless a line says otherwise.

Mintel's pages

12. GNPD - GNPD Info - Global New Products Database, Monitoring New Product Trends and Innovations Read 22 Oct 2026.
13. MINTEL GROUP LTD persons with significant control - Find and update company information - GOV.UK Read 22 Oct 2026.
14. UK Beauty Retail Industry Analysis | Mintel Reports Read 22 Oct 2026.
15. Mintel GNPD | Product Database for CPG Innovation & Insight Read 22 Oct 2026.
16. UK Online Beauty and Personal Care Retailing Market Report 2026 | Mintel Store Read 22 Oct 2026.
17. Mintel's Report Pricing for Market Research Reports Read 22 Oct 2026.
18. Mintel's Report Pricing for Market Research Reports Read 22 Oct 2026.
19. Frequently Asked Questions Read 22 Oct 2026.
20. MINTEL GROUP LTD overview - Find and update company information - GOV.UK Read 22 Oct 2026.

Antevon's own pages

Got something wrong? Contact us at corrections@antevon.com. We reply within 5 working days.

Mintel is a trade mark of its owner. Antevon is not affiliated with Mintel.

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